"Yu" you meet, "Gan" is like sweetmeat!
" There are two cities on one Yellow River, 'Gan' lives at the head of the Yellow River, and 'Yu' lives at the end of the Yellow River. I miss you every day. See you today, go up to Chunshan, enjoy the beautiful scenery, and enjoy the poetic Gansu !"
February 26 to 29 On the same day, at the invitation of the Gansu Provincial Department of Culture and Tourism, the Henan Provincial Department of Culture and Tourism led a team of hundreds of millions of fans including the Henan New Media Matrix, Henan mainstream news media, and Internet celebrity Big V, to Bikou Town, Wen County, Longnan City, Gansu Province , to support the first "Longyuan Spring Dawn·Longnan Poetry Meeting" series of cultural and tourism poetry events of "Poetic Gansu·Three Thousand Miles of Wind on the Silk Road".
This wave of linkage between the Henan Provincial Department of Culture and Tourism and the Gansu Provincial Department of Culture and Tourism once again set off a wave of "heat wave" on the Internet, triggering enthusiastic praise and praise from netizens in the two provinces. This move was even called by netizens "A new era of national cultural tourism promotion."
◆Henan, his hometown, brings hundreds of millions of fans to support the Gansu brothers!
According to preliminary statistics, as of March 2, the number of reads on the official Weibo account of the Henan Provincial Department of Culture and Tourism, such as #河南gansulongshangxiangyu#, etc., totaled 5.286 million, and the number of interactions between Weibo celebrities and official media under the topic There are a total of 1,450 topics. The topic is not only on the hot list of all cities in Henan Province, but also ranks first in the list of 12 cities and 2 autonomous prefectures in Gansu Province, attracting the interaction of many netizens.
The self-media v of the Henan cheering group "Sun Xiansen's Travel" released the work "The spring in Longnan, Gansu is full of poetry!" Are the rapeseed flowers blooming over there? 》 was selected into the Douyin hot spot "Longnan Rapeseed Flowers Are Blooming" and ranked top 1 on the hot search list in Longnan City. As of March 2, it had 92.7w views and 8113 likes.
The collaboration between the two provincial departments of culture and tourism has received rave reviews from netizens.
"Now that I have an IP address from Henan, I feel terribly confident."
"I must go to Gansu once in my life!"
"I am not from Henan, but in terms of the pattern, I only obey Henan."
"See Gansu and appreciate the history. , a gathering of talented people, a poetic blend."
"My hometown of Henan embraces Ruyi Gansu, and the cultural tourism industry in the country is a family!"
"The pattern of Henan is not just Henan. Henan people pretend to be more than just Henan, and there is no geographical distinction in their hearts. , their hearts are full of the whole country, Henan people are so good, support Henan!"
It is understood that the members of Henan Cultural Tourism who came to Gansu to support this time include the Henan New Media Matrix Operation Team of the hometown of the Henan Provincial Department of Culture and Tourism , the top news team of Henan Daily, the team of Henan Radio and Television Station, and many local Internet celebrities in Henan. The cumulative number of fans on each platform of the team has reached 100 million. It can be said that "the hometown of Henan brings hundreds of millions of fans to support Gansu cultural tourism."
Qin Bingfeng, the second-level inspector of the Gansu Provincial Department of Culture and Tourism, said: "The Henan Provincial Department of Culture and Tourism is generous and generous, and is as enthusiastic as the Henan people as always. This publicity has achieved mutual benefit between the two and everyone has shared the good. We want to create a cultural A new way and new path for tourism promotion. When we held activities in Henan, our Gansu Provincial Department of Culture and Tourism also took Internet celebrity experts to Henan to achieve a two-way trip, bringing Henan’s beautiful scenery, food and Henan’s righteousness to Promote it to our fellow villagers in Gansu."
◆ Henan and Gansu are a perfect match and have a long-lasting love on the Silk Road.
