On the afternoon of February 16, the Internet celebrity short video blogger "Thurman Cat Cup" with 40 million fans on the Internet released a 1 minute and 37 seconds video, saying that she was on the streets of Paris when a Frenchman handed her two books. The winter vacation homework was said to be picked up in the "toilet" and asked her to help "return it to the owner".
Topics such as "Qin Lang lost his winter vacation homework in Paris" quickly became hot searches on various platforms and continued to ferment, with several twists and turns: netizens claiming to be Teacher Qin Lang and Uncle Qin Lang left messages in the comment area, and "Uncle Qin Lang" even started a live broadcast, attracting A large number of netizens watched.
html On the 19th, "Uncle Qin Lang" admitted to staged filming, his account was banned, and the video was removed from the shelves. On the evening of the 19th, the original blogger "Thurman Cat Cup" posted another video saying that the "winter vacation homework" incident came to an end, saying that he had contacted the child's mother. Since no students or family members testified and the name of the school was not disclosed, the statement did not convince netizens. Questions such as "staging" and "monetizing traffic" are still there.In fact, the incident itself is not complicated, and there is no need for us to verify the truth now. It’s just that in the excitement, the public who came back to their senses seemed to have a different taste, some mixed feelings of being “teased”, and some questioning of “who is making hot searches”, and what should we pay attention to? What kind of news to think about.
Who is making hot searches
In the era of national entertainment where traffic is king, any trivial matter may become a headline and appear on the hot list. So, who is concocting such hot search topics?
It is not difficult to see that the blogger who posted the first post is himself an "Internet celebrity" with tens of millions of fans, and he is accustomed to attracting attention with his funny and exaggerated body language and movements. To become a "tens of millions of internet celebrities", one must naturally master the so-called traffic password.
Going back to the incident itself, "primary school students lose their winter vacation homework" is an old meme on the Internet. It is easy to arouse the sensitive nerves of netizens when school is about to start. Losing homework in Paris is even more dramatic, coupled with the blogger's exaggerated interpretation , naturally gathered the hot search elements, and the trend of events also proves this.
After the original blogger's post attracted attention, the netizen who considers himself "uncle" took the incident astray. If in the beginning, the blogger's posts were like seeing flowers in the fog and it was difficult to tell the truth from the false, then the "uncle" who posted the traffic lifted the fig leaf of the traffic to the public, causing a "qualitative" change in the incident. .
In fact, as long as you carefully study the video content, it is not difficult to find the "hot-selling logic" in it. For some self-media, the truth has never been important. Whether it is the original blogger or the netizens who later used the traffic, they are actually not interested in drinking.
Fake traffic is a kind of "involution" that goes astray
Nowadays, under the powerful algorithm logic, some people pursue "everything is inferior, only high traffic". With attention, there will be benefits, but profit makes people stupid. There are many stories happening.
Coincidentally, just in the past two days, a news story about "tourists spending 30,000 yuan to charter a yacht from Sanya to Zhanjiang" also attracted attention. It was later confirmed that there is no such route at all, and the netizen posted just to gain traffic. They don't hesitate to make up stories to gain attention. This kind of false traffic is a kind of "involution" that goes astray. It will not only promote the vulgarization of various videos, but also easily make the entire network environment chaotic and even disrupt social order.
Not only that, some cases of tragedies caused by gaining traffic are also alarming. Internet celebrity "Sanqian Ge" had a fight with others during a live broadcast on the Internet. After drinking 4 bottles of liquor, he failed to save himself and passed away. A certain Internet celebrity "Big Eater" overeated during a live broadcast on the Internet and broadcast it all night long, resulting in his death. , the live broadcast is interrupted... This kind of behavior of exchanging lives for traffic is very embarrassing and must be taken care of.
cannot have a bottom line in blogging traffic. In order to gain popularity and earn traffic, if you challenge public order and good customs, you will eventually be backlashed by the traffic. At the same time, the Internet is not a place outside the law, and any behavior that challenges laws and regulations will also be punished by law.
Be wary of "new yellow news"
Today, in the complicated public opinion field, how can we get through the fog of information to find something of real value? This may be the most useful thinking and enlightenment this incident has brought us.
The so-called "yellow news" refers to a type of news that is provocative and of low style. It usually does not have great social value and is purely a bottomless pandering to public interests. Nowadays, on short video platforms, some "news" that are superficial but provocative and eye-catching are called "new yellow news."
The wildly growing Internet has given everyone a microphone. These spontaneous creations are a supplement to serious content and have become an important part of Internet culture. They have also become the "source of living water" for some news. It is undeniable that short videos are constantly eroding the meaning and value of news. News is becoming shorter and faster, and more and more entertaining. Massive content floods the Internet, attention is constantly being "harvested", and finding meaning is like looking for a needle in a haystack. , and at the same time, the public is still trapped in a situation of lack of right to know.
So, what kind of news should we pay attention to? How to break the dilemma of "what you think is not what you think"? For the public, those funny and curious "news" are not without value. It is enough to watch the fun with the mentality of just having fun. It should be used as entertainment, but don't get carried away. When surfing the Internet, the correct posture is to watch calmly. Only by not being fed by algorithm logic can you keep your attention, fish out pearls in the sea, and be nourished by valuable information.
For the media, in the crowded field of public opinion, selecting and presenting things that are truly of public value is not only their responsibility, but also a way to consolidate their roots. This may be a counter-trend, but only when the pursuit of serious news becomes the mainstream of public opinion can fewer "Qin Lang lost his homework in Paris" incidents dominate the hot list, and more valuable news can reach readers halfway.
Source: CCTV.com
