(The author of this article is Liu Zi 1984, a contributor to Qin Shuo’s circle of friends)
According to custom, the Spring Festival is not over until the “New Year’s Eve CCTV Spring Festival Gala + the Lantern Festival Gala on the 15th day of the first lunar month”. Regardless of the CCTV Spring Festival Gala or the Lantern Festival Gala, although their influence is not as strong as in the past, they still attract the attention of the whole people.
Compared with the previous ten years, this year's Spring Festival Gala has been greatly improved, with a large number of ar technology elements added. Chinese style has also done quite well, and the sub-venues are also more eye-catching.
What impressed me most was not the singing and dancing, but the embarrassment of Xiao Ni's mistake in Liu Qian's magic, and then the mutual damage of Xiao Sa's "exposed in public", which was full of surprises, real and cordial.
However, as a researcher who has always paid attention to rural areas, I am also dissatisfied with the Spring Festival Gala, that is, the content and atmosphere related to rural areas are gradually drifting away.
From various songs about hometown in the 1980s and 1990s, to Huang Bo's image of migrant workers when they first appeared on the stage, from Huang Hong- Song Dandan, Zhao Lirong- Gong Hanlin's rural materials, to Zhao Benshan's Rural stories were once the main course of the Spring Festival Gala. They are either warm, down-to-earth or sarcastic, making people laugh and remember them endlessly.
Ten years ago, the director of the Spring Festival Gala at the time made it clear, "The Spring Festival Gala cannot only have so-and-so, but also has other programs. It must not only be popular in China, but also be liked by people all over the world."
In the Spring Festival Gala In the process of globalization and trying to be recognized by the world, those "local" actors have gradually lost their status, and the countryside has also "discarded their armor" along the way.
It is true that the dances are getting more and more gorgeous, the technology is getting cooler, and there is more and more emphasis on young audiences, and there are more and more small ideas, but the past "local atmosphere" such as spicy and interesting materials and having fun with the people are gradually disappearing .
Ordinary people are living their daily lives, and what they need is a window for empathy, laughter or comfort. In fact, after the epidemic, various places encouraged the street stall economy and revived the fireworks, to Zibo Barbecue, Guizhou Cunchaocunba, Changsha, Nanchang, Erbin and other places that became popular one after another, to the Spring Festival movie " hot " The popularity of the Spring Festival Gala and Xiao Nixiao Sa's "currently available" has become the "most popular language program"...down-to-earth, truthful and sincere are the magic weapons to win the audience and public opinion.
The Spring Festival Gala should be more down-to-earth and not less rustic.
The Spring Festival Gala in the 1980s and 1990s had a distinct theme of cultural inheritance. It not only condensed the feelings of the country and the nation, but also fully mobilized the emotions of the whole people. It satirized the status quo and criticized the current ills. It was also clever and interesting and won the full house. It roughly followed Zhao Benshan. After the rise of the Spring Festival Gala for more than ten years, it exaggerated the warmth of reunion and homecoming, and the atmosphere of relaxation and entertainment, bringing a lot of comfort to people in the era of the Great Migration, and also made people miss it.
In recent years, some of the "themes" of the Spring Festival Gala have become pandering: chasing whatever is popular, young people hiring whatever stars they like, ace programs cross talk and sketches have gradually become a concentrated display of outdated Internet memes.
It is true that the Internet, short videos, and entertainment methods are highly developed nowadays, and the people's attention has been distracted. But as mentioned at the beginning, the Spring Festival Gala is still the most important choice to attract the attention of the whole people.
From directors to creators to actors, we should go deeper into the masses, feel the people, and grasp the changes and pulse of the times.
In addition, new people should be activated systematically and in batches. If old people are still using new methods, they can only think about young people and chase hot topics. On the one hand, it is difficult to truly understand, and on the other hand, they have to rely on it. After planning, execution, and manipulation, they find that the new things they captured have become bad jokes. , the result was the “internetization” of the Spring Festival Gala in the past ten years.
Newcomers come up with new ideas and have the drive to accomplish things. They will know how to use new methods, and there are new things around them. There is no need to abandon the near and seek the far away. Naturally, there is no need to spend a lot of energy on "chasing the new" (and once "chasing", you will fall behind, fall into the pit).
For example, in the Spring Festival Gala's flagship language program, most of the former cross talk and sketch actors came from the grassroots, and they also spent a lot of energy on the Spring Festival Gala. Often, just "I miss you so much" can mobilize the emotions of the whole people.
Instead of doing this, it is better to boldly introduce new things - China is such a big country, what we lack is not talents, but opportunities.
Didn’t you see that "Annual Comedian Competition", " Swordsman " and talk show programs have a large number of newcomers and the response is enthusiastic?
Have you not seen "Summer of the Band", "Chinese Good Songs", "China Has Hip Hop", the former "The Voice of China", and even the former "I Want to Go to the Spring Festival Gala", etc., how many good singers have been born, how many good singers can impress people's hearts music?
Have you not seen how many dance variety shows such as "Dance Storm" and "This is Street Dance" have presented works of art shared by both refined and popular people?
It's like the Spring Festival dinner table. Big fish, big meat, and old bacon are often placed there, weighing down the table. If you eat too much, you'll get tired of it. Only by adding more seasonal vegetables and fruits can you eat the meal.
Audiences need a sense of freshness, real and sincere pictures, fresh stories of "overnight fame" always make people excited. The Spring Festival Gala is so basic, it can combine old and new, mix meat and vegetables, and serve delicious dishes.
Folks are the source of vitality! The Spring Festival Gala team can be like those variety shows, either by itself or through external cooperation, going deep into the people and the industry to select people, accompany them, co-create, inspire, call on, and play the voice of the times.
With the end of the Lantern Festival Gala, the annual Spring Festival Gala team can breathe a sigh of relief. But people still care about the Spring Festival Gala, and the times also need reform and a more open Spring Festival Gala.
I hope that next year’s Spring Festival Gala will be more different.
(The author of this article is Liu Zi 1984, a contributor to Qin Shuo’s Moments)
This article only represents the author’s views.
