People's Daily Online reporter Guo Guanhua
Taking over the "hot" Spring Festival period, this year's Qingming Festival movie market is warm and warm, and box office results have reached a new high in film history, injecting new vitality into spring cultural consumption.
According to real-time data from the Beacon Professional Edition, as of 19:30 on April 6, the total box office of the Qingming Festival in 2024 reached 823 million yuan, setting a new record for the Qingming Festival box office in Chinese film history. The total number of moviegoers was 20.5695 million, and the total number of screenings was 1.3842 million.
Festivals are an important period when cultural consumption demand is released intensively. During this year's Tomb Sweeping Day holiday, 8 new films including " What kind of life do you want to live ", " Grass and Trees ", "The Yellow Bird Behind!", " Snow Leopard " and "Zero Limit" will be released on the big screen and will be released on the eve of the Tomb Sweeping Day. Movies such as " Let's Shake the Sun Together " and " Galaxy Writer " continue to be popular. Not only are there a large number of films, they also cover different genres such as animation, suspense, crime, comedy, etc., providing the audience with multiple choices.
In recent years, the trend of segmentation in the Chinese film market has become more prominent. Some high-reputation small and medium-cost domestic films have frequently "broken out of the circle" with their sophisticated production and rich themes, and have achieved "counterattacks" in film schedules, setting off a movie-watching craze. Many people in the industry believe that movie watching, as one of the ways of cultural consumption, has become an important part of people's good life. After the Spring Festival, summer and National Day schedules have become "must compete", customized films for different holidays have appeared one after another, and the "small schedule" has become the best choice for some small and medium-cost domestic films.
"The off-season is not slow, and Chinese filmmakers' diversified exploration of 'small time slots' has stimulated the audience's enthusiasm for watching movies and injected a shot in the arm into the film market." Researcher at the China Film Art Research Center and Editor-in-Chief of "Contemporary Film" magazine According to Huangfu Yichuan, the "movie viewing craze" during the Qingming Festival has boosted industry confidence. Film creation still needs to strengthen the exploration of China's excellent traditional culture, use the lens to capture "human fireworks", and "want to leverage the consumption of 'hot and spicy'" To achieve this, film creation must establish a profound connection with the audience and integrate cultural genes into the pulse of the times."
President of the China Film Critics Society Rao Shuguang said that the 2024 Qingming Festival set a new box office record, demonstrating the strong endogenous power and power of Chinese films. Development potential, "I hope that Chinese movie audiences will grow and interact effectively with Chinese movies, and continue to promote the prosperity and development of the movie market."
