Source: The Paper. Recently, new court announcements have been made regarding disputes over name rights and portrait rights between Huang Bo and Zhensheng (Zhejiang) Trading Co., Ltd., Shaanxi Qinhuang Yuyan Xifeng Wine Marketing Co., Ltd. and Shaanxi Xifeng Wine Co., Ltd. Accord

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Source: The Paper

Recently, new court announcements have been made regarding disputes over name rights and portrait rights between Huang Bo and Zhensheng (Zhejiang) Trading Co., Ltd., Shaanxi Qinhuang Yuyan Xifeng Wine Marketing Co., Ltd. and Shaanxi Xifeng Wine Co., Ltd.

Source: The Paper. Recently, new court announcements have been made regarding disputes over name rights and portrait rights between Huang Bo and Zhensheng (Zhejiang) Trading Co., Ltd., Shaanxi Qinhuang Yuyan Xifeng Wine Marketing Co., Ltd. and Shaanxi Xifeng Wine Co., Ltd. Accord - Lujuba

Court opening information

According to the court opening announcement, the plaintiff is Huang Bo, and the case will be heard at the Dinghai District People’s Court of Zhoushan City on March 6.

In response to this matter, on February 29, the official website of Shaanxi Xifeng Wine Co., Ltd. issued a statement in response.

Source: The Paper. Recently, new court announcements have been made regarding disputes over name rights and portrait rights between Huang Bo and Zhensheng (Zhejiang) Trading Co., Ltd., Shaanxi Qinhuang Yuyan Xifeng Wine Marketing Co., Ltd. and Shaanxi Xifeng Wine Co., Ltd. Accord - Lujuba

Xifeng Wine’s official website responded to

’s statement saying: Xifeng Co., Ltd. immediately launched an investigation regarding the reports of the “Huang Bo Litigation Incident” spread online. After verification, this incident has nothing to do with Xifeng Wine, and is an infringement dispute with the customer Shaanxi Qinhuang Imperial Banquet.

Shaanxi Xifeng Wine Co., Ltd. stated that Xifeng Co., Ltd. has always adhered to law-abiding operations and resolutely resisted violations of laws and regulations. The company will take resolute action against any behavior that is not in line with business ethics and violates policies and regulations.

stated in a statement that Xifeng Co., Ltd. has made strict demands to the illegal distribution companies, and must identify the responsibilities and make immediate rectifications to resolutely prevent such incidents from happening.

Shaanxi Xifeng Liquor Co., Ltd. said in a statement that it welcomes the media and consumers to continue to supervise, help and support as always, and jointly promote the high-quality, healthy and rapid development of national brands and the Chinese liquor industry.

industrial and commercial information shows that Zhensheng (Zhejiang) Trading Co., Ltd. was established in 2023 by two natural person shareholders. It is located in Zhoushan City, Zhejiang Province. It is an enterprise mainly engaged in the wholesale industry, with a registered capital of 10 million yuan. Shaanxi Qinhuang Yuyan Liquor Co., Ltd. was established in 2022. The shareholders are two natural persons. The company is an enterprise mainly engaged in the manufacturing of wine, beverages and refined tea, with a registered capital of 5 million yuan.

The official website of Shaanxi Xifeng Wine Co., Ltd. shows that the company was founded in 1956 and is a large-scale national first-class enterprise. It is the largest national famous wine manufacturing enterprise in the northwest region and one of the major profit and tax companies in Shaanxi Province. The company's leading product, Xifeng Liquor, is one of the four oldest famous liquors in my country.

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