According to news from Beacon Professional Edition on February 20, as of press time, Jia Ling's movie " Hot and Spicy" has a total box office of more than 3 billion yuan, becoming the 20th movie in Chinese film history to have a box office of more than 3 billion yuan. . The film has broken the box office record for Chinese New Year feature films set by Zhang Yimou's "Manjianghong".
At the beginning of the Year of the Dragon, the Chinese film market is getting off to a good start. According to Beacon Professional Edition, the national movie box office during the 2024 Spring Festival holiday (February 10 to February 17) was 8.034 billion yuan, with a total of 163 million tickets issued, setting a new record for the same period.
"Hot and Spicy" has led to a boxing and fitness trend. Meituan data shows that the search volume for "Girls Boxing" has increased tenfold year-on-year.
According to the Beijing Youth Daily, the Spring Festival movie "Hot and Spicy" has been a hit, and many viewers have been fascinated by Jia Ling. Encouraged by the energy of losing 100 pounds in one year. The movie's popularity has also popularized the fitness economy such as boxing and weight loss, and many boxing gyms and gyms have had a "good start" after the Spring Festival.
The boxing gym exploded
Female coach: She kept going to class and her throat was "dry and smoking"
Meituan data shows that since the movie was launched on February 10, the search volume for keywords related to "boxing" has increased compared with last year's Spring Festival. During the same period, it increased by 388.4%, Dianping’s search volume increased by 257.2%, and the number of comments increased by 337.53% year-on-year. The search volume of keywords such as "adult boxing", "boxing experience class", "boxing monthly card" and "girls boxing" all increased more than 10 times compared with the same period during the Spring Festival last year. Shanghai, Beijing, Shenzhen, Chengdu, and Hangzhou are the top five cities in search volume.
It is worth noting that among the relevant user groups, women account for a higher proportion, 67.1%, and men account for 32.9%. 20-35 year olds are the main users of .
"I tried it once and liked it very much. I bought a small lesson pack and am ready to start the hot fat loss journey, come on!" On Dianping, a consumer left a comment at a mixed martial arts gym. Like this woman, many users also want to experience a few boxing classes before deciding whether to study long-term. Many gyms are also "strike while the iron is hot" and launch various flexible activities to meet corresponding needs.
Driven by the popularity of the movie and related offline activities, boxing class group purchase sales have increased significantly across the country. Meituan data shows that since the movie was launched, boxing class group purchase sales in Tianjin, Beijing, Shanghai, and Chongqing have increased by 292.59%, 164.34%, 149.86%, and 89.71% respectively compared with the same period during the Spring Festival last year. In addition, various fitness-related orders, including "martial arts combat", "fitness center", "sports training", "sports venues", etc., are also growing rapidly, with related order volumes increasing by 232.82%, 439.59%, and 439.59% respectively. 255.56%, 1156.25%.
According to the Chao News client, Li Meili, a female coach of a fight club in Xiaoshan, Hangzhou, said in an interview, "We took a break a week before the Chinese New Year and started operating on the eighth day of the Lunar New Year. The two days of the eighth and ninth day are basically full, including regular meetings. There are so many personal trainers, group classes and experience classes, especially the wave of people who come for consultation and experience. There are nearly 10 of them a day in the light."
Li Meili told reporters, "Normally, there are too many. Training videos of boxing, fighting, and Muay Thai are posted on some social platforms, so there are more private messages online. Since the release of Jia Ling’s movie, there have been countless old members who can’t help but want to practice. There are also newcomers who want to try it."
During the three hours that the reporter visited, the boxing gym received a total of 4 waves of inquiries and participation in experience classes, all of which were women. In addition to group classes and private lessons, Li Meili still had to find time to reply to online messages, and she barely had time to drink water. In her words, her throat was "dry" and smoking.
Yan Ning: Jia Ling fell into a rigid aesthetic
html On the morning of February 18, the movie "Hot and Spicy" released the promotional song "Everything is in Time" MV. The starring Jia Ling sang affectionately in two looks before and after her transformation. Jia Ling made waves. , the evening dress style sparked heated discussions.
In this regard, Yan Ning, an academician of the Chinese Academy of Sciences, posted on Weibo about his feelings.
Yan Ning wrote: "I haven't watched any movies during the Spring Festival this year. I just watched the MV "Everything Comes in Time". I will probably be criticized for what I am going to say next.
Since I rarely watch variety shows, I am I only got to know Jia Ling from movies in recent years. She is really approachable and a person that people like naturally. Moreover, I never think that weight is any problem, as long as it is healthy. Therefore, when When many comments in the barrage of this MV were amazed by Jia Ling in the big wave evening dress, I sighed secretly: Isn’t falling into a stereotyped aesthetic again? I learned some about from various recent reports. What I like is Jia Ling’s will, and I applaud her success. But she was really beautiful before, why use secular aesthetics to assimilate an interesting person?
Although I often shout a few words to control my weight, That's purely because I'm stingy and don't want to have so many clothes to wear. In fact, I don't want my weight to drop to a certain level, otherwise I will feel dizzy and unable to support my high-intensity work. At any time, physical and mental health are more important . Try to go see a movie recently."
editor | Duan Lian Du Bo
proofreading | Lu Xiangyong
Daily Economic News Comprehensive Beacon Professional Edition, Beijing Youth Daily, Chao News, Southern Metropolis Daily, Yan Ning Weibo, public information, etc.
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