□Chen Yiyun (Hunan Normal University)
Recently, Chinese filmmaker Jia Ling brought the self-directed and self-starred movie "热热" to Los Angeles, the United States. It was released in more than 200 theaters in North America, and the film's first weekend box office revenue It rushed to ninth place on the North American weekend box office list, and the total box office in the first ten days of release exceeded 1.5 million US dollars. In addition, " Article 20 " directed by Zhang Yimou, " Speeding Life 2" which tells the story of racing, etc. They have also "went overseas" one after another, and their performances have been remarkable, triggering heated discussions among netizens. (Xinhuanet, March 22)
In fact, in recent years, when some Hollywood blockbusters have tried to open up the Chinese market by shooting in China and incorporating Chinese elements, more and more Chinese movies have entered overseas markets represented by Hollywood. market and gained good reputation. Unlike in the past, which may have focused more on showing Chinese traditional culture and history, it now covers a wider range of themes, including realistic themes that reflect contemporary life and social changes, as well as science fiction movies that integrate cross-border fusions. They go to the world with a more confident attitude, making overseas audiences look at domestic films with admiration.
With the continuous development of China's film industry, in the past few years, China's box office revenue has surpassed the North American market and become the largest film market in the world. Hollywood film producers have realized the importance of the Chinese market and have increasingly cooperated with Chinese film production companies, including joint production, investment, and distribution. Chinese films have gained more opportunities and resources in the international market.
Thanks to technological innovation and media integration, Chinese films use advanced special effects technology and adopt international narrative styles to satisfy the audience's "imaginative consumption", further improving film works in terms of visual effects, narrative techniques and other aspects At the same time, it expands based on multiple media such as videos, games, comics, and toys to create a "media matrix" to broaden the communication channels of Chinese films and help Chinese films "go global."
Movies, as a form of popular culture and popular culture, are the most vivid, powerful and popular form of communication in terms of cultural influence. The active performance of Chinese movies in Hollywood not only promotes the relationship between China and the United States Cultural exchanges also provide a window for global audiences to understand Chinese culture. Through film, a cross-cultural communication medium, Chinese films continue to innovate in their symbols and discourse systems, adhere to cultural confidence, carry forward historical accumulation, start from daily life scenes, and display Chinese traditional culture, mainstream values and modern life from multiple angles, allowing overseas audiences to The audience has a strong emotional connection, which enhances their deep understanding and recognition of Chinese culture and enhances the country's cultural soft power.
Currently, there are many challenges that cannot be ignored in the overseas dissemination of Chinese films. In today's global context, huge cultural differences and cultural barriers still exist in cross-cultural film communication. How to reduce "cultural discount" as much as possible is a big problem. Chinese films need to find an international perspective and content in terms of content. Common ground and find resonance among audiences of different cultural backgrounds. At the same time, in the face of competition from mature international film markets such as Hollywood, which have widespread influence and recognition around the world, there is still a long way for Chinese films to transform from a "big film country" to a "powerful film country" in the international market. some way to go.
Behind the success of Chinese films in North America is the vigorous development of the Chinese film industry and the unique charm of Chinese culture, as well as the love and support of Chinese audiences for films. This is not only a commercial achievement, but also an important step in cultural exchange and dissemination. Results. In the future, as Chinese films continue to move towards the international stage and expand their influence and status overseas, Chinese films will continue to be deeply integrated with the international film industry, bringing more excellent film and television works to global audiences and showing the rich connotations of Chinese culture. , injecting new vitality and creativity into the diversified development of the world's film industry.
