As per the old rules, before opening the mainland box office report for the 11th week, let’s first take a look at the mainland theater release information last week.
has two new films announced to enter the mainland market:
One is " Grass and Trees in the World " directed by Gu Xiaogang and starring Wu Lei and Jiang Qinqin. It is scheduled to be released nationwide on April 3. The film is an "anti-pyramid scheme" theme and is related to Jia Jia Ling's new film "The Flowers Bloom" crashed.
Another one is the fantasy comedy "My Love from the Dog Star" starring Aaron Kwok and Lan Yingying. It is announced that it will be released on April 12. This film is very similar to "Goodbye, Li Cola" starring Wu Jing last year.
Aaron Kwok has had four films released in the past two years, but none of them were satisfactory at the box office. He urgently needs a film that can be successful to get rid of the title of "box office poison".
In addition to the king Aaron Kwok, Andy Lau also has a new film released, which is the re-released version of "Mr. Red Carpet ".
So, if this film is released again, can it reverse the fact that it failed at the box office? Is it caused by poor video quality or something else? Brother Fei will discuss this with everyone.
1. Box office.
The period between the Spring Festival and Qingming Festival is also known as the post-Spring Festival period. This is also a relatively unpopular period. Domestic blockbuster films are basically avoided and replaced by some imported and approved films.
In the 11th week of 2024 (March 11-17), the mainland box office rankings were released. Last week, the market took in a total of 541 million, a decrease of 34% from the 11th week. The top three of were " Weekly Exclusion" "Three Evils ", " Dune 2" and "I Lost You".
starring Ethan Ruan, "The Three Evils" won three consecutive championships and almost dominated the entire post-Spring Festival period. The current total box office has reached 520 million. No film has defeated it within three weeks of its release.
However, the film has been caught in a storm of plagiarism reports. Recently it was revealed that Qian Renhao has made new progress in suing "Three Evils" for plagiarism. Relevant agencies have temporarily seized some assets of Huang Jingfu's company, which is about RMB 6.28 million.
Qian Renhao expressed his request for director Huang Jingpu and producer Li Lie to publicly apologize. Once the infringement of intellectual property rights is established, compensation procedures will be initiated. Qian Renhao has a high probability of winning. At the same time, he also hopes that film and television practitioners will respect originality and put an end to Plagiarism.
In its second week of release in the mainland, the Hollywood blockbuster "Dune 2" once again grossed 118 million in box office, taking second place with a cumulative box office of 262 million. The performance is average. The film has a high viewing threshold, and the low box office is expected. middle.
director Denis Villeneuve attaches great importance to the Chinese market. He and his wife and other people came to the mainland to promote the film, and also had in-depth conversations with directors such as Chen Sicheng and Guo Fan.
Our fans enthusiastically customized the "Niu Wow" banner, and hilariously presented Chinese versions of spices and sorority celebrities - "Thirteen Fragrances" and "Lao Gan Ma".
As of press time, the global box office of "Dune 2" has exploded to 494 million U.S. dollars. The total box office is expected to be around 750 million U.S. dollars, surpassing "hothot" and temporarily becoming the global box office champion film in 2024. .
also saw the release of several new films last week, including Peng Yu's "The New 9th Grade" and Stephen Chow's "Sesame Official" and the Russian science fiction film "The Challenge", humanity's first real-life space film, failed to enter the top ten.
Starring Hui Yinghong and Liu Haocun, "Brilliant Her" was the only new film to be released on a large scale last week. It only received 52.52 million in the first three days of the weekend, losing to "I Lost You" in fourth place.
The Sino-US co-production " Kung Fu Panda 4" produced by Shanghai Oriental DreamWorks and Hollywood DreamWorks has grossed 81.35 million at the box office, with an attendance rate of over 15%. It is scheduled to be released in the mainland on March 22, and may be a bit of a hit. .
The Mandarin dubbing actors of this film have made major adjustments. In "Kung Fu Panda 4", Po's dubbing was changed from Huang Lei to Huang Bo. Yang Mi continued to dub the little fox "Xiao Zhen", and Jiang Xin played the role of the villain "Phantom Demon". After" dubbing.
Jackie Chan, Bai Baihe, Jay Chou, Xiao Yang, Wang Zhiwen, Zhang Guoli and other star cast in "Kung Fu Panda 3" have not yet been revealed whether they will continue to serve as voice actors.
"Mr. Red Carpet" directed by Ning Hao and starring Andy Lau barely made it into the list, ranking tenth, with a predicted box office of only 100 million.
