Recently, CCTV news focused on the entire process of online anchor "Zhang Meili" from becoming popular to being imprisoned, which attracted the attention of many netizens.
Internet anchor "Zhang Meili" from Suide County, Shaanxi Province, became an Internet celebrity by insulting her mother in live broadcasts and short videos. After
"Zhang Meili" became popular, many anchors rushed to imitate her vulgar behavior, and some anchors went to the live broadcast room to find trouble and get scolded to attract traffic, so as to attract traffic and increase sales.
As traffic surged, "Zhang Meili"'s behavior became more and more out of control.
Not only did she eat "overlord meals" and ride without payment, she also made up various jingles, which even affected local primary and secondary school students. After
received a large number of reports, the police investigated and collected evidence and summoned "Zhang Meili" in accordance with the law.
In the end, "Zhang Meili" was banned, and the local procuratorate approved Zhang's arrest in accordance with the law on suspicion of picking quarrels and provoking trouble. Seven relevant personnel involved in hiring Zhang for vulgar live broadcasts were also administratively punished in accordance with the law.
"Zhang Meili" is not beautiful at all
From an ordinary little blogger to accidentally hitting the "traffic password" and continuing to produce vulgar content, the process of "Zhang Meili" gradually expanding and degenerating is sad. The timely action of the relevant departments of
is to send a clear signal: the operation method of relying on vulgar means to gain attention is by no means a risk-free shortcut. The consequence of "letting yourself go" can only be to get your account banned and offline, causing trouble for yourself.
Regarding this bottomless "ugliness review" chaos, the role of the platform cannot be ignored. There is one detail worth paying attention to. A local police officer said bluntly: (Sui De) Basically, everyone who plays mobile phones knows "Zhang Meili". Generally, she is the first to push Suide's Internet celebrities.
Does such an ugly anchor really deserve the "priority push" treatment? This also proves from the side that there is still a lot of room for improvement in the push algorithms and review methods of relevant platforms. Which content the
platform recommends and whether it “turns a blind eye” to vulgar words and deeds is itself a reflection of its own positioning and social responsibility. Especially for some top accounts that have great influence in regions and industries, it is necessary to strengthen manual and machine review to promptly identify and deal with content that insults others and is false and exaggerated.
Only in this way can "Zhang Meili" people truly understand: 's attitude of being out of the circle is really dangerous and not beautiful at all. Why does
use criminal liability penalties?
Zhang Meili’s actions violate public order and good customs and seriously disrupt normal social order. As an Internet celebrity with a certain fan base, what impact will her outrageous behavior have on society? The Suide County People's Procuratorate approved the arrest of Zhang Meili in accordance with the law on suspicion of picking quarrels and provoking trouble. Why would it use criminal liability to deal with such an anchor? What social effects will it have?
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: Today's Internet anchors are traffic economics. They are willing to do whatever it takes to obtain traffic. Why should these anchors be dealt with a heavier criminal liability? In fact, being a typical person not only punishes his behavior, but also has a demonstration effect. Suppose we did not take such strict measures against Zhang Moumou in this case, but only warned him to do so again in the future, what does that mean? If this method of obtaining traffic is officially recognized and exempted from the law, and it can quickly obtain a large amount of traffic in a short period of time, other anchors will follow suit. Once is imitated, you can think about the entire social atmosphere. It is not only the phenomenon of . Everyone will see the joke and imitate it offline and online. There will be a large number of Zhang Moumou's behavior and such people. includes our peaceful life, including normal social order and communication order, which will become a mess.
So it is said to be a punishment for a person, but what is it actually about? The method to break this illegal behavior that quickly attracts traffic is to let the algorithm recommend and tell more people. This method may gain a lot of attention in the short term.But once is destroyed and people join in, the account cannot be kept, and the fans gained will be gone. Moreover, it has become a negative teaching material. This shortcut cannot be taken.
Comprehensive compilation of Pocket Spring City
Source: China Youth Daily, China Youth Daily client, CCTV News, Today's Economic News, etc.
Editor in charge: Bi Qun
Editor and reviewer: Wu Chenping
Final review: Zhou Jianjun
