The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has

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The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

pictures are generated by AI

text | Lei Technology leitech

In the first quarter of 2024, the technology industry will continue to be exciting. From ces in January, mwc in February, to awe 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Lei Technology has sent reporting teams to the scene to provide real-time coverage of the entire process.

Since last year, AI has become an unavoidable topic in all walks of life. Chatgpt, a subsidiary of openai, brings amazing continuous natural language dialogue capabilities, and the audio processing tool sovit turns ai voice into reality. The recently highly topical sora is bringing mankind into the era of general artificial intelligence (agi). The process was cut short again. Therefore, AI home appliances have also become the hottest topic at this AWE. In terms of products, the one that can best make us feel the charm of AI home appliances is "ai TV". The leading TV giants are exploring their own products and AI. The organic combination of technology has brought many cutting-edge scientific and technological achievements to awe 2024.

Hisense: Use "Xinxin" to reshape AI image quality

If we want to talk about the leading manufacturers that actively embrace AI, Hisense must be one of them.

As early as the warm-up period before the awe 2024 exhibition, Hisense TV released a message on Weibo: "What will happen to life when TV meets AI?", triggering many speculations in the industry.

At the exhibition on March 15, the answer to the mystery was officially revealed. The official debut of Hisense’s new TV product u8n pro represented that Hisense was the first to give its own answer to the industry.

(Source: Hisense)

In order to allow the product to better take advantage of AI, Hisense u8n pro is equipped with a Hisense AI sensing chip, and the image quality enhancement capability is also improved.

With the support of AI three-dimensional perception technology, Hisense u8n pro can intelligently analyze ambient light and film source content, adjust and optimize the picture color, contrast, clarity, details, etc. at any time, and cooperate with the display chip, backlight display control technology and anti-interference screen The whole link operates in an integrated manner to improve problems such as dim and flat images and color distortion, giving users a more realistic and detailed viewing experience. According to the official statement,

has fully entered the era of ai computing image quality and .

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Lei Technology)

Not only that, the leading AI computing power of this chip also makes Hisense u8n pro more "smart".

is different from the command-based services of existing TVs. Hisense can use its own leading AI computing power, massive data provided by ju cloud, and powerful algorithms provided by the Xinghai large model to enable AI TVs to understand and even understand more and more instructions. For example, AI technology can be used to proactively judge and predict user needs, bringing more proactive services. With the support of AI technology, Hisense u8n pro makes human-computer interaction simpler and more natural, and can even mobilize other home devices through the "Love Home" platform.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Hisense)

Hisense firmly believes that TV AI requires three major bases: computing power, algorithm and data to provide computing power support. Xinxin AI sensing chip, Hisense Xinghai large model and ju cloud cloud base are the ones that create the industry The first full-link, full-scenario TV AI architecture has a solid foundation. The accumulation of these technologies will eventually lead to a qualitative change in user experience.

should not only focus on image quality, but also improve user experience. also needs to be integrated with the scene to bring a more comprehensive AI experience. Hisense believes that only in this way can TV truly enter the AI ​​era, become an interactive window for the AI ​​era, and give TV new value in the AI ​​era.

tcl: Not to mention ai TV, but ai is everywhere

Maybe the hero has the same idea. In terms of the application of ai technology, tcl's ideas are actually similar to Hisense.

For example, the newly released tcl x11h uses a combination of tcl's self-developed tsr independent image quality chip and a self-developed full-knowledge large AI model. Based on the powerful AI computing power and deep computing model, through global information collection, The three steps of full-dimensional image analysis and panoramic image quality enhancement systematically process the image quality, thereby bringing about an image quality effect that is more suitable for human eyes.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

pictures are generated by AI

text | Lei Technology leitech

In the first quarter of 2024, the technology industry will continue to be exciting. From ces in January, mwc in February, to awe 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Lei Technology has sent reporting teams to the scene to provide real-time coverage of the entire process.

Since last year, AI has become an unavoidable topic in all walks of life. Chatgpt, a subsidiary of openai, brings amazing continuous natural language dialogue capabilities, and the audio processing tool sovit turns ai voice into reality. The recently highly topical sora is bringing mankind into the era of general artificial intelligence (agi). The process was cut short again. Therefore, AI home appliances have also become the hottest topic at this AWE. In terms of products, the one that can best make us feel the charm of AI home appliances is "ai TV". The leading TV giants are exploring their own products and AI. The organic combination of technology has brought many cutting-edge scientific and technological achievements to awe 2024.

