Speaking of the most popular topic on the Internet during this period, it is definitely not any celebrity, but Lei Jun, the founder of Xiaomi.
From mobile phones to building cars, Lei Jun has achieved a goal that all major smartphone manufacturers in the world want to achieve but have not yet achieved. The topic of car building is so hot that almost everyone is discussing it.
Zhang Songwen, who is the spokesperson of Xiaomi, was asked by fans: "Xiaomi cars are about to go on sale. Didn't Mr. Lei prepare one for the teacher?"
Zhang Songwen replied: "No one has mentioned this matter yet. How can I hint to the other party?" "Without losing the sense of proportion?" This question quickly became a hot topic, and Lei Jun quickly replied: "We have prepared one for you, and it will be delivered on April 3. You are welcome to come."
The two of them had a vague intention of turning into a tug-of-war. Just by posting a few Weibo posts, they saved millions in marketing fees. This was a great deal.
Gift-giving became a TV series, and netizens automatically created memes
After watching Lei Jun ask teacher Zhang Songwen what color he likes, Zhang Songwen replied two days later: "It's a joke that bothers you, don't take it seriously. But, what, olive color is quite good Beautiful." and accompanied by a shy emoticon.
The overbearing president gave me a car half-heartedly. Who will write tens of thousands of words? Netizens will love to read it.
Zhang Songwen's witty and humorous answer once again set off a climax for all netizens. The two spokespersons and the boss don’t chat privately on WeChat, but act in a series where netizens around the world can see it. A few simple words can always set off waves of climax among everyone. They spontaneously create memes and joke with Gao Qiqiang’s emoticons and classic lines. Car review bloggers analyze whether olive green is good-looking or not, and which color is better. nice?
The two people's ordinary little actions stirred up the storm. The main thing is that one dares to ask and the other dares to give. Celebrities in the entertainment industry can express their feelings in front of their bosses without being too humble or arrogant. People go both ways and it's not over yet.
Lei Jun posted a picture of the car on his Weibo with the text: "This is the olive green that Teacher Zhang Songwen likes." At the same time, he wrote in the comment on this Weibo: "I prepared this for Teacher Zhang It is the best match for (space). "
pay special attention to this space. Take this sentence out and read it. It is simply a domineering speech in real life. There are cadences and two words of pause before continuing. The Chinese who have studied Chinese all their lives here once again couldn't control their reading comprehension. They interpreted this sentence as Lei Jun's way of expressing the importance he attached to Zhang Songwen's gift and the preciousness of the gift.
Gao Qiqiang deserves to be you. With just one sentence, a man spent 300,000 yuan on you. However, Lei Jun is really worth it. He is a mobile phone spokesperson and also helps promote his own car. Why do you say that? Because according to Zhang Songwen's character and personality, he will definitely be open and then publicize it.
Ask for gifts but people will actually ask for them.
Because of this matter, many people are discussing. In the past few decades, if some female stars asked some bosses, why didn't they give her something? The result will be very tragic. Everyone's attitude towards female celebrities asking for gifts is definitely criticism and contempt. If it were Zhang Songwen, everyone thought it was quite interesting and entertaining. This is not because men and women have different opinions, but because the circumstances are indeed different.
When Zhang Songwen became popular, all the media were writing about Zhang Songwen's life in the entertainment industry for the past 20 years without fear of fame and fortune. He had been renting a house in Beijing and never had a car of his own.
Although Zhang Songwen has been popular for a long time since "Hurry Up" and earned more than enough money for a car or even many cars, Zhang Songwen is not a person who spends money lavishly and buys luxury cars to satisfy his selfish desires. When Lei Jun really gave this gift to him, Zhang Songwen would inevitably drive the car out to experience it, and then post a Weibo to talk about his true feelings.
Compared with other celebrities who have so many dazzling gifts, Mr. Zhang Songwen may not have so many dazzling gifts at present, and he will cherish the things given to him by others, use them sincerely in the end, and publish them on Weibo sincerely. The above sentiments will be much more effective than false propaganda and marketing.
Interactive and magnanimous Because strength speaks
People often lament that the current Internet environment is not as relaxed as before. Everyone is cautious and cautious, for fear that a typo will be blacklisted and make them embarrassed. So, the reason why Zhang Songwen dares to have such back and forth with Lei Jun now, and the two people interact so openly, to put it bluntly, Zhang Songwen thinks it's nothing, because to him, he doesn't take Lei Jun's things for nothing.
As I said just now, he will really experience, drive and feel. When the time came, Lei Jun, who gave him a gift, was able to get a celebrity who was very popular on Weibo to endorse him and help him promote his products for free.
Zhang Songwen is not short-handed because he is a powerful actor who always relies on his acting skills. He will listen to the criticism given to him by others, but he will not affect his own subjective judgment. Even now, some people are accusing Zhang Songwen of being so shameless, and if people give you things, you should take them. Zhang Songwen himself understood that this was not a shameless move, but a win-win move. Originally, as the product spokesperson of the mobile phone series, he helped Lei Jun, which was a natural favor. In the future, he will not need to rely on this car or this endorsement to make a living. He will also have his own better and more powerful works.
