In recent years, relevant departments have been strengthening the management of some chaos in online live broadcasts and short videos. However, there are still online anchors who use vulgar and outrageous behaviors to attract attention and increase attention in order to earn traffic.
In Suide County, Shaanxi Province, there is an anchor with the online name "Zhang Meili". She insulted her mother during the live broadcast and quickly gained fans. However, instead of being stopped and restrained in time, her behavior attracted more The anchors imitated and participated, and each anchor quickly gained fans as a result.
The woman in the live broadcast while cursing her mother is called Zhang, whose online name is "Zhang Meili". There are many similar contents in her live broadcasts and short videos, most of which are more sophisticated than the ones just shown. Disgusting.
Kang Xiaoyu, a police officer from Suide County Public Security Bureau Internet Security Brigade: After the video of her insulting people was released, the number of posts skyrocketed in just a few months.
According to the police, Zhang has accounts on several platforms. In the past, he only posted some short videos of daily life and did not have many fans. However, at the end of 2022, she posted a short video scolding her mother on a certain platform, and it suddenly became popular.
Kang Xiaoyu, a police officer from Suide County Public Security Bureau Internet Security Brigade: She only had 9,000 and less than 10,000 fans at the beginning. After the video of her insulting her mother came out, her number of fans rose to 7.6 in just over two months. Ten thousand.
was able to gain the attention of tens of thousands of fans in a short period of time just by publishing such short video content. After that, Zhang started a live broadcast on the platform and continued to perform some vulgar words and deeds in the live broadcast room to attract traffic.
Kang Xiaoyu, a police officer from Suide County Public Security Bureau Internet Security Brigade: Then in March and April, after the number of fans increased, she began to have some interactions with some people in the county, and later some people from other counties also started to interact with her. There was an interaction with her, and then she started live streaming, and there were some people who joined her in live streaming to bring goods.
Mu Zhen, a police officer from Suide County Public Security Bureau’s Public Security Brigade: Other anchors also imitated her clips of insulting her mother, and then shot some vulgar and indecent videos.
Randomly cursing and insulting netizens to increase the popularity of the live broadcast
With the continuous increase in traffic, the anchor "Zhang Meili" has become an Internet celebrity in Suide County. During this period, although some netizens raised questions about her vulgar behavior They had different opinions and even reported it on the platform. However, in the face of huge traffic, Zhang's behavior not only showed no intention of stopping, but intensified.
Police investigation found that during Zhang’s live broadcast, many netizens also questioned her vulgar behavior. However, whenever he sees such comments, Zhang will verbally attack and abuse these netizens. And this kind of battle seems to have increased the popularity of her live broadcast room.
Cui Xiaolong, leader of the 3rd Squadron of the Criminal Police Brigade of Suide County Public Security Bureau: noticed that she cursed someone during the live broadcast, and then the number of fans may increase, and some people may even take this opportunity to give her rewards or something. So they concluded a rule: once you scold others or do something vulgar and indecent during a live broadcast, many people will watch it and watch.
After discovering this so-called traffic password, many anchors rushed to the live broadcast room of "Zhang Meili" and deliberately lured her to insult others in order to increase the number of views in the live broadcast room.
Mu Zhen, a policeman from the Public Security Brigade of Suide County Public Security Bureau: What do they do? Deliberately bring up topics that will upset her or make her unhappy. If Zhang gets angry in the live broadcast room and starts to curse, the popularity of the live broadcast room will double. If the live broadcast is normal, there may be only one or two thousand people in the live broadcast room, but if she starts to curse, the live broadcast room will have four or five people. Thousands of people look like this.
The police found that many of the people who deliberately stirred up trouble were anchors from other live broadcast rooms. So, why did they go to Zhang's live broadcast room to make trouble and get scolded? There are actually other mysteries hidden behind this.
