" Hot and Spicy " box office officially exceeded the 3 billion mark, Jia Ling won again!
Although there are no bad movies in this Spring Festival, there are no absolutely excellent movies either.
is basically at the middle level, and not much different. Throwing away the four films that have been withdrawn, the remaining four films, and excluding one animated film, the three live-action films are similar in overall architectural design. Although the themes are slightly different, the structures are similar.
"Hot" and " Speeding Life 2" are the most similar, while " Article 20 " is a realistic law-themed film that is the most grounded among the three films and is closely related to ordinary people. But that doesn't mean that "Hot" and "Flying Life 2" are no longer related, it's just that the levels and aspects they touch are different.
Judging from the total box office, "Hot and Furious" ranked first, far ahead; "Flying Life 2" ranked second, also surpassing its predecessor; "Article 20" ranked third, but it has great stamina.
Judging from the single-day box office, all three films have taken the top spot in the day. First it was "Flying Life 2", then it was "Hot and Spicy", and now it's "Article 20". Changes like
and successive replacements fully prove that this Spring Festival film is equally comparable, and there is no absolute leader like in the past. Because of this, the box office of this Spring Festival period is in a relatively balanced situation, and there are no more films with a box office of 4 billion+ or 5 billion+.
Originally "Hot and Spicy" was expected to challenge the box office of 4 billion+, but in the end it encountered a backlash.
has been criticized for its over-reliance on marketing and publicity. This has been reflected from the beginning. Although it can be seen that the film studio is working hard to reverse it, it is to no avail, resulting in the current situation.
On the second day after the Spring Festival, "Hot and Spicy" ended its eighth consecutive single-day box office win. Not only did he lose the Japanese championship, but his ranking dropped directly to third place, dropping two places at once, which is really unexpected.
It can be seen that "Hot and Spicy" still has the highest film schedule, but its attendance rate is at the bottom.
As for the lowest-ranked film, ": Reversing Time and Space " has the highest attendance rate. The second-ranked film, "Article 20", also has the second highest attendance rate, but has the highest box office.
"Article 20" had a lower film schedule than "Hot and Furious" and "Flying Life 2", but its attendance rate was significantly ahead, bucking the trend for the first time and reaching the top spot to win the championship.
For "Article 20", this signal is obvious enough, and it has started the leading trend in the post-Spring Festival period. It is not an accidental peak, but it will start its era from now on.
Zhang Yimou never thought that his good days would come after the Spring Festival, so he naturally smiled.
"Man Jiang Hong" gave Zhang Yimou a taste of the sweetness, and he once again competed in the Spring Festival with "Article 20". At first, it was not as good as expected. Just when Zhang Yimou was a little disappointed, "Article 20" counterattacked.
Zhang Yimou made the right bet this time.
This does not mean that Jia Ling made a wrong bet. She is still the biggest winner, but it is already difficult to replicate the box office of "Hello, Li Huanying".
I can only say that "Hello, Li Huanying" was more of a coincidence, while Jia Ling of "Hot and Spicy" was fully prepared, but she still miscalculated in terms of marketing and publicity.
over-reliance on the hashtag "Jia Ling lost 100 pounds" has overshadowed everything else. Jia Ling has always emphasized that this is not a weight loss movie, but to no avail. Many people also watched this movie because "Jia Ling lost 100 pounds".
If it relies solely on other content, the appeal of "Hot and Spicy" among the three films will be limited, but with this topic, it breaks out strongly from the beginning, leaving the other films far behind. .
However, such a topic is not sustainable and controversial. With the end of the Spring Festival, "Hot and Spicy" has been backlashed by this topic, which has also allowed other films to catch up.
's box office forecast alone exceeded 4 billion earlier, but has now fallen sharply to 3.6 billion.
Although it is difficult for other films to catch up with such box office results, "Hot" missed an important opportunity, which is to once again hit the box office of 4 billion or even 5 billion.
Of course, for Jia Ling, the box office is not her biggest concern. She has brought what she wants to express to more than 60 million viewers through "Hot and Spicy". No matter what,
is not a loser, it is still a winner, and it is still the biggest winner!
There is indeed too much magic in this Spring Festival period, whether it is Joker Xue’s screen shooting controversy or the withdrawal of four films, but in the end it still created a new box office record for the Spring Festival period. Looking at the entire Spring Festival, it is rare to see such a balanced box office situation, with two films exceeding 2 billion and two films exceeding 1 billion. Although
is surrounded by controversy and has no absolute hit, this pattern can also allow more films to profit, find their own position, and find a place in the fiercely competitive Spring Festival stalls.
The Spring Festival film needs more types of films, but it also needs more high-quality films. It is impossible for every film to make a lot of money just by relying on topic marketing. Although the topic is important, the quality and reputation are equally important, both of which are indispensable. As long as these are all in place, it will naturally get a relatively good box office.
