On March 6, Zong Fuli, general manager of Wahaha Group, attended the annual meeting of the China Beverage Industry Association in Shanghai and gave a speech. This was her first public appearance after her father Zong Qinghou died of illness on February 25.
It is reported that Zong Fuli is the vice chairman of the China Beverage Industry Association. At the meeting, Zong Fuli expressed her gratitude to all walks of life for their recent attention to Wahaha. She also saw many netizens leaving messages under Wahaha’s various platform accounts. In addition, she delivered a speech titled "Keeping the chords of the times, practicing new quality production, and jointly building a new picture of the industry", saying that she is not only a "veteran" who has been in the industry for 20 years, but also a person who has taken over the baton of corporate management. The "new general".
According to Hangzhou Daily, in her speech, Zong Fuli mentioned that the beverage industry has ushered in an era of universal health. Consumption orientation is slowly being restructured. From the initial satisfaction of dietary needs to the current pursuit of health value, people attach higher value to drinks. New consumption hot spots such as sugar-free, low-sugar, functional, and plant-based have emerged. Empowering the industry to be "healthy" with technological innovation and bioengineering technology has become the only way to meet consumer needs.
More than 30 years ago, Wahaha's first product "Wahaha Nutrient Solution" was launched. As one of the first beverage companies to enter the "big health" track, Wahaha responded to the "Healthy China" strategy and shifted from focusing on product safety to paying equal attention to safety and health, and has cultivated health "internal skills" in multiple fields.
"At present, we must base ourselves on the domestic market, tap into consumers' ever-escalating health and delicious needs, find breakthrough points from traditional Chinese resources, and develop high-quality products." Zong Fuli said that she hopes that the beverage industry can carry the diversity of Chinese culture In this way of expression, consumers can see the rich "inheritance" of Chinese food culture from Wahaha's products.
Zong Fuli also expressed her own opinions on the recent hot word "new quality productivity". In Zong Fuli’s view, “new quality productivity” also emphasizes the timely application of scientific and technological innovation results to specific industries and industrial chains, transforming and upgrading traditional industries, and promoting the deep integration of the digital economy and the real economy; in addition, new quality productivity itself is To achieve green productivity, we must strengthen green manufacturing.
Although Wahaha is a food and beverage company, its growth process is also the epitome of industrial automation to intelligence. From the earliest introduction of advanced foreign production lines, to independent integrated automated production lines, to today's self-designed and planned smart factories, through the "three-step" strategy, Wahaha has initially realized the transformation and upgrading from automation to intelligence.
"The physical manufacturing industry is an industry full of infinite possibilities. A small technological improvement or concept innovation will bring different surprises." Zong Fuli hopes that in the future Wahaha will build a new hyperlink between all ends. Digital ecological samples. From business links such as procurement, manufacturing, warehousing and logistics, to b-end objects such as retail terminals, sales businesses and partners, and finally to consumers who purchase products, a new, end-to-end digital ecological manufacturing link is formed. Connecting people, things, and places makes "manufacturing" more considerate.
At the annual meeting, Zong Fuli shared a small discovery: Recently on a social platform, a comment with a high number of likes posted various Wahaha cards collected when she was a child, saying that these cards were a source of happiness in childhood, which triggered many Netizens resonated. Why can 37-year-old Wahaha evoke everyone’s childhood memories? And can this memory remain fresh today? Zong Fuli believes that the secret is to integrate the "drumbeat" of corporate growth into the rhythm of the development of China's beverage industry and continue to achieve resonance between the brand and consumers.
"Although the times are changing, the ecology is changing, and the track is changing, Wahaha's brand's original intention of communicating with consumers and creating value for consumers remains unchanged." Zong Fuli also humbly said that she is a professional who has explored the industry. The "veteran" of 20 years is also the "new general" who has taken over the baton of corporate management.
public information shows that Zong Fuli was born in 1982. She went to study abroad at the age of 14. She returned to China in 2004 and started working in production management in Wahaha’s workshop. After that, she founded Hongsheng Beverage Group. In 2018, she was appointed as the Minister of Public Relations Department of Wahaha Group. In 2021 Served as Vice Chairman of the Group.
According to the National Enterprise Credit Information Publicity System, Hangzhou Wahaha E-Commerce Co., Ltd. underwent industrial and commercial changes on February 23. Zong Qinghou resigned as the legal representative, executive director, and manager, and Zong Fuli took over. The Tianyancha app shows that in recent years, Zong Fuli has successively served as senior executives of many subsidiaries of Wahaha Group.
Editor | He Xiaotao Gai Yuanyuan
Proofreading | Sun Zhicheng
Daily Economic News Comprehensive The Paper News, Hangzhou Daily, Jimu News
Daily Economic News