Hisense: Use "Xinxin" to reshape AI image quality

If we want to talk about the leading manufacturers that actively embrace AI, Hisense must be one of them.

As early as the warm-up period before the awe 2024 exhibition, Hisense TV released a message on Weibo: "What will happen to life when TV meets AI?", triggering many speculations in the industry.

At the exhibition on March 15, the answer to the mystery was officially revealed. The official debut of Hisense’s new TV product u8n pro represented that Hisense was the first to give its own answer to the industry.

(Source: Hisense)

In order to allow the product to better take advantage of AI, Hisense u8n pro is equipped with a Hisense AI sensing chip, and the image quality enhancement capability is also improved.

With the support of AI three-dimensional perception technology, Hisense u8n pro can intelligently analyze ambient light and film source content, adjust and optimize the picture color, contrast, clarity, details, etc. at any time, and cooperate with the display chip, backlight display control technology and anti-interference screen The whole link operates in an integrated manner to improve problems such as dim and flat images and color distortion, giving users a more realistic and detailed viewing experience. According to the official statement,

has fully entered the era of ai computing image quality and .

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Lei Technology)

Not only that, the leading AI computing power of this chip also makes Hisense u8n pro more "smart".

is different from the command-based services of existing TVs. Hisense can use its own leading AI computing power, massive data provided by ju cloud, and powerful algorithms provided by the Xinghai large model to enable AI TVs to understand and even understand more and more instructions. For example, AI technology can be used to proactively judge and predict user needs, bringing more proactive services. With the support of AI technology, Hisense u8n pro makes human-computer interaction simpler and more natural, and can even mobilize other home devices through the "Love Home" platform.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Hisense)

Hisense firmly believes that TV AI requires three major bases: computing power, algorithm and data to provide computing power support. Xinxin AI sensing chip, Hisense Xinghai large model and ju cloud cloud base are the ones that create the industry The first full-link, full-scenario TV AI architecture has a solid foundation. The accumulation of these technologies will eventually lead to a qualitative change in user experience.

should not only focus on image quality, but also improve user experience. also needs to be integrated with the scene to bring a more comprehensive AI experience. Hisense believes that only in this way can TV truly enter the AI ​​era, become an interactive window for the AI ​​era, and give TV new value in the AI ​​era.

tcl: Not to mention ai TV, but ai is everywhere

Maybe the hero has the same idea. In terms of the application of ai technology, tcl's ideas are actually similar to Hisense.

For example, the newly released tcl x11h uses a combination of tcl's self-developed tsr independent image quality chip and a self-developed full-knowledge large AI model. Based on the powerful AI computing power and deep computing model, through global information collection, The three steps of full-dimensional image analysis and panoramic image quality enhancement systematically process the image quality, thereby bringing about an image quality effect that is more suitable for human eyes.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: tcl)

At the same time, with the support of AI computing power, x11h’s transient response and bidirectional 16bit technology have also been upgraded. More powerful algorithms are used to control more backlight partitions, making luminous imaging faster. , even if reaches 10,000-level backlight partitions, the display can still be clear and smear-free. The difference between

is that tcl currently adopts a minimalist solution for the system. The spiritual control desktop they currently promote mainly focuses on "minimalist" and "customizable" . Not only does it not have the common active To promote the information flow, users can even customize the desktop according to their needs, such as adding desktop components, creating self-made folders and placing different types of content, so that they can create a desktop that meets their own needs.

(Source: Lei Technology)

As for the system level, whether the active content push powered by AI is more useful, or the minimalist desktop design with full control by the user, perhaps only time can give us the answer.

Changhong: In addition to the "murals", there is also the Yunfan AI system

In this exhibition, Sichuan Changhong took "ai·life·home" as the exhibition theme and brought a series of smart home appliances applying artificial intelligence technology, including These include the newly released Changhong "Mural +" series of TVs and Changhong's self-developed Yunfan AI system.

