Following the 2024 Spring Festival, the domestic film market has ushered in another important schedule - the Qingming Festival. Although it is not as popular as the Spring Festival, it still attracts many films to be scheduled.
As the Qingming Festival holiday is coming to an end, the box office performance of major films is also clear at a glance. As of 21:00, the total box office of the Qingming Festival in 2024 was 834 million, setting a new record for the highest box office of the Qingming Festival in Chinese film history.
The top five box office picks during the Qingming Festival are: " What kind of life do you want to live ", " Godzilla vs. Kong 2", "Kung Fu Panda 4", " Grass and Trees in the World " " The Yellow Bird Is Behind! 》.
Among them, Hayao Miyazaki's new work "How Do You Want to Live" ranked first with a box office of 497 million. As Hayao Miyazaki's farewell work, "How Do You Want to Live" continues Miyazaki's legacy. The movie is always warm and healing, but its ability to surpass "Godzilla vs. Kong 2" to become the box office champion during the Qingming Festival is still a bit unexpected.
Although "Godzilla vs. Kong 2" was not released during the Qingming Festival, its release time happened to cross the Qingming Festival, and it also contributed a lot of box office to the Qingming Festival. So far, the film's cumulative box office has exceeded 646 million, becoming a The best-grossing Hollywood blockbuster imported into the mainland in 2024.
As a purely commercial and enjoyable film, "Godzilla vs. Kong 2" can be said to be "enjoyable". The film is a chaotic battle of monsters. From the beginning to the end, the exquisite special effects and grand action scenes keep the audience's blood pumping. Friends who like monster-themed movies must not miss it.
Careful viewers must have discovered that among the top five movies, the top three are all foreign movies, only "The World of Grass and Trees" and "The Oriole Behind!" 》Two domestic movies.
"The World of Grass and Trees" starring Wu Lei , Jiang Qinqin , is the first anti-MLM film in China. It was very topical before its release. After the film was released, the cumulative box office so far is only 55 million, Douban score It has also continued to decline, and the film quality is average, which is an important reason for the poor box office performance.
And Feng Shaofeng , Tao Hong starred in the crime suspense movie "The Yellow Bird Behind!" "The cumulative box office has exceeded 51 million, with a Douban score of 7.2. However, due to insufficient early publicity, many viewers are not aware of this movie. If it can be promoted seriously, the box office may be better.
If we say "The World of Grass and Trees" and "The Yellow Bird Behind!" "The box office performance of "The Villain" and "Zero" were completely reduced to cannon fodder during the Qingming Festival. The
movie " the "villain" " is a comedy film directed and starred by Bao Beier . The box office was only 17 million in three days of release. You must know that this movie brought together Bao Beier, Li Jiaqi, Wei Xiang, Jia Bing, Yin Zheng, Wang Xun, Chang Yuan and many other well-known comedians, as well as beauty Clara, have joined the cast. Judging from the lineup, it is still very luxurious.
However, after the film was released, it received countless bad reviews, and the comment section was even praised by one star. The plot of the remake and the embarrassing laughs made netizens complain that they were stuck in their throats. Many viewers even said that Bao Beier should give up his career as a director. , really not suitable for you.
The box office performance of the movie "Zero Zero" is even more shocking. The cumulative box office in the 4 days after its release was 429,000 yuan, and the single-day box office was less than 100 yuan. You must know that this movie is produced by Han Geng, Yin Fang, Lang Yueting, Wu Jing, and Li Chen , Jiang Wu and many other stars participated. It is really unexpected that the box office was so dismal.
As a sports-themed movie, "Zero" aims to show the audience the unique charm of skiing. However, the film was originally scheduled to be released in 2021, just in time to take advantage of the popularity of the Winter Olympics, but for some unknown reason, it was suppressed It took 3 years to meet the audience. By this time, the enthusiasm for the Winter Olympics had long dissipated, so the film naturally had little popularity. It was expected that the film would be dismal at the box office, but I just didn't expect it to be so miserable.
All in all, it is indeed gratifying to see the record high box office during the Qingming Festival, but domestic films are collectively weak. It seems that the rise of domestic films has a long way to go!
