According to Beacon Professional Edition data, as of 19:30 on April 6, the total box office of the Qingming Festival in 2024 reached 823 million yuan, breaking the record for the highest box office of the Qingming Festival in Chinese film history (the original record was set by the Qingming Festival in 2021).
Among them, Hayao Miyazaki's new film "What kind of life do you want to live " made the most outstanding contribution. During the period, the box office exceeded 384 million, contributing 46.7% of the market's box office. At the same time, it set multiple records and became the box office champion of the Qingming Festival in Chinese film history. , the single-day box office champion of the Qingming festival in Chinese film history, and the single-day box office champion of Japanese animation in Chinese film history; " Godzilla vs. Kong 2: Rise of an Empire ", which has been released for one week, has earned 231 million, ranking second at the box office during the period, with a cumulative box office of 641 million; " Kung Fu Panda 4" ranked third with a box office of 47.982 million, helping the film's cumulative box office exceed the 300 million mark; " Grass and Trees World " and " The Yellow Bird is Behind!" "" ranked fourth and fifth at the box office during the period with 43.249 million and 38.391 million respectively. Chen Jin, data analyst at
Lighthouse Professional Edition, said that this year’s Qingming Festival market not only has a large number of films but also rich film types, covering animation, suspense, crime, drama, comedy, etc., and the audience composition between different films is quite different. . Among the ticket purchases on the first day of the Qingming Festival, "What Kind of Life Do You Want to Live" female viewers accounted for 62.9%, and viewers aged 24 and under accounted for 36.5%. For "Godzilla vs. Kong: Rise of an Empire," male audiences accounted for 60.1%, and audiences over 24 years old accounted for 82.6%. The top two film audiences were obviously complementary, and together they contributed 76.7% of the box office.
Among other films, "The World of Grass and Trees" has the highest proportion of women, and girls love to watch it; " The Big "Villain" " has the highest proportion of third- and fourth-tier cities and is the most popular; "Kung Fu Panda 4" has audiences aged 35 and above It has the highest proportion, and is most loved by family audiences; " Let's Shake the Sun Together " has the highest proportion of viewers aged 20-24, and is most loved by student audiences. This shows that this year’s Qingming Festival films have met the diverse viewing needs of the audience, and is also an important reason why the total box office of this year’s Qingming Festival can break the record.
Text/Beijing Youth Daily reporter Xiao Yang
editor/Gong Lifang