(Picture source: "Chongqing Mountain City Night Scene" mural generated by Lei Technology's mural + TV)

In terms of hardware, Changhong's "Mural +" series TVs use ads pro's customized crystal color screen, supporting 178° full viewing angle and 360° matte For halo viewing, this miniLED display with extremely high uniformity can achieve quite good results when displaying artistic paintings, achieving an organic combination of smart life and natural art.

The core selling point of Changhong's "Mural+" is "ultra-thin", even as thin as the picture frame, only 18.9mm, leading the industry. It is not easy to make TVs ultra-thin. On the one hand, some display technologies themselves have more components and backlight systems that take up more space, making it difficult to make them thinner. On the other hand, ultra-thin TVs are "mounted against the wall" and have no space for heat dissipation. However, Whether it is the screen display or the calculation of the intelligent system, the TV dissipates heat. According to Changhong awe on-site staff, Changhong "Mural+" achieves "aircraft-grade heat dissipation" by using aviation materials and applying a unique heat dissipation process, allowing the corresponding heat to be efficiently dissipated in the extremely narrow gap behind the TV.

In addition, Changhong proposed an AI home appliance strategy at this year's AWE. TV, as its core category, also proactively deployed AI TV, and took the lead in implementing the application of the combination of generative AI and TV. The Yunfan AI platform integrated with Changhong's "Mural +" TV is an artificial intelligence system built on AIGC. It can create content and services according to user needs, allowing users to realize "AI painting", "AI education", A series of functions such as "AI Health", for example, the most representative one is the "Mural" created by AI.

(Source: Lei Technology)

Of course, these generative applications are only part of the Yunfan AI experience. With the blessing of Changhong Yunfan, the world's first smart home appliance AI platform based on large models, users can use interactive methods such as voice control to control smart devices at home through the TV. The TV is no longer just a viewing device. A smart and convenient home center is designed to realize the role conversion of from home appliances to for family members.

In addition to new products such as the AI-powered "Mural+" TV, Changhong also launched "the world's first Starlight TV" in deep cooperation with HiSilicon at this exhibition. This TV product using StarLight technology has many leading advantages such as low latency, anti-interference, and high reliability. It can be quickly paired with various peripheral accessories through StarLight technology, and can also achieve low-latency and seamless viewing through Huawei mobile phones. Cast screen.

Xiao Lei himself is indeed very excited about the rapid popularity of StarLight technology. The release of this product not only means the in-depth cooperation between Changhong and HiSilicon Honghu Media Solutions, but also injects new development vitality into the future development of Starlight Ecology and the TV industry. hopes that as the potential of technology continues to be explored, we We can also see more peripheral accessories based on StarLight technology emerging.

Samsung: ai for all, ai TV will not fall behind

As the first manufacturer to put forward the slogan "ai for all" this year, the ai function is naturally an essential feature on the Samsung booth. From this year’s new flagship mobile phone Galaxy S24 series to Bespoke’s new colorful platinum refrigerators, every product highlights the core argument of “AI-driven experience upgrade”.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

Source: Photographed by Lei Technology, Samsung awe booth

Take the new generation ai chip nq8 ai gen3 installed on Samsung TVs as an example. This chip can use artificial intelligence to optimize the details in the original image, and can also use deep learning The analysis model restores the true textures in the image, upgrading common low-resolution content to nearly 8k ultra-high definition.

(Source: Lei Technology)

does not stop there. Using the powerful data processing capabilities of AI, the new Samsung neo qled 8k qn900d can intelligently identify moving objects in the picture, and accurately analyzes and optimizes their movement trajectories, and performs optimization on the picture. Frame-inserted can produce smoother sports events and action movies even with low frame rate sources.

In addition to pictures, Samsung also applies AI technology to audio. It uses AI algorithms to intelligently sense the acoustic characteristics of the surrounding environment and restore everyone's viewing environment, just like hiring a personal tuner for you. adjusts the audio output in real time to ensure that users can get the best results in any environment. Clear, balanced and immersive sound experience .