On September 27, 2023, in the lobby of a hotel in Suide County, Zhang had a verbal and physical conflict with an anchor over trivial matters, which attracted some people to watch. Later, some people called the police, and the police rushed to the scene and arrested Zhang. Take him back to the police station for investigation. During the inquiry, the police learned that since the traffic of Zhang’s short videos skyrocketed, some anchors came to her, hoping to interact with her for live broadcasts and take the opportunity to increase her followers.
Cui Xiaolong, leader of the Third Squadron of the Criminal Police Brigade of Suide County Public Security Bureau: In fact, most of them are anchors from other counties. They found that Zhang Meili’s traffic is relatively high. According to them, Zhang Meili’s traffic on the Shaanxi network platform is still very high. High, so they are willing to spend money to hire Zhang Meili, interact with them, and live broadcast together, and then use this to increase their fans and attract traffic. They also bring goods during the live broadcast.
As his fame continues to grow, more and more anchors are looking for Zhang to interact, and Zhang also has his own clearly marked "appearance fee."
Mu Zhen, a policeman from Suide County Public Security Bureau’s Security Brigade: Other anchors hire her for 300 yuan per live broadcast. If the popularity of the live broadcast room exceeds 5,000, an additional 100 yuan will be added. Throughout September (2023), Zhang was hired by others to live broadcast on the platform. According to our calculations and statements from relevant personnel, the cost was approximately more than 9,000 yuan.
Just like this, an ordinary netizen in a county town, through vulgar live broadcast, became a small Internet celebrity like a star in the moonlight in just a few months. The popularity on the Internet has also given Zhang a sense of superiority that he has never had before in real life.
Mu Zhen, a policeman from Suide County Public Security Bureau’s Public Security Brigade: When she goes to eat, it’s up to her to decide where to sit, or when she goes out to take a taxi, etc. Because she often broadcasts live, she uses it as an advertisement for you. , saying that you promote your restaurant, advertise for you, and then increase your popularity, and you still charge me, it means that you have formed a certain idea of privilege.
The behavior of eating the Overlord Meal and not paying for the ride is getting more and more out of control
As the net worth of the Internet celebrity continues to increase, this Internet celebrity not only eats the "Overlord Meal", but also takes transportation without paying, forcibly advertises, and insults others at will. Her behavior is no longer just a matter of sensationalism. And her live broadcasts and short videos have caused a lot of impact both online and offline.
Mu Zhen, a policeman from Suide County Public Security Bureau’s Public Security Brigade: (Sui De) is basically known to anyone who plays mobile phones. Generally, she is the first one to push out Suide Internet celebrities. She often regards herself as an Internet celebrity and will go to some big events. During the live broadcast, she made some profits and stayed in a hotel for a long time, so some people felt that such a person could still live such a life through this method, so she brought some people's ideas to Off.
is different from the situation where many fans on the Internet are pursuing her. On the streets of Suide, many local residents expressed their disgust and confusion about Zhang's behavior when being interviewed by reporters.
Kang Xiaoyu, a police officer from Suide County Public Security Bureau Internet Security Brigade: Then she uses our local dialect, jingle and the like, which now affects us primary and middle school students, and she will quote her jingle to answer something for you, so Parents are deeply disgusted with this kind of behavior and feel that she has corrupted the social atmosphere.
After receiving a large number of reports from netizens and the public, Suide police investigated and collected evidence on the behavior of Internet celebrity anchor "Zhang Meili" and summoned her in accordance with the law.
Mu Zhen, a policeman from the Public Security Brigade of Suide County Public Security Bureau: is like some criminal cases handled using information network cases, based on the consequences it causes. For example, if the number of clicks and forwards on the Internet reaches a certain level, it constitutes a criminal crime. According to According to incomplete statistics, their cursing and vulgar videos have accumulated 1.72 million clicks on the Internet, and this is only a part of them.
