Chao News Client Correspondent Yu Ru
Recently, Wuyou Media, the industry's leading Internet brokerage company, officially released its 2023 social responsibility report, reviewing 2023 in four major chapters: "Dream Building, Symbiosis, Perseverance, and Links". The
report pointed out that with the boom of new business formats, Wuyou Media will continue to develop emerging businesses such as short dramas, knowledge services, celebrity e-commerce, and cultural tourism while deepening its existing businesses such as live broadcasts, short videos, and e-commerce in 2023. , the strategic layout has also expanded from Douyin to video accounts, Xiaohongshu and other platforms, achieving multiple breakthroughs and comprehensive achievements.
is based on the pyramid incubation system of 100,000+ anchor experts. Wuyou Media will continue to expand the high-quality talent pool in 2023 and successively sign star artists such as Wu Kequn, Ming Dao, Zhang Jizhong and his wife. At the beginning of the year, Zhang Dada’s phenomenal explosion was ushered in. At the end of the year, "Er "Bin" became popular, and Bingcheng Zuoge became popular and became the focus of the entire network. Actors, singers, teachers, sports celebrities and other new energies continue to pour into the Wuyou family.
In 2023, Wuyou Media held the unprecedented Wuyou Night 2023 on the bank of the Qiantang River. It was the first time for an MCN organization to have a grand ceremony and achieve network linkage on Douyin and first-line satellite TV. In addition, it also created a new charity single "Carefree Running", joining hands with the worry-free stars to present the Hangzhou Asian Games and cheer for Chinese athletes.
In the past year, Wuyou Media has actively assumed social responsibilities, fulfilled its responsibilities as a private enterprise, and led anchors and experts to use practical actions to help those in need through charity live broadcasts, short video content creation, and offline charity initiatives. We will exert worry-free power in areas such as education, student aid, and rural revitalization.
As a "chain master" enterprise settled in Xiaoshan, taking root in Hangzhou, and radiating across the country, Wuyou Media links talents, platforms and brands to expand employment, promote consumption, gather industries, and create a new benchmark for industrial-city integration and lively consumption. The "Worry-free City" integrates new business cards and fashionable new landmarks, and will continue to help Hangzhou become the first city for live broadcasts, the first city for consumption, and the first city for brands.
Rendering of the headquarters building under construction
Building Dreams
The first chapter of the report takes experts such as Brother Bingcheng, Duduo, Maomao, Auntie Cleaning, and Uncle Jiangnan as examples to vividly explain that in the new media era, ordinary people can also do extraordinary things. things to meet your own highlight moments. Star artists represented by Zhang Dada, Wu Kequn, Ming Dao, Wang Xiaowei, etc. have also transformed through new media and opened up a new world on a new stage.
Bingcheng Left Brother
In 2023, Wuyou Media will enter colleges and universities, establish a strategic cooperative relationship with Zhejiang University of Communication, and share in-depth knowledge of the new media industry in the Peking University New Media Lecture Hall; at the same time, it will enter the countryside, cultivate new farmers, and create a path from The road to cultivating new media talents from universities to rural areas.
Symbiosis
The second chapter of the report explains the concept of "symbiosis" by exploring the beauty of Hangzhou and telling the story of Zhejiang; traveling around the beautiful China and appreciating the scenery of the motherland; empowering "shared wealth on the cloud" to help rural revitalization. The
report shows that the symbiosis between Wuyou Media and the city of Hangzhou is reflected in all aspects: 37 Wuyou stars performed "Carefree Running", describing the beauty of Hangzhou with their songs as a tribute to the Hangzhou Asian Games; The anchors checked in Hangzhou's characteristic landmarks and called on netizens to explore the beautiful culture of Hangzhou together; Wuyou anchors performed on stage at the opening ceremony of the 2023 West Lake International Expo, showing the world the beauty and heritage of Hangzhou; Wuyou Media launched integrated markets and shows The "Worry-free Year of the Dragon" event that integrates both the venue and the check-in venue welcomes the New Year with tens of thousands of people in Hangzhou...
In addition, Liu Genghong City Check-in Sports Carnival, Zhang Da citywalk series, Wu Kequn's "Special Forces" "style music festival tour, leading countless netizens to see the beautiful scenery across the country.
Liu Genghong Yunnan Dianchi Outdoor Gymnastics
Wuyou Media continues to lead the e-commerce promotion nodes such as 618, Double 11, and New Year's Day, actively combining online + offline multiple scenarios to create a hot e-commerce promotion atmosphere in the city, and continues to Drive online consumption boom.
