Jimu News reporter Zhang Cong
Since last year, the explosive growth of micro-short drama content creation has attracted attention. On the 28th, at the 11th China Online Audiovisual Conference held in Chengdu, the creation of micro-short dramas also became a hot topic in the industry.
On the same day, the "New Insights, New Trends, New Journey" Micro-Short Drama Innovation Development and International Communication Forum kicked off. Views such as "keeping pace with the times", "strengthening high-quality creation" and "enhancing the supply of high-quality content" have become popular among industry leaders. consensus.
Wang Juan, vice president of Tencent Online Video, mentioned that the popularity of micro-short dramas has provided a new stage for innovation in film and television dramas, and the industry is showing amazing explosive power. In the long run, the long-term development of micro-short dramas cannot be separated from the support of high-quality content. They will also strengthen their technology and artistic strategies to provide more certainty for industry innovation. They hope to work with more outstanding creators to create more genres in the future. , a higher level of high-quality micro-short dramas. It is reported that Zhang Yiwu, a professor at the Chinese Department of Peking University, mentioned when reviewing the development history of micro-short dramas that the future of micro-short dramas requires support and positive incentives from all parties in society. Creators in the industry should cherish the development vitality of micro-short dramas and cherish its development. Environment and opportunities, jointly protect the space for creativity and imagination, and promote greater development of the overall industry.
micro-short plays are a new form of online audio-visual works, and their essence still continues to focus on good content. Under the guidance of high-quality production and diversified genre layout, a number of hot micro-short dramas have emerged on the market. On the
forum, Du Hao, the chief producer of "Invitation", Li Xinbo, the director of "Anti-Fraud", Lin Qing, the director of "Blind Heart", Pan Yanqian, the director of "My Name is Zhao Wu Di", and Tang Shi, the director of "Stop" 1. Zhou Xiao, the director of "Give Her the Handle", used "novelty" as the key word to share his innovative ideas on new themes, new content, new emotions, and new presentations in the creation of micro-short plays, and put forward "Volume 'pursues' big pattern'" and "emotion is the best driving force" and other creative concepts.
Director Deng Zhanneng, director of the urban micro-short drama "How to Get Married", Ji Yu, director of the cultural relics protection-themed micro-short drama "Ms. Zhao's Diary", Nian Jianlun, director of the infinite flow-themed micro-short drama "Nine Encounters with You", Interactive Wang Chuanlin, director of the micro-short drama "Master", and Zeng Qi, director of the cultural and tourism-themed micro-short "Meeting Love in Chongqing", respectively focused on the exploration of new themes, recreation of game experience, cultural and tourism empowerment and other topics to share their innovative ideas, showing the micro-short The fresh vitality and development trends of the drama industry.
(picture provided by the organizer)
(source: Jimu News)