As we all know, during the Spring Festival, this film was squeezed by the high-scheduled films of "Hot and Furious", "Flying Life 2", "Article 20" and "Bear Infested: Reverse Time and Space". On the ninth day of its release, , and "Let's Shake the Sun Together" were forced to withdraw from the Spring Festival schedule at the same time.
Later, "Let's Shake the Sun Together" was again scheduled to be released on March 30, while "Mr. Red Carpet" was re-released on March 15, but there is currently no sign of improvement at the box office.
Obviously, this film followed the path of last year's Deng Chao's "China Ping Pong: The Last Strike", running away first and then releasing it, but the audience still won't pay for it.
The box office on the first day of the re-release on March 15 was 2.45 million, followed by 2.15 million on Saturday the next day and 1.57 million on Sunday. The film schedule dropped from 11.6% to 5%. Including the revenue from the previous Spring Festival period, the total box office was 90.31 million.
There is no doubt that "Mr. Red Carpet" was a box office smash, and its journey to theaters is basically coming to an end.
2. Film review of "Mr. Red Carpet".
What caused the box office to be so dismal?
Now I’m going to talk to you about this video.
"Mr. Red Carpet" is very much a true portrayal of Andy Lau. His name in the movie is Liu Weichi, which is Andy Lau's "Liu", Tony Leung's "Wei", and Stephen Chow's "Chi".
The plot summary is as follows:
Vincent Lau is a Hong Kong superstar actor. He has been in the movie industry for 40 years and has always longed to win the Best Actor Award.
But reality always plays tricks on him, and he misses every time. Most recently, he lost to Brother Chen Long. The host
also asked him to accept the award on behalf of Chen Long and deliver an acceptance speech.
In life, his wife divorced him, and he felt that his life was a mess.
Director Lin Hao, played by Ning Hao, gave him an idea. If he wanted to win an award, he had to make a rural-themed film. This way, the probability of winning would be very high.
To this end, during filming, Liu Weichi and his agent went on field trips to the countryside and experienced it personally.
finally decided that he would refuse to use stand-ins and fake shots in his works.
A pig running around and a horse falling caused him to be at the center of public opinion, which triggered a series of ridiculous farces...
After reading this, Brother Fei concluded, "Red" There are two main factors for the failure of "Mr. Blanket" at the box office:
First, it has too many attributes as a literary film. The narrative of the
film is completely different from the non-linear narrative of "Crazy Stone ". It is an abstract narrative. To ordinary viewers, it is like a hammer here and there. The plot of
is purely literary, very broken, and has no explosive point at all. It has a feeling of being incompatible and nondescript, and the viewing experience is extremely bad. There is a scene in which Zhang Zixian beats an investor. The scene is very chaotic. You can't say it is bad even if you want to say it is bad. where.
There were three spectators at the show I watched. The two girls in front were both young. After about an hour, the two girls started talking and took out their mobile phones to play.
When a movie is made, it must first look good. It should not be a compromise for art without talking about commercial attributes. No, the box office is really a hit.
The second one is high-minded and low-key.
There is a lot of black humor in "Mr. Red Carpet", which is all irony. Ordinary viewers will not be able to get it. Only those who are engaged in film and television will resonate after watching it.
In this way, the high-profile and reticent audience is limited to relevant practitioners.
For example, Ning Hao mentioned Bong Joon-ho twice in the film, saying that Bong Joon-ho has no new films this year, so we can make a splash. Andy Lau also mentioned Leonardo DiCaprio and Tom Cruise twice, saying that all their movies are performed in person, without the need for stand-ins.
As per the old rules, before opening the mainland box office report for the 11th week, let’s first take a look at the mainland theater release information last week.
has two new films announced to enter the mainland market:
One is " Grass and Trees in the World " directed by Gu Xiaogang and starring Wu Lei and Jiang Qinqin. It is scheduled to be released nationwide on April 3. The film is an "anti-pyramid scheme" theme and is related to Jia Jia Ling's new film "The Flowers Bloom" crashed.
Another one is the fantasy comedy "My Love from the Dog Star" starring Aaron Kwok and Lan Yingying. It is announced that it will be released on April 12. This film is very similar to "Goodbye, Li Cola" starring Wu Jing last year.
Aaron Kwok has had four films released in the past two years, but none of them were satisfactory at the box office. He urgently needs a film that can be successful to get rid of the title of "box office poison".
In addition to the king Aaron Kwok, Andy Lau also has a new film released, which is the re-released version of "Mr. Red Carpet ".
