In order to deeply study and implement Xi Jinping’s cultural thoughts and the spirit of General Secretary Xi Jinping’s important speech during his inspection of Shanghai, extensively cultivate and practice the core socialist values, and widely gather ideological consensus and action synergy to build the best practice place of Xi Jinping’s cultural thoughts, “Culture in My Eyes” "Confidence" The 10th Shanghai Citizen Micro Film (Micro Video) themed activity was organized and carried out throughout the city from March to September. The
event is sponsored by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, the Office of the Network Security and Information Technology Committee of the Municipal Party Committee, the Office of the Municipal Spiritual Civilization Construction Committee, the Municipal Culture and Tourism Bureau, Shanghai Film (Group) Co., Ltd., Shanghai Radio and Television Station, and Wenhui Newspaper. It is organized by the Media Aggregation Department, Shanghai Oriental Publicity and Education Service Center (Shanghai Public Service Advertising Coordination Center), and Shanghai Red Cultural Resources Information Application Platform "Hongtu", and supported by Bilibili and Douyin. The
activity focuses on the theme of cultural self-confidence and self-improvement, and collects micro-films within 15 minutes and short video works within 3 minutes from the city. It is required to tell the power of culture from the perspective of "I", use "small incisions" to highlight the "big theme", and use vivid images to show the fruitful results of the construction of socialist culture with Chinese characteristics in the new era; show China's excellent traditional culture, revolutionary culture, social Inherit and carry forward the advanced socialist culture; demonstrate Shanghai's vivid practice of thickly cultivating red culture, Shanghai style culture, and Jiangnan culture, and promote the innovative development of cultural undertakings and industries. Lead the general public to deeply realize that cultural self-confidence is a more basic, broader, and deeper self-confidence, and a more basic, deeper, and more lasting force. On the new journey, we will further concentrate on exploring Innovation, and make positive contributions to creating a culturally confident and self-reliant Shanghai model and building the best practice base for Xi Jinping’s cultural thoughts.
html From June to July, an expert jury will be organized to conduct preliminary and final reviews, and select 1 gold medal, 2 silver medals, 4 bronze medals, 5 individual awards, and 15 excellence awards in the micro-film and micro-video categories. , there are also several shortlisted works and outstanding organizational units. Excellent works will be screened across the city from July to September. In September, the 10th anniversary performance of the Shanghai Citizen Micro Film Festival will also be held to fully screen and commend outstanding works and review the history of micro film theme activities in the past ten years.
Since 2014, Shanghai has held ten consecutive citizen micro-film (micro-video) theme activities, collecting more than 9,500 works, and unearthed a large number of outstanding works that vividly record urban stories and highlight the style of the times. These works tell the story of the unremitting struggle of dream-seeking people in the new era through the lens, use light and shadow to witness the original intention and mission being passed down from generation to generation in the birthplace of the Party, interpret the spirit of Shanghai city with vivid pictures, and use expressions that the public loves to hear and see to carry forward the main melody and spread justice. Energy, showing the new era, new atmosphere, and new actions, playing an important role in cultivating socialist core values, emphasizing the urban spirit and highlighting the city's character. In the process of building the "Shanghai Culture" brand, micro-films have become a warm business card of the city.
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Text: Jiang Zhuyun Editor: Wang Zhuo Drawing/Editor: Chen Yunfeng Editor: Wang Wei
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