NetEase, as a veteran company that has been at the top of the gaming industry for 20 years, has been criticized by some people in recent years, saying that it will be replaced by a certain two-dimensional company, etc. However, NetEase has not said a word and is doing big things quietly.
It can be seen from this year's NetEase 2023 financial report that NetEase can be said to be "making a fortune silently", with annual revenue of 103.5 billion. Several popular new games have brought super high revenue to the company. Nowadays, NetEase, which has a deeper pocket, is said to have They are all going to enter the film and television industry.
It is said that the first person to implement this small goal started with the mobile game "Ni Shui Han" which will contribute the majority of revenue in 2023.
Since its launch, the mobile game "Ni Shui Han" has accumulated more than 100 million active users in 6 months, and has implemented a "small payment per capita" business model. Sales of 6 yuan fashion items exceeded 100 million pieces in a single quarter.
The mobile game "Ni Shui Han" has claimed from the beginning that all the money earned will be given back to players. Free appearances are often given away in the game. In offline operations, its linkages are even more generous.
Previously, the official held a linkage and co-creation event called "My Jianghu, I am the Master". Players voted for the IPs that the six major tracks wanted to link with. The top five with the highest number of votes, the official will do its best to win.
As this year's hit game, it can be seen that the reputation of this game is still good. Except for a few big-name players - such as Lao Wang next door and a certain two-dimensional top mobile game - most of them are willing to compete with "Against the Current" "Cold" mobile game holding hands.
So, we saw that in the film and television drama track, the top five voted by players have already secured the top three, and all of them have super IPs. This makes people sigh: NetEase is really generous.
The official announcement has confirmed that the linkages include: "The Legend of Zhen Huan" and "Sauvignon Blanc" , one is a classic palace battle drama, and the other is the biggest hit last year. However, the details of the linkage between the two dramas have not yet been announced. It is estimated that the linkage will be officially launched as early as the summer.
"Lotus Tower" and "Dali Temple Shaoqing Tour" will be launched soon.
The "Lotus Mansion" linkage will launch the appearance of the protagonist group linkage this time, two of which players can take home for free; and the Lotus Bochini, the popular touring car in the show, will be online as a manor component and will also be given to players for free.
"Dali Temple Shaoqing Tour" will give away three linkage appearances for free: the same smiling cat head of Li Cake, the same serious cat head of Li Cake, and the cat tail that players are most looking forward to. In this way, it is urgent for millions of players to remake the finale of the TV series and rewrite the fate of the protagonist.
The above two major IPs are linked together and will make their debut in the new season version of 1.3 "Floating Life" which will be launched on March 22.
Among the five major joint creations, the ones that have not yet been announced are "Legend of Sword and Fairy" and "Wulin Gaiden".
Among them, Fairy Sword has already been linked with the PC game "Ni Shui Han", so the linkage between the mobile game and the Fairy Sword series is not a big problem. It just depends on which Fairy Sword the mobile game will link with.
As a costume drama that has been on the air for 18 years, "Wulin Gaiden" can be said to have created a precedent for funny martial arts. It is still highly discussed today. Such a classic TV series is very suitable for the linkage with NetEase, and it must not be a big problem. .
So some netizens said: "The Cold Water" mobile game has just taken a step forward and has packaged all domestic hit dramas. Is this going to enter the film and television industry?
In fact, it is unlikely that NetEase will enter the film and television industry, but it has always maintained a strong relationship with the national team and film and television IP for long-term cooperation. Although it has not set foot in film and television dramas, there are many players who are double cooks.
Therefore, by linking up with so many hard-core IPs of film and television dramas at once, players of the mobile game "Backwater Cold" are enjoying it so much that they are envious and jealous!
