The 2019 winter love movie "About Winter", starred by Ma Sichun and Huo Jianhua, directed by Wang Weiming and written by the well-known writer Rao Xueman, has been screened on 11.8. The film is adapted from the novel of the same name by Rao Xueman. It tells the story of two generations of heroine An Ran and a girl who grew up in Los Angeles. The cry of Ma Sichun appeared in the film many times, which aroused strong audience interest in the movie.
Actually, this is not the first time that Rao Xueman has adapted her own novel. The movie "Left Ear" directed by Su Youpeng is a very successful IP adaptation of Rao Xueman. Rao Xueman has written more than 50 youth literary novels. At the same time, she is also a A senior publisher. She once said in the process of adapting "Left Ear", "Su Youpeng did a very good job in respecting the original work. He has strict requirements on the script. Sometimes in order to polish a line, the two of us often have to spend money. It took more than ten hours.”
From this point of view, IP adaptation is really not an easy task, and it is even more difficult to create a popular product. In the cold winter of film and television, major film and television companies may no longer take the initiative to attack IP adaptations to reduce their own investment odds. However, as the boss of Xuemanshe, Rao Xueman does not think so, "As long as there are works with heart, there must be Its own market and audience, gold will always shine, you don’t need to cater to the market, you just need to create your own market, and let the market discover the brilliance of the works.
is a new film and television investment company-Tuoying Culture As the writer Rao Xueman said, insisting on "content is king", it is a young but professional comprehensive film and television agency that integrates film and TV series planning, production and distribution, post-production, and entertainment marketing. At the same time, it spares no effort. Has launched a lot of high-quality film and television works, and has also participated in investing in a lot of word-of-mouth blockbusters, such as the Hollywood co-production "Furious Sandstorm" starring Jackie Chan and John Cena, Tony Leung and Duan Yihong's crime action film "Fox Hunting", Shu Qi Zhou Yiwei as a male and female The protagonist’s urban love movie "The Sniper Lover", etc., these boutique projects also coincide with Tuoying's mission of "creating film and television boutiques and pursuing audiovisual feasts". Currently Tuoying Pictures is still preparing for "Unexpected Recovery". "Where to Meet You" and other film and television dramas, the incubation of different types of works is also out of the market’s forward-looking and outstanding business audacity. I believe that hard-core main creative content, unconventional stories, and sophisticated productions will also Let this new film and television company show off its own brilliance.