So, if this film is released again, can it reverse the fact that it failed at the box office? Is it caused by poor video quality or something else? Brother Fei will discuss this with everyone.
1. Box office.
The period between the Spring Festival and Qingming Festival is also known as the post-Spring Festival period. This is also a relatively unpopular period. Domestic blockbuster films are basically avoided and replaced by some imported and approved films.
In the 11th week of 2024 (March 11-17), the mainland box office rankings were released. Last week, the market took in a total of 541 million, a decrease of 34% from the 11th week. The top three of were " Weekly Exclusion" "Three Evils ", " Dune 2" and "I Lost You".
starring Ethan Ruan, "The Three Evils" won three consecutive championships and almost dominated the entire post-Spring Festival period. The current total box office has reached 520 million. No film has defeated it within three weeks of its release.
However, the film has been caught in a storm of plagiarism reports. Recently it was revealed that Qian Renhao has made new progress in suing "Three Evils" for plagiarism. Relevant agencies have temporarily seized some assets of Huang Jingfu's company, which is about RMB 6.28 million.
Qian Renhao expressed his request for director Huang Jingpu and producer Li Lie to publicly apologize. Once the infringement of intellectual property rights is established, compensation procedures will be initiated. Qian Renhao has a high probability of winning. At the same time, he also hopes that film and television practitioners will respect originality and put an end to Plagiarism.
In its second week of release in the mainland, the Hollywood blockbuster "Dune 2" once again grossed 118 million in box office, taking second place with a cumulative box office of 262 million. The performance is average. The film has a high viewing threshold, and the low box office is expected. middle.
director Denis Villeneuve attaches great importance to the Chinese market. He and his wife and other people came to the mainland to promote the film, and also had in-depth conversations with directors such as Chen Sicheng and Guo Fan.
Our fans enthusiastically customized the "Niu Wow" banner, and hilariously presented Chinese versions of spices and sorority celebrities - "Thirteen Fragrances" and "Lao Gan Ma".
As of press time, the global box office of "Dune 2" has exploded to 494 million U.S. dollars. The total box office is expected to be around 750 million U.S. dollars, surpassing "hothot" and temporarily becoming the global box office champion film in 2024. .
also saw the release of several new films last week, including Peng Yu's "The New 9th Grade" and Stephen Chow's "Sesame Official" and the Russian science fiction film "The Challenge", humanity's first real-life space film, failed to enter the top ten.
Starring Hui Yinghong and Liu Haocun, "Brilliant Her" was the only new film to be released on a large scale last week. It only received 52.52 million in the first three days of the weekend, losing to "I Lost You" in fourth place.
The Sino-US co-production " Kung Fu Panda 4" produced by Shanghai Oriental DreamWorks and Hollywood DreamWorks has grossed 81.35 million at the box office, with an attendance rate of over 15%. It is scheduled to be released in the mainland on March 22, and may be a bit of a hit. .
The Mandarin dubbing actors of this film have made major adjustments. In "Kung Fu Panda 4", Po's dubbing was changed from Huang Lei to Huang Bo. Yang Mi continued to dub the little fox "Xiao Zhen", and Jiang Xin played the role of the villain "Phantom Demon". After" dubbing.
Jackie Chan, Bai Baihe, Jay Chou, Xiao Yang, Wang Zhiwen, Zhang Guoli and other star cast in "Kung Fu Panda 3" have not yet been revealed whether they will continue to serve as voice actors.
"Mr. Red Carpet" directed by Ning Hao and starring Andy Lau barely made it into the list, ranking tenth, with a predicted box office of only 100 million.
As we all know, during the Spring Festival, this film was squeezed by the high-scheduled films of "Hot and Furious", "Flying Life 2", "Article 20" and "Bear Infested: Reverse Time and Space". On the ninth day of its release, , and "Let's Shake the Sun Together" were forced to withdraw from the Spring Festival schedule at the same time.
Later, "Let's Shake the Sun Together" was again scheduled to be released on March 30, while "Mr. Red Carpet" was re-released on March 15, but there is currently no sign of improvement at the box office.
Obviously, this film followed the path of last year's Deng Chao's "China Ping Pong: The Last Strike", running away first and then releasing it, but the audience still won't pay for it.
The box office on the first day of the re-release on March 15 was 2.45 million, followed by 2.15 million on Saturday the next day and 1.57 million on Sunday. The film schedule dropped from 11.6% to 5%. Including the revenue from the previous Spring Festival period, the total box office was 90.31 million.