In China's historical map, Henan Province and Gansu Province have been linked to the Silk Road since ancient times, and the two provinces have deep roots.
Henan Province is located in central China and is an important birthplace of the Chinese nation and Chinese civilization. Since the Han Dynasty, Luoyang City in Henan Province has been an important hub for cultural exchanges between the East and the West, carrying the important task of the eastern section of the Silk Road. From here, silk, porcelain, tea and other Chinese specialties were continuously transported to the Western Regions, passing through the Gansu Hexi Corridor and reaching Central Asia, West Asia and even Europe.
Gansu Province is located in the northwest border of China and is a golden section of the ancient Silk Road. It not only has magnificent natural scenery, but also has a profound cultural heritage. Historical relics such as Dunhuang Mogao Grottoes, Jiayuguan, and Maijishan Grottoes are all brilliant pearls on the Silk Road, witnessing the prosperity of ancient business travel and cultural exchanges.
Henan Province and Gansu Province have jointly performed a history of exchanges spanning thousands of years in the history of the Silk Road. From ancient times to the present, whether it is business or cultural exchanges, personnel exchanges, technical exchanges and other activities between the two provinces have not only deepened It has strengthened the friendship between the people of the two provinces and injected new vitality into Chinese culture.
Liang Jian, a Longnan tourism expert and member of the China Photographers Association, said: "Longnan City, where this event is being held, has the oldest Tea Horse Road. Early merchants needed to trade here, and it is a trade channel that has lasted for thousands of years. Hope Through the joint efforts of Henan and Gansu, more people can understand the ancient stories of this land."
◆Long Shangxiang "Yu" discovered the romance behind the heroism of Gansu
During the collection of Gansu, tourism self-media experts carried I packed my bags and equipment and went deep into Yuleiping Village, Ranjiaping Village, Majiashan Tea Garden and other places in Bikou Town to create photography.
Standing on the edge of the fields in Yuleiping Village, Yuleiguan, Gansu Province, the rapeseed flowers blooming in spring cover the fields densely, as if they have covered the earth with a golden coat. Blue waves, green mountains, clouds, fields, and sea of flowers form a wonderful early spring scenery.
Looking at the beautiful scenery in front of him, Henan cultural tourism creator "Uncle Peng will take you to play" said: "Gansu is really different from what I remember. When I came to Longnan this time, at the end of February, I actually saw rapeseed flowers all over the mountains and plains. I saw poetic green water and green mountains, not just the loess and desert in the northwest. Gansu is really worth exploring!"
"It turns out that Gansu not only has the scenery beyond the Great Wall of 'the solitary smoke is straight in the desert, and the sun sets over the long river', but also There are magnificent scenery of beautiful mountains and clear waters. The green mountains and green waters of Longnan have their own flavor. The rapeseed flowers and tea gardens here are particularly beautiful. The people of Gansu are warm, simple and hospitable, which will make you fall in love with the folk customs and culture here." Henan Cultural Tourism Creator "Xingzhe Hanyu" sighed.
Henan Culture and Tourism creator "Sun Xiansen's Travels" said: "I have been to Lanzhou, Dunhuang and other cities several times before, and the impression of Gansu is that it is the Gobi Desert, and it is vast and empty. After I came to Longnan, I realized that there are still other places in Gansu On the other side - the misty tea mountains, rapeseed fields, green mountains and green waters, it really looks like Jiangnan!"
It is understood that the sea of rapeseed flowers in Yuleiping Village has also become an important way for local farmers to increase their income. Through the development of rural tourism, farmers You can convert your own land, houses and other resources into economic benefits, realizing employment and entrepreneurship at your doorstep.
In Ranjiaping Village, Yulei Township, when you step into the mountain gate, you will see Doudi Mountain, a flat top on the cliff. At the foot of the mountain, you can have a panoramic view of the high gorges and flat lakes. Here you can overlook the majestic and majestic scene of the intersection of Bailong River and Baishui River. The place where two rivers with similar names but different colors converge has beautiful mountains and beautiful peaks. It not only has the grandeur of the river, but also has the beauty of the canyons, allowing visitors to wander among the mountains and rivers without ever returning.
