On the morning of March 26, the "Philharmonic" 2024 Dongguan Theater Alliance key project promotion meeting was held at the Yulan Grand Theater, kicking off the Dongguan Theater Alliance's 2024 city show. The promotion meeting focused on reviewing the work results of the Dongguan Theater Alliance in 2023, sharing the practical cases of exploring new "culture +" formats in the past year, and released for the first time the Dongguan Theater Alliance's key performances in 2024, talent viewing brand activities and other key projects. The awarding ceremony for new members of the alliance and the launch and signing ceremony of the Happy Mahua brand were also held, writing a new chapter for the strong linkage and high-quality development of the Dongguan Theater Alliance in 2024.
400 Multiple performances to polish the "Philharmonic Dongguan" cultural brand
In 2023, Dongguan will vigorously promote the construction of a culturally strong city and propose the implementation of the "411" high-quality cultural supply project. On February 28, 2023, the Dongguan Theater Alliance was established, striving to create a "half-hour theater life circle" with member units covering a total of 18 theaters in 15 towns and streets. Since its establishment more than a year ago, the
Alliance has taken multiple measures to implement an integrated "combination punch" to empower Dongguan in building a culturally strong city. In 2023, the Theater Alliance organized more than 400 performances of different types such as concerts, plays, and children's plays, including the Sons of the Sun Dongguan Tour Concert, Chen Jiayi's Violin Concert, the play "The Spring of Horse Songs" and other local original performances, and held 2023 Dongguan Happy Twist Comedy Life Festival.
In addition, the Theater Alliance is also committed to building an art exchange platform and improving the level of the performing arts industry. It promotes the vigorous development of Dongguan's performing arts by planning theme activities and conducting inspections and exchanges. At this promotion meeting, we shared the alliance’s practical cases in creating new business formats such as “culture + consumption”, “culture + trendy entertainment”, “culture + tourism” and “culture + intangible cultural heritage”, such as the launch of joint products with du coffee, and the joint venture with du coffee. Cool launches cultural and creative products, etc.
In 2024, the Dongguan Theater Alliance will add a new member-Nancheng Cultural Service Center. In the future, the Theater Alliance will continue to keep up with the pace of building a culturally strong city in Dongguan, prosper the Dongguan cultural market, aim to improve the quality of cultural supply and cultural identity and belonging of citizens, further deepen alliance activities, and lead new development with new quality productivity. , polish the cultural brand of "Philharmonic Dongguan" and promote the deep integration of culture and tourism.
Dongguan Musical Theater Festival continues to be held. The original version of "Rock Mozart" is here.
In 2024, the Dongguan Theater Alliance will launch many excellent plays that have achieved double success in the word-of-mouth market. Among them, the ninth biennial China Dongguan Musical Theater Festival will continue to be held, and plans to introduce the original French musical "Mozart Rock", the Chinese version of the musical "Fan Letters", the original musical "Hamlet", the musical " The Chinese version of "The Count of Monte Cristo", the original musical stage play "The Great Paw Team - Pirate's Treasure" and other plays. "Dance" and Renbi Dance Performance Season will stage 12 high-reputation plays, including the dance poetry drama "Only Green", the dance drama "Wing Chun" that became a hit during the Spring Festival Gala, and the stage play "Pictures of Pingtan" directed by Yang Liping, etc. The live house "Wan" can continue to focus on the diverse needs of young people for trendy music and fashion culture, and introduce the most popular young bands in China to perform in Wan, creating a live music show that young people love.
In addition, the Theater Alliance will also launch a series of performances this year to celebrate the 75th anniversary of the founding of the People's Republic of China, organizing and performing the red-themed dance drama "The Eternal Wave", the drama "Yanshui Ballad", the dance drama "Cavalry", etc., to bring excitement to the audience. A variety of artistic masterpieces empower a cultural life with "continuous good shows".
