Today, Youku Humanities officially announced that it will hold a 12-year content conference for Youku Humanities at Aranya Jinshanling on March 20. At this press conference, large-screen ecological partners Tmall Magic Screen and Tmall Magic Box, official partners Wuliangye, and industry sponsors Longhe Tea and Wanwuxianghang jointly provided support for the event.
In 2012, Youku Humanities Channel was established. As the first online video platform focusing on humanities content on the entire network, Youku Humanities opens up a new track for humanities programs with professional market-forward thinking and takes the lead in content innovation. Word-of-mouth masterpieces such as "The Couple", "The Round Table", "One Thousand and One Nights", "Part", "Guan Fududu", "First Person Plural", "Clang Travels the World", "Don't Answer", etc. have appeared frequently, ranging from tourism, society, High-frequency output of humanistic content in reading, art, talk shows, women, dialogue, science fiction and other aspects.
Just like the theme of this press conference - Humanities Youth, the reason why Youku Humanities has been leading the humanities track for twelve years is a reflection of adhering to the original intention of the program and social responsibility. The innocent heart lies in returning to humanity and respecting creation. In the context of various types of programs on different topics, Youku Humanities is gradually working with like-minded audiences to connect with the spiritual world, to educate people and warm all living beings.
Two days of "Friends" warm gathering "Cha Humanities Youth" in high spirits
Youku Humanities 12-year content conference will be held on March 20 at the Aranya Jinshanling Valley Concert Hall, allowing cultural heritage to be integrated into the natural landscape, heaven and man The harmonious art of unity and the spring mountain travel experience with natural connotations make the 12th anniversary event prepared this time more deeply rooted in the hearts of the people and strive to become a colorful memory for the guests attending the event.
In this event, Youku Humanities will carefully prepare six major theme sessions. "Wen Dao" brings celebrity guests to review the past 12 years, conducts 2024 business presentations, and releases future strategies and new film lists; "Taste" involves going on a food and wine tasting journey with the food experience bureau of Liu Yiwei's "Daily Food"; " "Listen to History", listen to Mei Yi's explanation of history at the foot of the Great Wall of the Ming Dynasty. There are also "Music Appreciation", "Tao Ye" and "Outing" themes, respectively bringing diverse and rich activities such as poetry concerts, natural hiking in the valley, spring cultural tourism experiences, etc., which will awaken the public to return to nature and humanities immersively. Feel and appreciate the new charm of life through practice.
Youku Humanities has accumulated 12 years of experience, with frequent classics, solid reputation, and new chapters to start.
Adhere to the original intention of the content and return to the humanistic background. In an environment where video platforms compete for traffic, themes, and rhythm, Youku Humanities instead "takes retreat to advance" and deeply cultivates humanities content. Over the past 12 years, Youku Humanities has accumulated experience in production and production, bringing high-quality cultural programs to the public, allowing vertical audiences to have a certain degree of cultural depth and relationship stickiness with high-quality IP. Douban's high-scoring "Round Table" series hosted by Dou Wentao uses a round table to open idealistic dialogues. It has completed 6 seasons so far, and the seventh season is ready to go. The program "First Person Plural" hosted by Zhou Yijun received a high score of 9.2 on Douban, and sparked heated discussions with its unique female perspective on open topics. Different programs such as "Daily Life of Literature", which truly shows the writer's spiritual style, and "Hear What You Say", which delicately conveys the stories of the interviewees, have also gradually gained popularity. The brand slogan "Watch cultural figures on Youku" is expressed through the appearance of vivid cultural figures in the program, and is firmly implemented step by step.
This 12th anniversary event also allowed the public to get a glimpse of Youku Humanities’ new layout and new deployment. The soon-to-be-released “2024 Youku Humanities New Program List” is a concrete reflection, which also demonstrates that Youku Humanities “takes high-quality content as its foundation” The determination and perseverance of "the foundation" make the brand's development situation more stable, solid and long-term determination.
"To educate people and warm all living beings" is the concept that Youku Humanities adheres to, and it is the underlying spirit that has created many well-known works in the past 12 years. "Humanity lies in people" has always been the starting point of Youku's humanistic problem-solving.Today's young audiences have higher and better pursuits of humanities content. Producing high-quality humanities content that they like is the unshirkable mission of Youku Humanities, and excellent humanities masterpieces are becoming a new way for young people to learn traditional culture and cultivate humanistic sentiments. way.
We look forward to the successful holding of the Youku Humanities 12-year content conference on March 20. This conference will open a new channel for Youku Humanities to connect with society and the public, and open a new chapter in the humanities cause. We also look forward to Youku Humanities continuing its new journey on the new journey. The brilliance of innovation brings more surprises to humanistic audiences.