In the Majiashan Tea Garden in Wen County, the tea trees all over the mountains and plains have sprouted new buds and bloomed with new green. Rows and rows of tea trees are connected to the distant mountains, and tea garden wooden houses are dotted among them. The mountains are stacked on top of each other, which is so beautiful.
Henan cultural tourism creator "Run Bar Leyan" said: "Longnan has beautiful mountains and clear waters, and many special food dishes, which refreshed my understanding of Gansu. It is my first time to visit and the experience is very good!"
◆"Yu"" A thousand-mile wind of "Gan" blew towards the event site of the Poetry Club Longshanghang
. The audience who came in advance sat in front of a pot of charcoal fire and sat around the "stove", with happy smiles on their faces while talking and laughing.
"Spring is late, and the flowers and trees are luxuriant. The warehouses are sowed, and the harvest is beautiful." "The sun and the moon rotate in the vicissitudes of life. Year after year, year after year, the beautiful scenery of spring will always arrive as scheduled..." Accompany To the pleasant sound of the piano, the poetry collector dressed in Hanfu bowed and bowed to kick off the poetry meeting.
Longnan Poetry Fair takes poetry collectors as the main thread, and the entire poetry fair is organized into chapters and unfolded sequentially.
The "Lao Qin Live Broadcast Room" that was live broadcasting in the pavilion on the other side of the poetry meeting was even more lively. Qin Bingfeng, the second-level inspector of the Gansu Provincial Department of Culture and Tourism, and Wang Liguo, deputy director of the Publicity and Promotion Division of the Henan Provincial Department of Culture and Tourism, conducted a live broadcast. Jointly recommend the culture, beauty and food of Gansu and Henan provinces.
"Henan's Hu spicy soup is actually different from Lanzhou's beef noodles. The spiciness of beef noodles is chili, while the spiciness of Hu spicy soup is pepper." "To do well in new media, it must be novel, novel, clever, and Special." "It's a win!" "What are you doing!" "This time, Gansu and Henan join hands to create a new path for cultural tourism new media promotion."
Wang Liguo even read aloud the popular Gansu article "If," in the live broadcast room. Poetry Immortal and Poet Saint "Long Shang Xiangyu" participated in the Cultural Tourism Poetry Meeting". It is understood that the article was pushed by the official account of the Henan Provincial Department of Culture and Tourism operated by the top news team. The article started from the footprints of Li Bai and Du Fu in Henan and Gansu Starting with the poems left behind, it shows the profound history, culture and origins of Henan and Gansu. In the
live broadcast room, Qin Bingfeng and Wang Liguo talked about everything from the history of Henan and Gansu to the present hand in hand, from poetry to gourmet snacks, from media promotion to cultural tourism development, and attracted countless fans.
As the dazzling fireworks bloomed in the sky, the Baima tribe and the audience held hands and sang and danced around the bonfire. The locals called it "fire ring dance". After a few rounds, they were sweating profusely. After a few days of travel, The fatigue disappeared in an instant, and until I got on the train back home, I was still recalling the joy and enthusiasm in my heart.
Henan cultural tourism creator "Chen Dacheng" said: "This is my first time coming to Longnan, Gansu. I didn't expect that there would be Jiangnan scenery here. Tea gardens, clear water, rapeseed fields, ancient towns and villages are all beautiful places, and there are white horses. The hospitable people, good at singing and dancing, also made me feel a different ethnic customs."
Henan cultural tourism creator "Ayang Traveler" said: "The scenery of Longnan's towns has a sense of collision between the past and the present. I suddenly had a strong feeling for the fertile land of Gansu. It rained and snowed from time to time in the past two days, but the scenery was beautiful and the people of Gansu were so enthusiastic. It did not affect the wonderful experience of the trip at all, but made it more flavorful."