There is no doubt that "Mr. Red Carpet" was a box office smash, and its journey to theaters is basically coming to an end.
2. Film review of "Mr. Red Carpet".
What caused the box office to be so dismal?
Now I’m going to talk to you about this video.
"Mr. Red Carpet" is very much a true portrayal of Andy Lau. His name in the movie is Liu Weichi, which is Andy Lau's "Liu", Tony Leung's "Wei", and Stephen Chow's "Chi".
The plot summary is as follows:
Vincent Lau is a Hong Kong superstar actor. He has been in the movie industry for 40 years and has always longed to win the Best Actor Award.
But reality always plays tricks on him, and he misses every time. Most recently, he lost to Brother Chen Long. The host
also asked him to accept the award on behalf of Chen Long and deliver an acceptance speech.
In life, his wife divorced him, and he felt that his life was a mess.
Director Lin Hao, played by Ning Hao, gave him an idea. If he wanted to win an award, he had to make a rural-themed film. This way, the probability of winning would be very high.
To this end, during filming, Liu Weichi and his agent went on field trips to the countryside and experienced it personally.
finally decided that he would refuse to use stand-ins and fake shots in his works.
A pig running around and a horse falling caused him to be at the center of public opinion, which triggered a series of ridiculous farces...
After reading this, Brother Fei concluded, "Red" There are two main factors for the failure of "Mr. Blanket" at the box office:
First, it has too many attributes as a literary film. The narrative of the
film is completely different from the non-linear narrative of "Crazy Stone ". It is an abstract narrative. To ordinary viewers, it is like a hammer here and there. The plot of
is purely literary, very broken, and has no explosive point at all. It has a feeling of being incompatible and nondescript, and the viewing experience is extremely bad. There is a scene in which Zhang Zixian beats an investor. The scene is very chaotic. You can't say it is bad even if you want to say it is bad. where.
There were three spectators at the show I watched. The two girls in front were both young. After about an hour, the two girls started talking and took out their mobile phones to play.
When a movie is made, it must first look good. It should not be a compromise for art without talking about commercial attributes. No, the box office is really a hit.
The second one is high-minded and low-key.
There is a lot of black humor in "Mr. Red Carpet", which is all irony. Ordinary viewers will not be able to get it. Only those who are engaged in film and television will resonate after watching it.
In this way, the high-profile and reticent audience is limited to relevant practitioners.
For example, Ning Hao mentioned Bong Joon-ho twice in the film, saying that Bong Joon-ho has no new films this year, so we can make a splash. Andy Lau also mentioned Leonardo DiCaprio and Tom Cruise twice, saying that all their movies are performed in person, without the need for stand-ins.
Also, there are a lot of blank spaces in the film that need to be interpreted, and you have to rely on the support of film critics to understand. For example, the pig ran around in an environment that did not belong to it, and finally fell to the bottom of the building. How many viewers understand Ning Hao?
When Andy Lau faces a beautiful woman, why doesn’t he take a dive?
Two hotel waiters made the same move. Who understands that scene?
Only by going deep into the heart of the story, understanding the heart of Andy Lau's character, and understanding Ning Hao's script can we feel a sudden realization. Otherwise, the public can only remain in a state of ignorance.
The above two points are the main reasons for the poor reputation and the key factors for the box office failure. Brother Phi gave "Mr. Red Carpet" three stars, 6.0 points.
3. Cost and box office split, Andy Lau and Ning Hao suffered huge losses.
"He is an idol star and still is today. He is also a powerful actor and a professional film investor." - This is Wang Jing's evaluation of Andy Lau.
"The investment decision of the Asia Rising Star Director Program is only recognition and support of Ning Hao's talent, not personal training." - This is what Andy Lau said at Fan Deng Chat Cafe.
When it comes to film investment, Andy Lau and Ning Hao both have unique visions, but this time "Mr. Red Carpet" failed. Moreover, as the director and star of this film, they suffered considerable losses.
learned that the production cost of the film was 261 million, broken down as follows:
Andy Lau's salary was 61 million;
Ning Hao's director's salary was 25 million;
other creative staff expenses were 20 million,
production expenses were 82 million;
post-production expenses Production cost is 13 million yuan;
production fee is 21 million yuan;
The above data comes from Huanxi Media announcement.
calculated based on the box office share of 36.99% of the film studio, the net income received by the investors was only 30.62 million, and it was finally sold to the streaming media platform for about 10 million. Subtract 30.62 million from 261 million, and then subtract 10 million.
predicts that "Mr. Red Carpet" will bring huge losses of 220 million to investors.
