Text | mia
In Chinese wine culture, the story of drinking wine is extremely vivid. It is said that Sima Yan felt something in his heart during the ceremony of establishing the Western Jin Dynasty and recommended the wine to the Ancestral Temple, thus opening up a thousand-year historical relationship between him and the emperors.
More than a thousand years later, a mysterious time-space intersection ceremony was launched. Sima Yan traveled through time with a wine glass in hand. Where was he going and what was he here? A game of searching for wine through time and space was about to begin...
This is the first chapter. During the 110th National Food and Drinks Fair, 009 carefully planned large-scale on-site events for new products that were about to be launched. 009 moved the most popular social game "Script Killing" to the Spring Candy scene, inviting 120 wine industry experts, industry elites and media reporters to participate in the interaction. A dialogue between history and reality, to interpret the wine culture. clear and direct.
The popularity is superimposed, 009 is going to be popular this time!
In today's environment, more and more people are beginning to "defect" from the traditional work and lifestyle, and are eager for more interesting and creative things. What 009's team is good at is playing games The cutting-edge innovation of wine culture.
This is not the first time that 009 has been out of the industry. Not long after the beginning of this year, "Jiuniang Tavern" invested and filmed by 009 was officially launched on the Douyin platform. It was indexed by the lost wine secrets and used in the form of a unit short play. , unfolding the treasure hunt story of "Wine Secrets". Currently, 20 episodes have been updated and have accumulated 20.431 million views.
As far as the industry is concerned, "Jiuniang Tavern" is the first ancient-style short drama invested and filmed by a liquor brand in China. It provides a new perspective for the marketing of the liquor industry, transplants the brand story into the virtual world, and brings the audience from the virtual world. Pulled out of the world and becoming real consumers, 009 has acquired another wave of target users.
The large-scale immersive interactive time-travel drama that is about to debut at Spring Tang is another interpretation of 009's keen insight into popular things. Through role-playing and plot advancement, participants become "wine culture explorers" and solve riddles, answer questions, and fight. Earn wine rewards through various play methods such as egg tasting and blind tasting duel, and explore the origin of wine culture with Emperor Wu of Jin Dynasty, Sima Yan.
Starting from the middle stage of the wine industry, 009 is subverting the old manufacturer model at every step of its layout. The path beyond the traditional brand framework has gradually become clear, and the brand value proposition of the identity of "the inheritor of Hunan wine" has been subtly embedded in the cultural narrative. ,009’s long-term goal of reviving the past glory of Linjiu is about to emerge.
On March 16th, celebrities will gather at 009. This will be an extraordinary product launch and a feast of wine culture, providing a wonderful journey for drinking lovers and wine culture lovers. The heat is superimposed! 009 is about to ignite a prairie fire!
Let’s go on the adventure of 009 together
Reappear the glory of wine
If the brand has character, 009 is an adventurer who challenges the norm. Since its birth, 009 has been actively breaking the boundaries of traditional alcoholic drinks, and its eclectic spirit runs through the entire brand development process. Among the many new products that have emerged in the industry in the past year, 009 has taken a new approach, creating a value proposition of "medium alcohol" and injecting new inspiration and quality into the wine industry.
Through exquisite brewing techniques and innovative production models, 009 continues to pursue excellence and breakthroughs based on the original flavor characteristics and quality standards of Linjiu. Committed to bringing Linjiu into the lives of modern consumers and allowing more people to love and enjoy the traditional culture of Linjiu, 009 has captured the audience's attention all the way and strengthened the label of "dare to be the first" time and time again in the industry.
From planning to actual operation, judging from the current layout of 009, the subversion it brings to the beverage industry will be more than just "degrees". In line with the brand tone of "new knowledge and cutting-edge", this series of strategies not only highlights the innovative spirit of the brand, but also brings medium-strength wine products suitable for the tastes of "new drinking people" and a new interpretation of Chinese wine culture to consumers By.
Through a series of innovative measures, 009 has established a brand image in the industry that leads the trend and challenges tradition. This also makes the entire industry look forward to what new gameplay 009 will bring. The upcoming large-scale immersive interactive time-travel drama will bring a fascinating, mystery and suspense feast to Chengdu in March.
Backend private message [Thousands of years of travel, just like this] + [name] + [contact information], you can sign up to participate in the 009 immersive interactive time-travel drama. You will embark on an adventure in a new virtual world, gain unique experiences such as talking to Sima Yan, tasting 009, revealing the secrets of wine, and unlock the unique story of 009!