◆ "Each person appreciates his or her own beauty, and the beauty of each person is beautiful", creating a new pattern of national cultural tourism new media promotion
If we had not set foot on this land in Longnan, Gansu, we living in Henan might think that Gansu only has "straight smoke in the desert, and the sun sets in the long river." "The frontier fortress is heroic, but I don't know the romance and tenderness hidden in the "Book of Songs" "The jianjia is green, and the white dew is frost. The so-called beauty is on the side of the water."
If you have not traveled to Henan, you who live in Gansu may think that Henan only has the boldness of "if you don't see it, the water of the Yellow River comes up from the sky, and rushes to the sea never to return.", but you don't know that "Green Zi Jin, lingering in my heart." "The beauty and elegance of the poem makes it even more difficult to sympathize with why Su Shi had such a soft spot for the land of the Central Plains.
China is the country of poetry, and Henan is the hometown of poetry. From the origin of poetry to the romance of the Wei and Jin Dynasties, from the blooming of Tang poetry to the agarwood of Song poetry; from Confucius traveling around, to Li Du walking together; to Su Shi and Li Qingzhao gathering on both sides of the Bian River, for thousands of years, countless cultural sages have walked on the land of the Central Plains. In their writings, Henan has been beautiful in poetry for thousands of years.
What significance will poetry give to cultural tourism promotion? After a poetry meeting, what can be left for the city? Taking Henan as an example, the 7th Chinese Poetry Festival will be held in Zhengzhou, Henan from September 21 to 27, 2023. In one week, the 7th Chinese Poetry Festival brought people a wonderful ceremony with its unique charm and shocking power, sowing the seeds of poetry into everyone's heart.
Wang Liguo believes that it is very necessary and far-sighted for the Gansu Provincial Department of Culture and Tourism to organize the "Poetic Gansu Silk Road Three Thousand Miles Long Wind" event throughout the year in the spring of 2024. The activity has transformed from a simple one-way publicity model to using culture to drive the development of tourism. This change is not only a reflection of the upgrading of China's cultural tourism, but also a demonstration of the deep integration of culture and tourism.Therefore, after receiving the invitation from the Gansu Provincial Department of Culture and Tourism, Henan brought its own experience in organizing poetry festivals to the "Longnan Poetry Fair" to help Gansu cultural tourism do better.
"Poetry is a powerful way of cultural inheritance. It can write the beauty and beauty of the world in it." Qin Bingfeng said that many people have read poems describing the beautiful scenery of Gansu, such as "Yellow River Far Away" that they learned in elementary school. "Between White Clouds", a poem that made many people remember Yumen Pass, also reminded them of the beautiful scenery in the poem. Henan and Gansu are each other's tourist destinations and tourist sources, and a large number of tourists visit each other every year. This year, the "Poetic Gansu·Three Thousand Miles of Silk Road" Cultural Tourism Poetry Series is planned to hold 16 more events. The Gansu Provincial Department of Culture and Tourism hopes to invite tourists from all over the country to explore Gansu's profound cultural heritage and poetic memories.
"There are three points when it comes to Henan: a large population, a lot of food, and a lot of enthusiasm. This time we came here to combine the simplicity of Henan with the kindness of Gansu, set a model across the country, and create a national cultural tourism new media promotion New pattern. Henan Culture and Tourism helps Gansu. Henan has always loved every brother. Henan Culture and Tourism loves the country's culture and tourism. The main theme is 'Everyone appreciates his own beauty, and the beauty is beautiful; the beauty is shared, and the world is harmonious.' Henan sincerely welcomes the people of Gansu. In my hometown of Henan, the people of Henan will welcome you with incomparable enthusiasm." Wang Liguo extended the invitation.
Source: Top News reporter Ma Qianhui, trainee reporter Meng Yue/text reporter Geng Yizhuo/picture