Andy Lau did not make a penny in this project, so it was a wasted effort. Ning Hao suffered a lot of losses, but the biggest loss was caused by Huanxi Media, the leading producer of the film.
There are more than a dozen production, distribution and production companies for this film, there are six main companies, are Huanxi Media, Bad Monkey Pictures, Rising Sun, Dream Maker Entertainment, Stupid Kid Pictures, and Bingyi Pictures.
Huanxi Media was co-founded by Dong Ping, Ning Hao, Xu Zheng and Xiang Shaokun in 2015. Ning Hao holds 12% of the shares; Bad Monkey Pictures is also Ning Hao's own company, accounting for 79.1%.
Ruri Fangsheng is the commissioned filming company; Stupid Kid Film and Television is the company of Ning Hao's friend Li Yaping; Song Dan, a shareholder of Bingyi Film and Television, is also a shareholder of Bad Monkey.
Dream Maker Entertainment is a joint venture between Andy Lau and Malaysian businessman Tan Yong Chin. Andy Lau is the major shareholder. This time he invested all of his 61 million remuneration into it, and the box office revenue was a drop in the bucket.
Judging from the book, Huanxi Media is the largest investor, Ning Hao’s personal investment accounts for nearly 50%, and Andy Lau invested about 23%. The film’s return on capital and box office cannot cover the publicity and distribution costs, so Andy Lau did not earn a penny. Hao suffered a huge loss.
However, Ning Hao doesn't care. Last summer, "All or Nothing" he supervised and invested in grossed 3.84 billion. This failure was treated as an experiment to return Andy Lau's favor back then.
In addition, the box office failure of "Mr. Red Carpet" is also closely related to Xu Zheng.
Previously, Huanxi Media's largest transaction was the sale of "囧Mom" directed by Xu Zheng to a streaming media platform during the pandemic. The production cost of this film was 230 million, and the net profit was 400 million. Xu Zheng's personal profit was 87 million .
This behavior was boycotted by the industry. 22 theaters jointly sued Huanxi Media and demanded that the movie "囧Mom" be stopped from premiering on the Internet.
To say that "囧Mom" breaks the basic rules of the industry is to trample and deliberately sabotage the current Chinese film industry and distribution mechanism, and will play a destructive leading role. If
does not stop, the films produced by Huanxi Media and Xu Zheng will be boycotted to a certain extent.
But this time, the main producer of "Mr. Red Carpet" is Huanxi Media. When it was released, the reason why theaters had been unable to schedule films was finally found.
This was caused by Xu Zheng’s backlash!
4. Write it at the end.
"Mr. Red Carpet" has become a box office failure, which is mainly related to the relatively niche movie and Xu Zheng's previous "囧Mom" which was boycotted by the industry.
Ning Hao is still very responsible. During the film's promotion stage, he said that this is an experimental comedy film. It would be better if it succeeds. If it doesn't succeed, it doesn't matter. Domestic genre films need to pioneer and innovate.
Finally, what I want to say is that it’s not that ordinary viewers don’t understand Ning Hao, it’s that Ning Hao made a movie that the public couldn’t accept. He failed to strike a balance between public interest and the taste of movie fans.
So "Mr. Red Carpet" was a hit at the box office.
To say that "囧Mom" breaks the basic rules of the industry is to trample and deliberately sabotage the current Chinese film industry and distribution mechanism, and will play a destructive leading role. If
does not stop, the films produced by Huanxi Media and Xu Zheng will be boycotted to a certain extent.
But this time, the main producer of "Mr. Red Carpet" is Huanxi Media. When it was released, the reason why theaters had been unable to schedule films was finally found.
This was caused by Xu Zheng’s backlash!
4. Write it at the end.
"Mr. Red Carpet" has become a box office failure, which is mainly related to the relatively niche movie and Xu Zheng's previous "囧Mom" which was boycotted by the industry.
Ning Hao is still very responsible. During the film's promotion stage, he said that this is an experimental comedy film. It would be better if it succeeds. If it doesn't succeed, it doesn't matter. Domestic genre films need to pioneer and innovate.
Finally, what I want to say is that it’s not that ordinary viewers don’t understand Ning Hao, it’s that Ning Hao made a movie that the public couldn’t accept. He failed to strike a balance between public interest and the taste of movie fans.
So "Mr. Red Carpet" was a hit at the box office.
