Poster News Reporter Qin Wen Jinan Report
According to data from the Beacon Professional Edition, the total box office of the 2024 Qingming Festival (April 4-April 6) is 834 million, setting a new record for the Qingming Festival box office in Chinese film history. This year’s Qingming Festival data has hit new highs, demonstrating the huge potential of the Qingming Festival.
Among them, Hayao Miyazaki's new film " What kind of life do you want to live " has made the most outstanding contribution. During the period, the box office exceeded 388 million, setting multiple records and becoming the box office champion of the Qingming Festival in Chinese film history and the single-day box office of the Qingming Festival in Chinese film history. Champion, the single-day box office champion of Japanese animation in Chinese film history; " Godzilla vs. Kong 2: Rise of an Empire", which has been released for one week, has earned 234 million, ranking second at the box office during the schedule; " Kung Fu Panda 4" has a box office of 48 million The results ranked third; " Grass and Trees in the World " " The oriole is behind!" "" ranked fourth and fifth at the box office during the period with 44 million and 39 million respectively.
The difference between the Spring Festival and National Day programs is that the Qingming Festival is still unfamiliar to the audience. Rather than discussing what movies are on the Qingming Festival, many people's first reaction is "Why is the Qingming Festival also a schedule?"
In fact, when the Qingming Festival was first launched in 2008, the title "Qingming Festival" was already used by the media; the 2010 domestic movie " we see in the sky" had the slogan "China's first Qingming Festival movie". However, the Qingming holiday, with its customs of sweeping sacrifices and outings, is often accompanied by travel fever. This year's box office record may contribute to the further popularization of the concept of "Qingming Festival".
During this year’s Qingming Festival, Hayao Miyazaki’s movie “What Kind of Life Do You Want to Live” is undoubtedly the biggest winner. Just the words "Miyazaki Hayao" are enough to attract many Chinese audiences to go to the theater, not to mention that he is 83 years old this year, and "What Kind of Life Do You Want to Live" may be the last work of his creative career. In addition, the film has already won awards such as the Oscar for Best Animated Feature Film, the slogan "Life Movie, Farewell" is extremely attractive, and there is a lack of other strong competitors during the schedule, "What Kind of Life Do You Want to Live" has become a Qingming Festival release Most popular videos.
In the end, the Qingming Festival box office of the film "What Kind of Life Do You Want to Live" reached 388 million, becoming the 2024 Qingming Festival box office champion. At the same time, the film has also broken multiple film history records: the box office champion of the Qingming Festival in Chinese film history, the single-day box office champion of the Qingming Festival in Chinese film history, the Qingming Festival box office champion of Chinese film history, the single-day box office champion of Japanese animation in Chinese film history, and the box office champion of the 2024 Qingming Festival.
Compared with the popularity of Hayao Miyazaki's movies, domestic movies are slightly bleak during this period. "The World of Grass and Trees" and "The Yellow Bird Behind!" " and other new domestic films did not exceed 100 million in box office during the period. Several domestic films performed mediocrely and failed to compete with the top three imported films during the fiercely competitive Qingming period. Some people in the industry believe that there is still room for improvement in the schedule supply of high-quality domestic films. In the next May Day period, high-quality domestic films still need to be scheduled to balance the schedule dominance of imported films.
