Nandu News Reporter Zhong Xin Recently, the China Performance Industry Association released the first group standard in the immersive performing arts field, "Immersive Performing Arts Operation Service Requirements." The standard clarifies terms such as "immersive performing arts" and "immersive actors" for the first time, and clearly stipulates the relevant qualification requirements, institutional requirements, venue requirements, content requirements, intellectual property requirements, operational requirements and audience service requirements for immersive performing arts operation services.
breaks the shackles of the stage, breaks through space limitations, strengthens audience participation, realizes diverse interactions, and focuses on personal experience. Immersive performing arts has become an indispensable and important part of the performance industry. It has become a hot spot in the performance market and remains relatively strong in the performance market. High activity level. Many immersive performing arts projects also give the audience greater autonomy in script arrangement and artistic expression, and the audience can even influence and change the process and outcome of the story. Immersive performing arts has enriched performance forms and gained widespread attention, especially among young consumers, ushering in a period of rapid development. The immersive performing arts companies that have sprung up shoulder the heavy responsibility of production safety and ideological safety. In order to prevent companies from touching the red line and bottom line, further operate in compliance, improve audience services, and improve the overall level of the industry with standards, the China Performance Industry Association has taken the lead Organize member units to formulate group standards for "Immersive Performing Arts Operation Service Requirements".
China Performance Industry Association pointed out that the release of the group standard "Immersive Performing Arts Operation Service Requirements" is a solid step towards high-quality development for the industry. This standard will help enhance the professional identity of immersive actors and improve the quality of immersive performing arts. Service quality, improve the audience's performance experience, and further enhance the standardization and professionalization of the industry.
It is reported that the main drafting units of the group’s standards include Beijing Kaixinmahua Performing Arts Agency Co., Ltd., Tianjin Maoyan Live Technology Co., Ltd., Beijing Damai Culture Media Development Co., Ltd., Shanghai Kongxingjian Theater Management Co., Ltd., Yiyi Haoxi Culture Media ( Shanghai) Co., Ltd., etc.