In terms of promoting stage art creation, local project incubation, and artistic talent cultivation, the Theater Alliance will also continue to make efforts, including promoting the revival and tour of version 2.0 of the original musical "Dongguan East", and presenting it in a format that young people love to see. The city spirit of Dongguan is open to all rivers; discover Dongguan talents and Dongguan stories, create local high-quality performances; successfully organize the second Dongguan Youth Musical Performance Competition, based on the construction of Dongguan Magnolia Children's Chorus, youth art groups and the "Future Stars" series of performances Project, adhere to resource sharing, flexible innovation, and strengthen the cultivation of outstanding artistic talents.
The show has been upgraded, and the talent viewing benefits have also been upgraded again.At the promotion meeting, the Dongguan Theater Alliance signed a cooperation agreement with the Municipal Human Resources Service Center. The Municipal Human Resources Service Center will allocate support funds to purchase performance tickets and organize talents to watch special performances for free, further enriching the cultural life of Dongguan talents.
This year, in addition to Dongguan Yulan Grand Theater, all member units of the Dongguan Theater Alliance will jointly participate in the project, further expanding the talent pool and connecting the dots of "good shows". It is reported that since 2022, Dongguan Yulan Grand Theater has launched the "Talents, Come to Wanguan" talent viewing activity. It not only invites talents to watch high-quality performances, but also sets up "Yulan Talent Card" and "Wanxiang Talent Card" respectively. Cardholders can enjoy a total of six major rights including ticket discounts, ticket reservations, birthday specials, and art salons, allowing talents to truly feel the care and treasure conveyed by Dongguan culture.
Trendy New Landmark Happy Twist New Performing Arts Space Settled in Dongguan
As a leading brand in the entertainment industry, Happy Twist has been working closely with Dongguan to inject more comedy culture and trendy experience into the city, and is deeply loved by Dongguan citizens. This year, Happy Mahua will bring more surprises to Dongguan citizens. At the end of the promotion meeting, Happy Twist Dongguan's first new performing arts space theater project was released, and a signing ceremony for cooperation and brand entry between Dongguan Nancheng Subdistrict Office, Happy Twist, and Dongguan Industrial Investment Holding Group Co., Ltd. was held.
It is understood that Happy Twist Dongguan's first new performing arts space theater is located in the core of Nancheng, Dongguan - the second floor of c park, Phase 3, Nancheng District Civic Center, Dongguan City. Developed and operated by "Dongshi Group", a wholly state-owned enterprise in Dongguan City, it is planned to be a "three-dimensional park-style shopping mall". It aims to start from the core consumer needs of young people, position it as a "trendy" holy place in the city, and create a community- and content-based shopping mall. , scene-led experiential places, opening up the situation from four aspects: culture, social interaction, trendy and night economy, reshaping the new business cover of Dongguan's core business district.
Theater will create a new immersive space for episodic drama in Dongshi cpark's nearly 600 square meters venue - Happy Mahua cpark new performing arts space. The design will continue the cheerful style of Happy Mahua as always, and combine Dongguan's traditional cultural characteristics and youth The trendy elements that people love give it unique visual recognition. It is expected to open in August 2024. After the opening and operation, the theater will introduce a number of popular new space performances of Happy Twist that have been widely praised in recent years, such as "Crazy Barbershop", "Heart-stealing Dinner", "True City Lies", "Burning", "Moonlight in front of the Window", etc. Integrating Dongguan's "local memes" into the performance content allows the audience to experience a new form of performing arts while also finding a familiar hometown atmosphere.
In the future, Happy Twist will also be based in Dongguan and deeply link up with Dongguan Theater Alliance, Dongguan Yulan Grand Theater and other performance venues to launch various themed drama and cultural activities, continue to hold Happy Twist Comedy Life Festival, and continue to increase its presence in Dongguan Yulan Grand Theater. The theater's repertoire of performances allows theater to enter campuses, streets, and factories, bringing happiness to more Dongguan citizens.
Text/Han Chengliang Zhang Hui (pictures provided by Municipal Bureau of Culture, Tourism and Sports)