In 2023, Wuyou Media will enter the countryside, pair up with Xianghu, Yinong, Nanyang, and Guali in Xiaoshan, and reach strategic goals with Jiande, Chun'an (Qiandao Lake, Daxiajiang), Lin'an (Bainiu Village) and other places Cooperation; organized the first event in Hangzhou for agricultural products to enter the mcn organization (live broadcast e-commerce agricultural product production and marketing matchmaking meeting); five of its experts were awarded the first batch of "Rural Live Broadcast Promotion Ambassadors" by the Hangzhou Municipal Agriculture and Rural Affairs Bureau (Municipal Rural Revitalization Bureau)... …In addition, Wuyou Media was invited by the Zhejiang Provincial Xinjiang Aid Headquarters and the Hangzhou Xinjiang Aid Headquarters to visit Aksu, Xinjiang, to help create a new business card for cultural tourism and Xinjiang aid.
Experts from Wuyou Media were appointed as promotion ambassadors for the "Double Pearl" program
Stick to
The third chapter of the report uses the three major directions of "leading people, warming people, and infecting people" to demonstrate Wuyou Media's warm and sensitive organizational construction , and deeply interpret the concept of "persistence" with standards of self-discipline, enthusiasm for public welfare, and promotion of traditional culture.
Wuyou Media integrates positive values throughout the "selection, employment, education and retention" of anchors and talents, deeply promotes the "Anchor's First Lesson", and plays the role of "leading people"; in talent settlement, children's education, medical treatment "Warming people" in terms of medical treatment, employee cultural activities, etc.; through diversified high-quality content, using new media language to deliver positive energy that "infects people".
Daxia Guo, who is known as the "Bruce Lee" in the short video era, young dancers Song Yifan, Xiao Yuexiang, national dance Wang Yunran, Li Jie, Kunqu opera anchor Hello Pei Chen, "post-90s" bulk magic reformer Wang Haoge, born in Worry-free anchors such as the "60s boy" Su Ye in the 1960s and Zhu Hong, a well-known sociologist, provide vivid examples of promoting China's excellent traditional culture and delivering positive energy with high-quality content.
Guo Daxia
In addition, Wuyou Media has also developed a series of high-quality short drama contents such as "Painting Red" and "Her for Reference Only", using the "film and television + mcn" integration model to create IP-based "series" in the field of short dramas. .
On July 8, 2023, the Hangzhou Municipal Party Committee held the "Hangzhou Forum" report meeting. Lei Binyi, founder and CEO of Wuyou Media, gave a speech on "Renewing e-commerce and moving forward with digital technology - mcn's new business format helps the digital economy" shared a report on the theme, and stated that Wuyou Media will help Hangzhou become the first city for live broadcasting, the first city for consumption, and the first city for brands. The
report shows that in terms of promoting the construction of the live broadcast e-commerce industry and strengthening the standardization of self-disciplined operations, Wuyou Media actively responded to industry initiatives and participated in the formulation and drafting of a number of industry standards.
At the same time, Wuyou Media led its anchors to actively participate in public welfare, and immediately showed Wuyou's love in the face of disasters, and continued to deepen the "Yixing Wuyou" charity brand to effectively exert the influence of the anchors. In the fields of helping those in need, education, and rural revitalization.
link
The fourth chapter of the report shows the leading role of Wuyou Media in attracting talents, gathering industries, and empowering brands from the perspective of a "chain owner" enterprise.
's worry-free headquarters located in Xiaoshan Information Port, Hangzhou, has become a new landmark for Internet celebrities to check in and plant grass. It has attracted nearly 4,000+ young people and elite talents to take root in Hangzhou, transforming, developing and finding jobs on the spot. consumption. In addition, it has also led more than 10 industry leading institutions and new consumer brands, including Xiaocancan, Xiamen Hougu Group, and Changsha Wenheyou, to move their e-commerce headquarters, marketing headquarters, or corporate headquarters to Hangzhou one after another.
In 2023, Wuyou Media will link up with Chaotou IP and the Talent Matrix to use live short videos to help domestic brands such as Cabin, Geely Automobile, Xiangpiaopiao, Haier and Pechoin achieve new growth.
At the same time, headwear anchors represented by Little Bear have helped the growth of a large number of Chinese original designer brands, and more and more original designer brands have used Little Bear’s live broadcast room as the starting point for new products.
At the end of the report, a collection of honors received by Wuyou Media in 2023 was reviewed: it was rated as a leading enterprise in digital cultural gradient cultivation in Zhejiang Province, a leading enterprise in the service industry in Zhejiang Province, a quasi-unicorn enterprise in Hangzhou in 2023, and a Hangzhou digital enterprise. Titles include Top 100 Economic Enterprises, Enterprises with Outstanding Contributions in Xiaoshan District in 2023, and Top 100 Enterprises in the Service Industry, covering 14+ honors at the national, provincial, and municipal levels.
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