2024 At the CCTV 315 party, many well-known dating platforms such as Zhenai.com, Baihe.com, and Jiayuan were named. The undercover reporter passed interviews with many dating companies such as Zhenai.com, Century Jiayuan, and Love Class, and became a "marriage matchmaker." "It was found that after these platforms attract consumers with high-quality heterosexual resources, zero-threshold attractive advertisements, and conclusive success stories, they then use special tricks to harvest fee-payers.
Picture source: CCTV Finance
"Throwing bait" and fabricating "virtual people" to attract consumers
Using anxiety and pain points to induce consumption
In professional training, the lecturer emphasized that the first step is to "throw bait" and fabricate "virtual people" that suit customers' wishes. ; Then "screen whether the customer has money" through the customer's consumption habits, deposits and other information; then "block the customer's other possibilities" and let the customer regard the marriage and love platform as their only hope, using age anxiety, fertility anxiety, and post-divorce Pain points such as children's feelings induce consumers to purchase membership services that often cost tens of thousands of yuan.
Picture source: CCTV Finance
During the experience, the "matchmakers" of these dating platforms all promised that the company is a serious dating platform and will filter out dishonest members and members with serious diseases to ensure the safety of customers in marriage. , however the reality is not so rigorous. Jiayuan’s training instructor said, “We can’t verify the things you said about his hidden illnesses.” A training instructor from Zhenai.com said, "Why do you have to judge? If he says he is not married, he is not married."
The companies involved have all been interviewed by the government.
Zhenai.com has deleted it. Previously, Weibo
Century Jiayuan issued an apology statement.
Qichacha shows that both Century Jiayuan and Baihe.com are brand products of subsidiaries of Baihe Jiayuan Network Group Co., Ltd. Zhenai The network affiliated company is Shenzhen Zhenaiwang Information Technology Co., Ltd. Among them, Zhenai.com was interviewed by the government due to problems including but not limited to unclear refund rules, unfulfilled publicity promises, and ineffective membership information review.
Baihe Jiayuan Network Group Co., Ltd. has more than 500 related legal proceedings, of which more than 56% are service contract disputes; it has been interviewed 4 times by the government for inducing consumer behavior, and has been interviewed by the Market Supervision and Administration Bureau for infringement of consumer rights. An administrative penalty of 320,000 yuan was imposed.
In addition, a reporter from Nandu Wancaishe discovered that Zhenai.com also posted a Weibo post on the afternoon of March 15th that "Zhenai.com was recommended by Shanxi Market Herald on March 15, 2024 as a famous brand." However, it is currently through Weibo Searches for Zhenai.com’s Weibo account cannot be found, and the Weibo account has also been deleted.
Zhenai.com posted a Weibo post on the afternoon of 315
Jiayuan’s official Weibo issued an apology statement after being named, saying that in response to the relevant issues exposed at the 315 party, Jiayuan has immediately set up a special investigation team to fully intervene in the relevant investigations. Work. The stores involved in the report have been asked to suspend all business activities and fully accept investigations by government law enforcement agencies and the company. At the same time, emergency verification procedures have been launched to comprehensively investigate related loopholes and problems that have arisen in the business. The investigation and processing results will be released through official channels after the investigation is completed.
The person in charge of the Guangdong Provincial Wedding Industry Association:
Exposure problems are common in the entire marriage and love platform industry
Platform behavior seriously infringes on consumer rights
In response to this matter, the person in charge of the Guangdong Provincial Wedding Industry Association expressed shock and concern, and said that this kind of phenomenon This is not just an individual case, but a common problem in the entire dating platform industry. "These platforms often take advantage of consumers' anxiety to obtain benefits through false propaganda, inducing consumption and other means, which seriously infringes on the rights and interests of consumers."
The person in charge told Nandu·Wan Financial News reporter that consumers are faced with this kind of situation. When the situation arises, you should first remain vigilant and choose the marriage and love platform carefully. You can evaluate the reliability of the platform by checking its qualifications, reputation, user reviews and other information. At the same time, don’t believe the exaggerated propaganda and promises of the platform, and look at the role and effect of the marriage and love platform rationally.
Secondly, consumers should carefully read the platform’s user agreement and privacy policy to understand their rights and obligations. When registering and using the platform, pay attention to protecting personal privacy and information security and avoid leaking sensitive personal information.
In addition, consumers can also avoid being deceived by dating platforms through various ways. For example, you can expand your social circle through social media, friend introductions, etc. to increase your chances of meeting the opposite sex; you can also participate in offline dating activities to get to know each other face to face and reduce the risk of being misled by false information.
"In short, consumers should maintain a rational, prudent and vigilant attitude when facing dating platforms, choose reliable platforms, and protect their rights and privacy. At the same time, we also hope that relevant departments can strengthen supervision and standardize the behavior of dating platforms , to provide consumers with safer and more reliable services."
Written by: Qiu Kangzheng, reporter of Nandu Bay Financial News
