Author | Peng Peng Editor | Fan Zhihui
"How much are you willing to spend for a piece of good music that doesn't exist yet?"
In the launch video of the second season of the Tuyile Original Music Competition, b station up master lks, Wang also asked such a question. Subsequently, they spent nearly 4 months and a prize pool of 1 million, together with 20 professional final judges, more than 10,000 up owners, and hundreds of thousands of voting users, to write down the answer to this question.
As a self-help original musician competition from the promoter to the contestants to the judges, Tuyile shows its "pure" background in every aspect. For example, the Yuanmeng Free Track is specially opened for love, the promoters pay out of their own pockets to encourage originality, and the professional judges participate voluntarily to discover good music.
Behind this "purity" is a tiny amount of passion, which is making waves in the Chinese music scene.
The bonus does not matter, the original picture is music
"This song is not my property alone. I cannot take this honor alone. I voluntarily divide the 300,000 bonus equally among the other nine groups of artists and my cooperating partners. I do not charge Bonus."
At the Tuyile awards ceremony, the move of champion tsar shocked everyone. lks said: "Your pattern scares me."
In this competition, tsar submitted a new remix version of the original work. Although the official MV of this song has been played more than 10 million times on station B, for tsar, it is still an immature work.
He wrote in the introduction that "work in progress, I will change the source when it is done", but fans under the submitted video have already seen the championship appearance of this work, and bluntly said that "he has created a competition." As early as when the video was first released, fans "congratulated tsar on winning the commercial track championship" in advance.
When the 23-year-old boy returned home as expected, he divided the prize money equally on the spot with a youthful spirit, which was the best comment for the second season of Tuyile Original Music Competition. For people who love music, participating in such competitions can not only gain a sense of creative achievement, but also communicate with like-minded people and spread the charm of original music. Their love and pursuit of music can be greatly satisfied.
Perhaps, in the minds of such young creators, this process is far more important than the bonus. Therefore, in this completely self-guided original music competition, he realized his identity transformation from contestant to organizer, and used his prize money to inspire more original musicians.
takes an overview of the complete history of the second season of Tuyile Original Music Competition. There are more than 17,000 submitted works, including many powerful musicians who have become famous. For example, Winky Shi, a big figure in the ancient music circle, also contributed his own brand new original work "This I Heard: Seeing the Moon".
Compared with the commercial track for professional musicians, the free track for music lovers is more popular. There are many talented newcomers that should not be underestimated, and the audience can get unexpected surprises from time to time. For example, the work "Walking", which was shortlisted for the top 10 of the free circuit, is a highly completed pop music from a musician named Zhang Ronghao. As everyone knows, he is also the creator of Xue Zhiqian's song "Love Letter".
In addition to original musicians at different stages of growth, the styles of this seasonâs entries are endless. There are both cute and playful two-dimensional music, as well as electronic music that makes you want to jump; there are both majestic large-scale orchestral music, and touching folk songs based on a guitar.
For example, the work "Sober Up Order" submitted by metablue, the up owner, creates a Chinese artistic conception in the psychedelic electronic style. The unique mix and match is refreshing; the music group mtl from Canada contributed a song The Christmas song "It's Christmas Time", a combination of guitar and tambourine, sounds comfortable and fresh, just like enjoying the first snowfall in a warm wooden house.
Seeing these high-quality original musicians, Film and Television Hurricane and the first champion Ah Li also became the judges of this year. Film and Television Hurricane even used their own money to fill the prize pool and encourage more original musicians to participate.
can see that although it is ridiculed as "the poorest music competition in history", it has invisibly led to a general consensus in the music industry to discover and spread good music. With their outstanding works and passion, these up-masters in the music area are allowing us to see an evolving Chinese music scene.
Behind the wonders of the industry, the evolving Chinese music scene
"The Chinese music scene is not as barren as everyone imagines. It's just really good works that can't really be heard by everyone."