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Lei Technology)

Samsung’s AI solution can not only give full play to the hardware capabilities of the product itself, but also overcome objective factors such as “less high-definition resources” and “poor acoustic environment” to a certain extent. Influence. The powerful neural network of combined with the application of AI deep learning algorithm will continue to enable TV chips to continue to learn and evolve themselves in the future until a new era of AI audio-visual is opened. The shock wave of

ai is coming. Are the TV giants ready?

Looking at the awe 2024 exhibition, it is not difficult to see that the trend of AI hardware has finally reached the TV industry.

Even Skyworth, which did not deliberately mention the AI ​​function at the exhibition, also added an AI assistant function supported by a large language model to its flagship mural TV.

(Source: Lei Technology)

Of course, this is not a surprising thing. According to the latest "Global TV Brand Market Shipment Quarterly Tracking" data released by Luotu Technology, for the whole of 2023, global brand TV market shipments reached 201 million units, a year-on-year decrease of 1.6% in 2022, the highest in the past decade. new low.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Luotu Technology)

When the industry has too many memory products and the overall hardware configuration tends to be unified, only by starting from the user experience and establishing AI capabilities as the main selling point of its latest generation products can buyers feel "Excellent value for money", and this is also the most ideal breakthrough in the industry.

Here comes the question, how should we define AI TV?

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Lei Technology)

From the observations of the Lei Technology AWE reporting team at the TV booths of leading giants such as Hisense, TCL, Changhong, Skyworth and Samsung, the core elements of current AI TV can be summarized as the following three Points:

1, ai image quality. uses the AI ​​chip to optimize and restore the images of traditional low-definition resources, or to correct the color and contrast of the images in real time, enhancing the TV's most fundamental image quality and audio capabilities, and bringing users a better audio-visual experience. ;

2, ai interaction. is connected to the large self-developed language model, making human-computer interaction smoother and allowing TV to better understand people's needs. Through a simple instruction, or even a relatively vague semantic instruction, the user can let the TV actively implement a series of subsequent complex operations;

3, ai interconnection. By combining with AI technology, the TV becomes a true senseless intelligent center for the whole house. In theory, it can not only better understand user needs and automatically create home scenes, but also serve as an intelligent center to control and coordinate dozens or hundreds of devices. Smart devices allow consumers to live a truly smart life.

4, ai creation. is based on large-model technology's text-based pictures and text-based capabilities to implement some AI generation applications, such as the creation of pictorials for Changhong Mural TV, and in the future, intelligent video synthesis for family photo albums, etc.

(Source: Lei Technology)

In 2024, AI TV has just been launched. What it will grow into needs to be defined by the industry. Currently, it is faced with immature large model technology, low computing power of end-side chips, and insufficient AI application ecology. problem. The only thing that is certain now is that whether TV giants make AI TV or not, they will not ignore the innovation opportunities brought by large AI models. For TV, an ancient product, the integration with AI big models should return to user experience and value creation. AI should not be used for the sake of AI, looking for nails with a hammer.

Lei Technology believes that the application scenarios we can see now are only a small part of the large AI models after they are implemented on TVs, and this category will explode with greater power in the future.

Yes, the future of the television industry stands with AI. Around 2013, smart TVs equipped with the Android system and allowing content to break through traditional TV stations completely restructured the TV market order. Non-smart TVs and TV boxes as transitional products have all been eliminated. Ten years later, AI TV will once again change the landscape of the TV industry. The shock wave of

ai is coming. Are the TV giants ready?

Samsung: ai for all, ai TV will not fall behind

As the first manufacturer to put forward the slogan "ai for all" this year, the ai function is naturally an essential feature on the Samsung booth. From this year’s new flagship mobile phone Galaxy S24 series to Bespoke’s new colorful platinum refrigerators, every product highlights the core argument of “AI-driven experience upgrade”.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

Source: Photographed by Lei Technology, Samsung awe booth

Take the new generation ai chip nq8 ai gen3 installed on Samsung TVs as an example. This chip can use artificial intelligence to optimize the details in the original image, and can also use deep learning The analysis model restores the true textures in the image, upgrading common low-resolution content to nearly 8k ultra-high definition.

(Source: Lei Technology)

does not stop there. Using the powerful data processing capabilities of AI, the new Samsung neo qled 8k qn900d can intelligently identify moving objects in the picture, and accurately analyzes and optimizes their movement trajectories, and performs optimization on the picture. Frame-inserted can produce smoother sports events and action movies even with low frame rate sources.