"Interpretation on Several Issues Concerning the Application of Laws in the Handling of Criminal Cases Using Information Networks to Commit Defamation and Other Criminal Cases" clearly stipulates in Article 5, Paragraph 1, that those who use information networks to insult or intimidate others, if the circumstances are egregious and disrupt social order, shall be punished in accordance with the relevant provisions of the Criminal Law. Convicted and punished for the crime of picking quarrels and provoking trouble. On February 2, 2024, the Suide County Procuratorate approved the arrest of Zhang in accordance with the law on suspicion of picking quarrels and provoking trouble. At the same time, seven people involved in hiring Zhang for vulgar live broadcasts were also administratively punished in accordance with the law. Zhang Meili’s related accounts have also been banned by various platforms.
Xue Bin, deputy director of the Suide County Public Security Bureau: The network is not a place outside the law. Every netizen should abide by relevant Internet laws and regulations and surf the Internet in a civilized manner. Our bureau will adhere to the integrated promotion of prevention, control and control, continue to increase the intensity of crackdowns across the entire chain, platform, and areas, and create a clean and upright network environment.
Why should criminal liability be used? What are the effects?
Zhang Meili’s actions violate public order and good customs and seriously disrupt normal social order. As an Internet celebrity with a certain fan base, what impact will her outrageous behavior have on society? The Suide County People's Procuratorate approved the arrest of Zhang Meili in accordance with the law on suspicion of picking quarrels and provoking trouble. Why would it use criminal liability to deal with such an anchor? What social effects will it have? Click on the video to hear the interpretation from legal experts.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: Today’s Internet anchors are traffic economics. They are willing to do whatever it takes to obtain traffic. Why use a heavier criminal liability to deal with these anchors? In fact, being a typical person not only punishes his behavior, but also has a demonstration effect. Suppose we did not take such strict measures against Zhang Moumou in this case, but only warned him to do so again in the future, what does that mean? If this method of obtaining traffic is officially recognized and exempted from the law, and it can quickly obtain a large amount of traffic in a short period of time, other anchors will follow suit. Once imitated, you can think about the entire social atmosphere. It is not just a phenomenon. Everyone will imitate it offline and online after seeing the joke. There will be a large number of Zhang Moumou's behavior and such people. Including our peaceful life, including normal social order and communication order, will become a mess.
So it is said to be a punishment for a person, but what is it actually about? The way to break this illegal behavior that quickly attracts traffic is to let the algorithm recommend and tell more people. This method may gain a lot of attention in the short term. But once it is shattered and people join in, the account cannot be kept, the fans gained are gone, and now it has become a negative teaching material. This shortcut cannot be taken.
How do platforms manage content in response to Internet chaos?
As an Internet celebrity with a certain fan base, their actions are likely to affect the values of some fans. They mistakenly believe that Internet celebrities can do whatever they want and seek personal gain everywhere, which is vulgar and illegal. But you can gain both fame and fortune. Once this wrong idea spreads, it will be harmful to the entire network environment and social order.
In the deployment of the 2024 "Qingming" operation, the Central Cyberspace Administration of China will focus on rectifying outstanding issues such as self-media's bottomless traffic and false and vulgar chaos in the field of online live broadcasts. How should the platform manage live content?
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: The anchor performs live broadcasts on the platform. As a network service provider, the platform has multiple identities at this time. The most important identity is not only to provide network services, but also to conduct a manual and machine review of the anchor's content during the broadcast, and to identify some of the live broadcasts, such as some rumors and some insulting information. There are some vulgar and pornographic behaviors. Once these related live broadcasts are discovered, measures should be taken immediately to take them offline.
So on the one hand, the supervision of the platform is self-regulation, including joint supervision by AI and humans, especially when supervision is placed in the field of algorithm recommendation. Another layer of supervision is very important. When any netizen discovers When there is some infringing and illegal content in this live broadcast room, everyone can report to the platform in accordance with Article 12 of the Cybersecurity Law. At this time, the platform must directly take necessary measures based on the user's report. If the report If it is true, necessary measures such as limiting the current flow of the live broadcast room and shutting down the live broadcast room should be carried out in a timely manner.
(Source: CCTV News Client)