As the promoter Wang Ye said, Figure 1 The original intention of the Le Original Music Competition is to use the power of them and Bilibili to bring the outstanding works of more treasured musicians to the surface and be recognized by more people. Judging from the final 20 winning works, this folk competition presents another picture outside the mainstream vision of the Chinese music scene - a large number of high-quality original musicians with attitude, thoughtfulness and quality are active here.
Among them, there is Zhang Yelei, a clear and ethereal treasure voice, which does not need melody and lyrics, and has infinite charm in its voice; there is also a sincere and full treasure soul like Lei Qiu, who gave a song "Sky Boat Rocking" to her mother, mother and daughter. The two sat in a narrow carriage and told all the stories; and the R&B style work "Dream Talk" comes from a young musician Wang Ziwei, but it can remind people of the millennium when R&B swept the Chinese music scene. Era.
Many of them were bedroom musicians, or grew up as bedroom musicians and then moved on to bigger stages. When they participated in a "bedroom award ceremony" such as the Tuyile Original Music Competition, they jointly described the B-side of the Chinese music scene and completed the comprehensive evolution of the Chinese music scene from content production to evaluation system.
In fact, from the traditional record era to the digital music era, musicians have since got rid of their dependence on major record companies and have begun to distribute and promote their works through the Internet, breaking into a new world with the DIY spirit. These works often have non-utilitarian and self-expression colors, but they have promoted the diversified development of music styles in the Chinese music scene, bringing more niche styles such as two-dimensional, electronic, and Chinese styles to the forefront.
At the same time, with the growth and expansion of this group of musicians, quality and specialization have also become important features and trends of original music in the current Chinese music scene. And when all aspects of the music industry from production to consumption are dominated by the Z era, they create and publish on their own, forming a music consumption market that is different from the past. This market encourages the subversion of the spiritual core of authority, the expression of one's own works, and the interactive mechanism of circle resonance, thus creating a higher consumer demand for excellent music works.
Nowadays, these original musicians and listeners of original music have gone a step further. They create their own music awards and create their own original music ecology on their own. This spirit of self-help creation is not only reflected in the holding of the "Tuyile" original music competition, but also runs through the continuous efforts of the entire platform of Station B in the music track.
In the past few years, station B has been working hard to absorb the talents and strength of up owners. In 2020, Bilibili's self-made music variety "Rap New Generation" became popular. After the show ended, Bilibili, which did not follow the routine, did not continue to produce the second season. Instead, it developed "My Music You Listen" focusing on original music. ". After that, Station B produced the girls' season of "College Students Who Love Singing" based on the campus market.
At the same time, Bilibili has also successively organized activities such as amplification plans, new generation musicians plans, voice sketches, etc. to continuously support musicians and promote high-quality music works from the aspects of traffic, resources, and funds, and to tap new forces for the industry. At the same time, it also links these new forces to the music community of 152 million people.
Professional original musicians, active community users, and continuous support measures all come together at station b to symbiotically prosper. As the platform behind it, Station B has gradually become the main position for future musicians by virtue of its unique community environment, user base, content ecological strategy and business support.
From Tongtong's self-help "Tuyile" to the silent work of the entire b station, in this youngest community on the entire network, everyone is working together to do something that seems difficult but very meaningful, and tap into the youthful spirit The power of music and a virtuous cycle.
Conclusion
When "Tuyile" was in full swing, suno accelerated the arrival of the "chatgpt moment in the music industry" with the v3 generation model, triggering heated discussions in the industry.
What can be expected is that as the threshold for music creation is infinitely lowered, AI technology will deliver large-scale music works to the music industry, and it is just around the corner that the number of new songs released in a year will exceed 100 million. But it is against this background that we believe that music works that can truly touch people's hearts and have unique aesthetic value will become increasingly scarce.
What kills musicians will never be AI technology, but submission to traffic laws and disregard for good music.
This kind of "self-service" original music competition is undoubtedly a positive signal in the current content ecosystem. Whether they are musicians, users or platforms, they all expressed their attitudes by "voting with their feet" and selected their favorite works, jointly promoting good music to a larger stage.
*The picture source of this article is from the Internet. If there is any infringement, please contact us for deletion.
typesetting | a
