■ As of the evening of April 6, the total box office of the 2024 Qingming Festival exceeded 830 million yuan, breaking the record set in the same period in 2021. There are more than 10 films in the schedule, including 8 new films, covering animation, suspense, crime, comedy, etc. Large quantities and rich types are important reasons for the record-breaking Qingming Festival in the eyes of market participants
■ "Good movies with rich themes are always in demand by audiences. In the past two years, the industry has been keen to discuss movie schedule trends and promotion strategies. We must not forget that it is particularly important to find the emotional connection between the film itself and the audience."
During the Qingming Festival, Hayao Miyazaki's new film " What kind of life do you want to live " contributed nearly 46.7% of the box office of the market. At the same time, it broke many records with 387 million yuan during the period. Pictured is a poster.
After the New Year and Spring Festival stalls hit new highs in succession, the Qingming Festival, the third holiday slot of the Chinese film market in 2024, concluded and also performed well.
According to Beacon Professional Edition data, as of the evening of April 6, the total box office of the Qingming Festival in 2024 exceeded 830 million yuan, breaking the record set in the same period in 2021. During the period, Hayao Miyazaki's new film "What Kind of Life Do You Want to Live" performed quite well, contributing nearly 46.7% of the box office of the market. At the same time, it set multiple records with 387 million yuan during the period; "gosz", which has been in theaters for a week "King Kong 2: Rise of an Empire " earned 231 million yuan, ranking second at the box office during the period, with a cumulative box office of 641 million yuan; " Kung Fu Panda 4" ranked third with a box office of 47.982 million, helping the film's cumulative box office exceed 3 100 million yuan mark; " grass and trees in the world " " oriole behind!" 》Follow it.
A work that is regarded as the creator's "life movie" and a blockbuster that represents the hard-core audio-visual standards of the big screen from shooting to screening, it leads the past schedule with a significant advantage. Although three days is not enough to get a glimpse of the huge and complex Chinese film market, behind the new record, the "old topic" in creation has been activated again - today, when streaming media is reshaping the public's movie-watching habits, what kind of movies can make the audience go Go to the cinema?
It is particularly important to find the emotional connection between the movie and the audience.
has more than 10 films in the schedule, including 8 new films, covering animation, suspense, crime, comedy, etc. The large number and rich types are the important reasons why the Qingming Festival broke the record in the eyes of market participants.
"How Do You Want to Live" female viewers accounted for 62.9%, and "Godzilla vs. Kong 2: Rise of an Empire" male viewers accounted for 60.1%. The audiences for the top two movies at the box office are obviously complementary, while "Grass and Trees" "The World" is the favorite for girls to watch, " The Big "Revil" " is the most popular, "Kung Fu Panda 4" is the most popular among family audiences, and " Let's Shake the Sun Together " focuses on students. Lighthouse Professional Data Analyst Chen Jin took the portraits of ticket purchasers on the first day of the Qingming Festival as an example to prove the large differences in audience composition between different films: “It shows that this year’s Qingming Festival movies have met the diverse viewing needs of the audience. . "
Under various genres, many films in the schedule point to life propositions. "What kind of life do you want to live" is regarded as the "life movie and farewell work" of the 83-year-old director Hayao Miyazaki. The film continues the animation director's unique healing style and philosophical narrative style. It is not only closely related to the creator's life experience, but also the longing for relatives and close friends enshrined in the film, which also makes this new film special in pursuit of the future. The season soothes the heart. " Snow Leopard " is the posthumous work of director Wanma Tseden. It uses realistic images to convey the old man's love and expectations for the world, and also conceals further thoughts about human nature and life. "The World of Grass and Trees" and "The Yellow Bird Behind!" "Both are realistic themes and have certain topicality. The former is a modern version of "Mu Lian saves his mother", while the latter has realistic observations and family affection portrayals under the guise of a suspense film.
Rao Shuguang, President of the China Film Critics Society, believes: "Good movies with rich themes are always in demand by audiences. In the past two years, when the industry is keen to discuss film schedule trends and promotion strategies, we must not forget to find the relationship between the film itself and the audience. The emotional connection between people is particularly important."
Blockbusters are effective, but the industrial attributes of blockbusters are not completely equivalent to the ultimate visual effects
Strictly speaking, the two Hollywood movies "Godzilla vs. Kong 2: Rise of an Empire" and "Kung Fu Panda 4" were both released in March "old movies", but they both ranked among the top three box office during the Qingming Festival, breaking the pattern of "blockbuster failure" in previous years.
Compared with the Chinese film market in the previous two years, whether it was "Hello, Li Huanying" during the Spring Festival. The huge emotional potential of " Life Events", or the new track that " Life Events" has broken into in the funeral theme, coupled with the good results won by " Keep You Safe " at this time last year by "taking small measures to win big", successive plot wins have made Many practitioners are wondering: Are visual effects blockbusters unworkable in the Chinese film market? But this time, "monster blockbusters" and series of movies with IP effects, which are good at technology and visual effects, have once again made the "cinema" of movies " "Industrial attributes" has been mentioned again.
For this reason, Yin Hong, a professor at Tsinghua University, said that discussing whether visual effects blockbusters are effective has never been a simple binary opposition of right and wrong: "The film market needs blockbusters, but the theater attributes and industrial attributes of blockbusters It's not exactly the same as special effects. The real core of a movie's "cinema" comes from the synthesis of multiple factors such as story, characters, rhythm, emotion and visuals. "Art originates from emotion and will also act on emotion. When it comes to movies specifically, the purpose of technology is not just to create a set of visual spectacles, but to highlight the power of movies as art to evoke emotions.
Author: Wang Yan
: Reporter Wang Yantu: Picture provided by the respondent Editor: Shi Wei Editor-in-chief: Xing Xiaofang
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