Speaking of Korean actress Han Shaoxi, she really succeeds or fails. In 2020, she became popular by playing the role of the mistress in "The World of the Married", and she also won the title of "The Most Beautiful Mistress" in South Korea for this; but no one would have thought that just 4 years later, she would be famous for her relationship with Liu Junyeol. After the relationship fell into suspicion of mistress, which caused great damage to his image, he lost multiple endorsements one after another.
html On March 20, some Korean media reported that Han Shaoxi fell into a transfer relationship and was suspected of being a mistress because she recognized her love for Liu Junyeol. Sources pointed out that she had lost multiple endorsements. As soon as the news came out, it immediately aroused heated discussion. A large number of netizens left messages saying: "She can be the spokesperson for knives and cigarettes." html On the 20th, a Korean national liquor company endorsed by Han Shaoxi announced Han Shaoxi's one-year contract as an advertising spokesperson. It expired in early March, and the contract was not renewed after expiration, and the new spokesperson has not yet been determined. Although the announcement showed that the contract expired before the scandal involving Han Shaoxi's confession, this is the first time in eight years that the company has changed its advertising spokesperson within one year.In addition, relevant people pointed out that NH Nonghyup Bank, a subsidiary of South Korea's five major financial groups, also terminated its advertising contract with Han Shaoxi at the beginning of this month after three years of cooperation, and began to search for a new advertising spokesperson. Promotional shoot. Coincidentally, a Korean second-hand car platform also closed the online advertising video shot by Han Shaoxi. Therefore, various signs indicate that this is the merchant's response to the controversy after Han Shaoxi's confession of love.
After the news came out, some netizens who supported Han Shaoxi said that it was just a simple contract that had expired, and there was no need to go online with malicious intent. However, a large number of netizens said: "Although the advertising contract was terminated before the love news, it is a fact that the advertising industry is very sensitive to this, and it is also a fact that the public does not like photos of dogs with knives", "The article may be malicious, but no matter what, It is a fact that the contract has not been extended." "No matter what the truth is about the transfer, the merchants have the most accurate response because they will not gamble with their brand image." and so on. Some netizens even ridiculed Han Shaoxi , "She can be the spokesperson for knives and cigarettes! "
As a new little girl in South Korea, Han Shaoxi's original upward trend is obvious, which will undoubtedly greatly increase her commercial value in the future. However, after experiencing this negative storm, she has relied on her true temperament, fun, and The good image accumulated through various propaganda such as Dare to Fight and Dare to Fight was destroyed in one day. Moreover, it is common for actors to have negative images that lead to audiences not buying into their roles. This will also cause Korean film and television crews to carefully consider inviting Han Shaoxi to star when casting. This situation of having no image and no works is undoubtedly a serious crisis for actors. What do you think about this? Welcome to leave a message for discussion~