I didn’t expect that the prime time slot of the Qingming Festival in the Mainland would be an imported film starring.
On April 3rd, the first round of Tomb-Sweeping Day will premiere 5 new films, plus last weekend's " Godzilla vs. Kong 2" " Let's Shake the Sun Together " and other new films, this Tomb-Sweeping Day will be quite lively, but it is a pity that this The excitement is not a domestic film.
broke the film history record! The box office hit 100 million on the first day, and Hayao Miyazaki's new film became a hit.
As of 23:00 on April 3, the top three single-day box office hits in the Mainland are " What kind of life do you want to live ", "Godzilla vs. Kong 2" and " Plants and Trees in the World ".
"What Kind of Life Do You Want to Live" broke 99.21 million on its first day of release, accounting for 17.9% of the scheduled films, but accounted for 58.3% of the box office. The attendance rate is far ahead of the new films in the same period. As expected, the box office of the movie on the first day exceeded 100 million. No suspense.
This result also set a box office record for the first day of the Qingming Festival in Chinese film history.
According to the current trend, the final box office of the movie is expected to exceed 700 million, which will easily surpass the 488 million box office of " Spirited Away " in the mainland re-release in 2019, becoming Hayao Miyazaki's highest-grossing film in the mainland market. At the same time, China The mainland will also continue to surpass North America and Japan to become the largest box office for movies. With the contribution of Chinese audiences, the global box office of "How Do You Want to Live" may hit the US$300 million mark.
This is undoubtedly a miracle, considering that the film has adopted a zero-publicity model for its global premiere.
The box office depends entirely on the audience's trust in Hayao Miyazaki, which may be the highest honor for a filmmaker.
The single-day box office of "Godzilla vs. Kong 2" exceeded 36.77 million, accounting for more than 30% of the movie schedule and 21.6% of the box office. The cumulative box office exceeded 409 million in 6 days of release. There are not many human characters in the movie, and the zzzq element is naturally there. It's not annoying, this kind of pure monster special effects blockbuster is loved by mainland Chinese audiences. "Godzilla vs. Kong 2" is expected to become the first Hollywood blockbuster with a box office of more than 1 billion in the mainland in the past two years.
Finally, it was the turn of domestic films to take third place at the box office in a single day.
The box office of "The World of Grass and Trees" exceeded 10.51 million on its first day of release. The movie schedule accounted for 7%, and the box office accounted for only 6.1%. The attendance rate was not bad.
The movie is a literary and artistic version of "All or Nothing". The husband-and-wife team of Chen Jianbin and Jiang Qinqin is a big gimmick. Unfortunately, the movie is always difficult to choose between literature and art and business, and ultimately becomes nothing like the other. The
movie currently has a polarizing reputation, and the final box office should be around 80 million. Fortunately, the cost of the movie is not high, so there is no pressure to recover the cost.
please Wu Jing is useless, 4 viewers, the box office on the first day is only 143 yuan, the worst new film in the Qingming Festival is born!
"What kind of life do you want to live" is so strong that domestic films were indeed defeated.
"The World of Grass and Trees" performed pretty well.
"The Oriole Behind" starring Feng Shaofeng and Tao Hong only had a box office of 9.6 million on its first day.
"Snow Leopard", which had received rave reviews before, only had a box office of 355,000 on its first day, but the worst and most disappointing one was undoubtedly "Zero".
Leaving aside "Let's Shake the Sun Together" which was withdrawn from the Spring Festival schedule, "Zero" is the most important domestic production during this year's Qingming Festival. It is directed by Ye Weimin, the director of "On the Road", Han Geng, Yin Fang, Wu Jing Nearly 30 celebrities will appear.
The movie cost 100 million to produce. It was originally scheduled to be released in 2021 and was prepared as a gift film for the 2022 Beijing Winter Olympics.
It is a pity that the movie was inexplicably withdrawn in 2021. The film crew kept saying that it would be released before the Winter Olympics. The movie was indeed scheduled to be released on January 14, 2022, but the movie was canceled again near the release date, and it was not released until 2024. The meeting with the audience has been delayed for three years, but the enthusiasm of the Winter Olympics has not been touched at all.
A movie with a sports theme is actually quite boring. The story of
is basically the same. This time Han Geng played the role of Ling Feng, a well-known skier who fell into a career trough due to an accident. Then he returned to his hometown and with the encouragement of his friends, he rediscovered himself and finally broke through the limit.
The story is cliche and the production is rough. The cost of 100 million was probably spent on hiring celebrities. The
movie trailer actually features Wu Jing, but in fact Wu Jing only plays a cameo role and only appears for a few minutes. Naturally, viewers of such a bad movie will not buy it.
As of 23:00 on April 3, the box office on the first day of the movie was only 143 yuan, yes, 143 yuan, and there were only 4 viewers in total. For a blockbuster film with many stars, such a result is simply embarrassing!
"Zero Limit" also proves that Wu Jing is not the savior.
In recent years, domestic blockbusters have particularly liked to invite the two box office kings Wu Jing and Shen Teng to guest star. It did have a miraculous effect at first, but the audience is also very smart and knows the content and content. ”, “ Dragon Horse Spirit ” and other major productions have had a huge box office.
Domestic films should still focus on improving quality and avoid such gimmicks.