In addition to pictures, Samsung also applies AI technology to audio. It uses AI algorithms to intelligently sense the acoustic characteristics of the surrounding environment and restore everyone's viewing environment, just like hiring a personal tuner for you. adjusts the audio output in real time to ensure that users can get the best results in any environment. Clear, balanced and immersive sound experience .

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Lei Technology)

Samsung’s AI solution can not only give full play to the hardware capabilities of the product itself, but also overcome objective factors such as “less high-definition resources” and “poor acoustic environment” to a certain extent. Influence. The powerful neural network of combined with the application of AI deep learning algorithm will continue to enable TV chips to continue to learn and evolve themselves in the future until a new era of AI audio-visual is opened. The shock wave of

ai is coming. Are the TV giants ready?

Looking at the awe 2024 exhibition, it is not difficult to see that the trend of AI hardware has finally reached the TV industry.

Even Skyworth, which did not deliberately mention the AI ​​function at the exhibition, also added an AI assistant function supported by a large language model to its flagship mural TV.

(Source: Lei Technology)

Of course, this is not a surprising thing. According to the latest "Global TV Brand Market Shipment Quarterly Tracking" data released by Luotu Technology, for the whole of 2023, global brand TV market shipments reached 201 million units, a year-on-year decrease of 1.6% in 2022, the highest in the past decade. new low.

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Luotu Technology)

When the industry has too many memory products and the overall hardware configuration tends to be unified, only by starting from the user experience and establishing AI capabilities as the main selling point of its latest generation products can buyers feel "Excellent value for money", and this is also the most ideal breakthrough in the industry.

Here comes the question, how should we define AI TV?

The picture is an AI-generated text | Leitech In the first quarter of 2024, the technology industry will continue to be exciting. From CES in January, MWC in February, to AWE 2024 (China Home Appliances and Consumer Electronics Expo), which is currently in full swing, Raytech has - Lujuba

(Source: Lei Technology)

From the observations of the Lei Technology AWE reporting team at the TV booths of leading giants such as Hisense, TCL, Changhong, Skyworth and Samsung, the core elements of current AI TV can be summarized as the following three Points:

1, ai image quality. uses the AI ​​chip to optimize and restore the images of traditional low-definition resources, or to correct the color and contrast of the images in real time, enhancing the TV's most fundamental image quality and audio capabilities, and bringing users a better audio-visual experience. ;

2, ai interaction. is connected to the large self-developed language model, making human-computer interaction smoother and allowing TV to better understand people's needs. Through a simple instruction, or even a relatively vague semantic instruction, the user can let the TV actively implement a series of subsequent complex operations;

3, ai interconnection. By combining with AI technology, the TV becomes a true senseless intelligent center for the whole house. In theory, it can not only better understand user needs and automatically create home scenes, but also serve as an intelligent center to control and coordinate dozens or hundreds of devices. Smart devices allow consumers to live a truly smart life.

4, ai creation. is based on large-model technology's text-based pictures and text-based capabilities to implement some AI generation applications, such as the creation of pictorials for Changhong Mural TV, and in the future, intelligent video synthesis for family photo albums, etc.

(Source: Lei Technology)

In 2024, AI TV has just been launched. What it will grow into needs to be defined by the industry. Currently, it is faced with immature large model technology, low computing power of end-side chips, and insufficient AI application ecology. problem. The only thing that is certain now is that whether TV giants make AI TV or not, they will not ignore the innovation opportunities brought by large AI models. For TV, an ancient product, the integration with AI big models should return to user experience and value creation. AI should not be used for the sake of AI, looking for nails with a hammer.

Lei Technology believes that the application scenarios we can see now are only a small part of the large AI models after they are implemented on TVs, and this category will explode with greater power in the future.

Yes, the future of the television industry stands with AI. Around 2013, smart TVs equipped with the Android system and allowing content to break through traditional TV stations completely restructured the TV market order. Non-smart TVs and TV boxes as transitional products have all been eliminated. Ten years later, AI TV will once again change the landscape of the TV industry. The shock wave of

ai is coming. Are the TV giants ready?

Tags: entertainment