From a glimpse of the new Yue Opera to the "strongest atmosphere group" Chaoshan Yingge, the past year has seen frequent hot spots in the performance industry. The online stage in the live broadcast room is also exciting.
Recently, the "Douyin Performing Arts Live Data Report" (hereinafter referred to as the "Report") was released. Data shows that throughout 2023, the total number of Douyin performing arts live broadcasts reached 71.43 million, a year-on-year increase of 47%. The average audience for performing arts live broadcasts was 4,263. This is equivalent to 190,000 medium-sized performances being performed in live broadcast rooms every day.
The "Report" also shows that the "box office" of performing arts live streaming has increased by 38% year-on-year, and traditional cultural performances have gained new online audiences and new income.
Online and offline linkage "out of the circle", English songs, Yue opera, and Tang poetry become popular live broadcast room
Every Spring Festival, the atmospheric Chaoshan English singing and dancing will be on the streets, "dominating the screen" short videos and live broadcast rooms. Although they are not watching on the streets, the audience in the live broadcast room can also share the taste of the New Year. The "Report" shows that in the past year, there were 33,000 live broadcasts of British songs, and 190 million viewers "joined in the fun" online.
In the live broadcast room, there are many cultural hot spots like this that link online and offline to "pop out of the circle".
Last summer, the animation "Thirty Thousand Miles from Chang'an" awakened the public's resonance with the beauty of Tang poetry, and this poetry was also conveyed to the live broadcast room. Data shows that in 2023, 39,000 live broadcasts with Tang poetry themes will be launched, with the number of sessions increasing by 59% year-on-year.
In the past year, 160,000 live broadcasts of Shaoxing opera attracted 890 million viewers, with the audience increasing by 50% year-on-year. Yue Opera is also the opera type with the second highest box office revenue.
In recent years, traditional opera actors, including Yue opera actors, have received "new theater tickets" through live broadcast rewards. Although the live broadcast room does not have the flowers and applause of offline performances, the audience will still express their recognition with gifts and comments. The "Report" shows that Douyin's performing arts live broadcast rooms received a total of 27.83 million "nice" comments and 2.72 billion "be careful" gift rewards throughout the year. The comments in the live broadcast rooms of different performing arts types also have their own characteristics.
Traditional cultural anchors compare their talents online, and live PK has become a new stage for "fighting drama"
Thanks to the immediacy and interactivity of the live broadcast room, anchors and audiences in different regions are connected through the cloud. Data shows that live PK has become an interactive form for talent anchors to compete in skills. In the past year, a total of 455,000 traditional cultural performances were carried out in Douyin's performing arts live broadcasts.
Anchors with different talent types have different preferences when it comes to PK. Opera anchors prefer the arena between peers in Liyuan, and a total of 165,000 "fighting drama" PKs were launched throughout the year. Among them, Huangmei Opera, Yue Opera, and Cantonese Opera are the opera types with the most PKs of the same type.
Zheng Chuanyin, a professor at Wuhan University and consultant to the Chinese Opera Society, once said, "PK originates from the tradition of 'fighting opera' in opera and is a form of market competition since the Tang Dynasty." Opera actors live broadcast PK to compete with each other on their skills and improve their artistic standards. The audience judges the performance and sends likes, flowers and rewards, recreating the lively scene of watching the "Arena Opera" on traditional festivals.
Folk music anchors prefer cross-border challenges. In the past year, they launched 124,000 cross-talent type PKs. The "Report" shows that Erhu and Zheng, Zheng and Pipa, Pipa and Erhu are the folk music cross-border music "partners" with the most exchanges between the two.
In addition, the "Report" also shows that the number of people in the performing arts industry who have entered the "second stage" of the live broadcast room is becoming increasingly diverse. For example, 111 national first-class actors gave 19,350 "palace-level" performances throughout the year; rural talent anchors held nearly 5,000 "village evenings" in their hometowns; 4,890 grassroots stars who appeared on "Avenue of Stars" and other programs broadcast live The room shines brightly.
In recent years, Douyin Live has successively launched support plans for traditional cultural anchors, professional art troupes, and rural talent anchors. The person in charge of Douyin Live said that Douyin will continue to increase its support for high-quality performing arts content, so that diverse and high-quality content will become an increase in the performing arts industry. (Liu Rui)
Source: Guangming.com
