According to Beacon Professional Edition data, as of 21:00 on April 6, the total box office of the Qingming Festival in 2024 reached 834 million yuan, breaking the record for the highest box office of the Qingming Festival in Chinese film history (the original record was set by the Qingming Festival in 2021).
Among them, Hayao Miyazaki's new film "What kind of life do you want to live " made the most outstanding contribution. During the period, the box office exceeded 388 million, contributing nearly half of the box office of the market. At the same time, it broke many records and became the Qingming box office in Chinese film history. Champion, the single-day box office champion of the Qingming festival in Chinese film history, and the single-day box office champion of Japanese animation in Chinese film history; " Godzilla vs. Kong 2: Rise of an Empire ", which has been released for one week, has earned 234 million, ranking second at the box office during the period; "" "Kung Fu Panda 4" ranked third with a box office of 48 million, helping the film's cumulative box office exceed the 300 million mark; " Grass and Trees World " and " The Yellow Bird Behind!" " respectively ranked fourth and fifth at the box office during the period.
According to the analysis of Beacon Professional Edition, this year’s Qingming Festival market not only has a large number of films, but also rich film types, covering animation, suspense, crime, drama, comedy, etc., and the audience composition between different films is quite different. Among the first-day ticket purchases, "What Kind of Life Do You Want to Live" accounted for 62.9% of female viewers and 36.5% of viewers aged 24 and under, while "Godzilla vs. Kong 2: Rise of an Empire" had male viewers Accounting for 60.1%, the audience over 24 years old accounted for 82.6%, which is more prominent. The top two film audiences are obviously complementary, and together contributed 76.7% of the box office of the market. Among other films, "The World of Grass and Trees" has the highest proportion of women, and the largest number of girls. Love to watch, " The Big "Villain" " has the highest proportion in third and fourth tier cities and is the most sinking. "Kung Fu Panda 4" has the highest proportion of viewers aged 35 and above. It is the most popular among family audiences. " Let's Shake the Sun Together" 》The audience aged 20-24 accounts for the highest proportion, and student audiences are the most popular. This shows that this year’s Qingming movies meet the diverse viewing needs of the audience, and it is also an important reason why the total box office of this year’s Qingming movie can break the record.
Written by: Nandu reporter Xu Xiaolei
