On February 23, Gaohe Automobile launched the live broadcast of "The Gaohe Family has something to say" through the official live broadcast room. Yang Yueqing, Gaohe hiphi engineering project director, appeared in the live broadcast. During the
live broadcast, Yang Yueqing choked up frequently and even interrupted the live broadcast to wipe away tears. Yang Yueqing apologized to the car owners and colleagues and begged everyone to "give Gaohe some more time."
Yang Yueqing said that in order to use critical funds to ensure the follow-up services of Gaohe Automobile, Gaohe has reduced the salary of internal employees to the minimum and stopped benefits such as social security and provident fund. Many colleagues can only receive a basic salary of more than 2,000 yuan, but they still insist on working at their jobs.
According to Yang Yueqing's description, Gaohe has been under financial pressure for some time, and has been working hard to maintain operations during this period. Ding Lei, the founder of Gaohe, is currently actively rescuing himself through various channels.
The comment area of the live broadcast was full of encouragement, with barrages such as "Come on Gaohe, hold on Gaohe" and "Support Gaohe and overcome the difficulties together" constantly scrolling.
The Gaohe car owner group also maintains a considerable degree of support for the Gaohe brand. Some car owners launched the "Shanghai Gaohe Support Campaign" and designed car stickers and other materials to show their support for the Gaohe brand.
(Source: Dazhong Newspaper Qilu One Point)
