On April 7, the State Administration of Radio and Television issued the "Notice on Supporting the Selection and Selection of Innovative and Excellent Radio and Television Programs in 2024" (hereinafter referred to as the "Notice"). The "Notice" mentioned that radio and television organizations and online audio-visual platforms are encouraged to cooperate in depth in program creation and broadcast, and Taiwan and the Internet are encouraged to recommend and participate in joint broadcast programs.
According to the "Notice", the General Administration plans to continue to organize and carry out the selection and support of innovative and excellent radio and television programs in 2024. Participating programs should be seasonal, weekly and special programs created and broadcast by each radio and television broadcasting organization, including public welfare, culture, variety shows, science and education, economics, moral construction, life services and other types (news programs, documentaries, animations Films and children's programs will be selected separately by the State Administration of Radio, Film and Television and will not be included in the selection). The participating programs must be original programs of each unit and be broadcast for the first time in the corresponding quarter.
encourages in-depth cooperation between radio and television organizations and online audio-visual platforms in the creation and broadcast of programs, and encourages Taiwan and the Internet to recommend and participate in joint broadcast programs.
The "Notice" pointed out that participating programs must highlight the theme of the times, adhere to value guidance, and adhere to innovation and integration. Comply with the general trend of integrated development, be close to the needs and characteristics of young people, connect online and offline, create good programs co-produced by Taiwan and the Internet, and deeply integrate with new media in creation, production, broadcasting, promotion and other aspects.
The State Administration of Radio, Film and Television will notify and praise the selected quarterly and annual innovative and excellent programs, and give priority to publicity and promotion through regular radio and television publicity work meetings, mainstream media, new media publicity platforms, etc. The General Administration requires radio and television administrative departments at all levels and radio and television production and broadcast institutions at all levels to fully understand the importance of innovation and excellence in radio and television programs, effectively place this work in an important position, strengthen the awareness of quality products, adhere to integrity and innovation, and continue to launch a series of Approval of high-end works with strong bones, morals and warmth, and constantly promote excellent programs to expand their communication and influence.
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Gong Lifang
