In the future, a novel may be able to generate a film and television work, and the high barriers and arbitrary nature of the film production method itself will be broken. Traditional types of work such as special effects, photography, and lighting do not have advantages under AI, and AI-generated videos will also bring new divisions of labor. Humans are responsible for creativity, and AI is responsible for creation. Future film creation will be concept films first. It may not be writing scripts, but "writing" images.
openai Wen Sheng’s video model Sora has triggered a big discussion. People in the film and television industry who are highly related to this have fallen into collective anxiety in the past two days.
Zhou Hui, who has been engaged in the film and television industry for nearly 20 years, is now the vice president and CTO of Beijing Tiangong Yicai Film and Television Technology Co., Ltd., a creative imaging technology company. He believes that the video quality generated by sora is shocking enough and can shorten the film shooting cycle. In the future, a novel may be able to generate a film and television work, and the high barriers and arbitrary nature of the film production method itself will be broken. Traditional work types such as special effects, photography, and lighting do not have advantages under AI, but AI-generated videos will also bring new divisions of labor. However, most practitioners in the film and television industry are not fully prepared for the impact of SORA.
Many film and television industry practitioners interviewed by The Paper (www.thepaper.cn) expressed anxiety. But there are exceptions. Du Hongjun, deputy secretary-general of the Chinese Film and Literature Society and founder of the Screenwriters Gang, believes that screenwriters and directors do not need to worry about the emergence of sora. It is a good tool to help achieve film and television effects and can inspire more people's content creativity. . "Humans are responsible for creativity, and AI is responsible for creation. Future film creation will be concept films first. It may not be writing scripts, but 'writing' images."
will change from development to shooting
openai's Vincent video large model sora can be passed Quick text prompts create "realistic" and "imaginative" 60-second videos, and multiple shots can be created in a single generated video, accurately preserving character and visual style. OpenAI said it will provide visual artists, designers and filmmakers with Sora access.
Zhou Hui, who entered the film special effects industry in 2005, has witnessed the box office of Chinese movies grow from just over one billion yuan to more than 5 billion yuan per movie today, and has witnessed the continuous updating of film and television production tools. He told The Paper (www.thepaper.cn) that the emergence of Sora is like the birth of digital cameras or Hollywood 16mm cameras, allowing everyone to create narrative images, which has implications for the supply and broadcasting sides of the film and television industry. great influence.
Zhou Hui said that judging from the quality of AI-generated videos, Sora’s performance is shocking enough. When these AI-generated videos are used to produce micro-short dramas and super web dramas, the image quality is sufficient. Even if there are occasional flaws, they can be repaired quickly to reach the standard of real output. The light and shadow effects of AI-generated videos are also quite good. These light and shadow effects are further optimized through the color grading system in the later stage, and are sufficient for more than 90% of movies. This has a disruptive impact on the film and television industry, improving creative efficiency, creative forms and content. The film shooting cycle will become shorter, the cost will be reduced, and there will be no "collapse" of AI-generated characters. The main features of
sora are to generate one-minute continuous videos, multi-angle continuous videos, build emotional characters, and also achieve seamless transitions. Du Hongjun, deputy secretary-general of the China Film and Literature Society and founder of the Screenwriters Gang, said that sora will even change the development process of film and television projects. For original screenwriters or directors with original scripts, whether they are selling the script or raising funds, they may need to produce an AI short film for display. The main channels for original screenwriters to sell scripts include submitting scripts to companies, participating in venture capital, and recommendations from acquaintances. "There are not so many channels and opportunities for newcomers. AI is so convenient now. If we can use AI to make a movie that can basically describe the story, Creative and stylish short films can be used to match the script for promotion, and can also be used to check whether anyone is interested in the story."
At the same time, when directors and producers participate in venture capital, the traditional way is to rely on dictation and ppt, " The cost of actual shooting is relatively high, at least 100,000 yuan or hundreds of thousands of yuan."Du Hongjun said that if AI is used to create concept short films, presentation problems can be avoided. For screenwriters and directors, using AI for creative previews can also save costs. In the future, the material formats for internal planning projects of film and television companies will be richer," I believe that soon the bosses of film and television companies will ask planners to use AI to make concept films when developing a project. This is completely fine for internal proposal materials, and can also be used to seek investment cooperation. "
At present, the platform-centered system or the producer-centered system has given birth to a series of video works. In the future, a novel may be able to generate a film and television work. Zhou Hui said that the high barriers and arbitrary nature of the film production method itself will be Breakthrough, film and television creation can also be combined with new concepts such as web3.0 and decentralization, and talents with artistic talents can create unique images. Some platforms may slowly fade out of sight due to the influence of sora, and emerging platforms will also appear. " Technology promotes equal rights, but the demand for film and television still exists, and there are still people who want to watch movies and create movies. "This will give rise to emerging platforms to support film and television creation and sharing, and the co-creation of people and AI will bring extremely low creation costs.
The division of labor in the film and television industry will be reshaped
Regarding the emergence of sora, many film and television industry practitioners interviewed said Expressed anxiety. Traditional types of work may disappear due to the emergence of sora, and new types of work will be born.
An anonymous film and television production practitioner told The Paper (www.thepaper.cn) that as for the currently released sora Wensheng Judging from the video level, it will have little impact on normal film production companies. It may have a greater impact on advertising and short videos, and it may also optimize some film special effects artist positions.
graduated from Central Saint Martins Mobile Imaging, University of the Arts, London. Tang Yedi, who is professional and is currently engaged in script production in a film and television company, told The Paper (www.thepaper.cn) that the impact of Sora on film and television practitioners does exist, and the biggest impact may be concentrated in the advertising film and television sector. Compared with movies, advertising Film and television prefer to make visual presentation content achieve advertising effects in a short period of time, and generative AI can quickly solve production costs and technical problems, sora will update traditional shooting methods.
Traditionally, "shooting a piece of original material requires pulling a large A crew of several hundred people, including photography, lighting and other teams, will no longer be needed in the future. In the past, the prices and teams proposed for service, photography, lighting, and equipment were no longer advantageous under AI, so they had to reduce costs. "Zhou Hui said that once the cost of this part is reduced and the market space shrinks, related functions will be migrated, greatly reducing the employment opportunities for some practitioners.
But there will also be AI-based practitioners. If you want to shoot the American Westworld or the Republic of China Period shots can be directly generated by AI, which will bring about a new division of labor, such as AI shooting, AI editing, AI producer, AI director, and AI screenwriter. Zhou Hui said, "Tools will not replace people, but People who use good tools have replaced people who cannot use tools, and people who use advanced tools have replaced people who use traditional tools. From the perspective of overall social changes, there is no need to worry. "
Future film creation is about "writing" images
However, Tang Yedi said that judging from the currently released sora-generated video content alone, it cannot be used on a large scale for entire commercials, which is still compared with real movie shooting scenes. There is a certain gap. “The audience can tell which content is generated by AI and which content has the creator’s thoughts. "She believes that the text generated by AI cannot replace the core of artistic creation.
The above-mentioned film and television production practitioner who did not want to be named believes that at present, the main problem of sora is the lack of vividness of character details. He also believes that the content of the film The imagination and creativity of production cannot yet be replaced by AI.
"Humans are responsible for creativity, and AI is responsible for creation. Future film creation will be concept films first. It may not be writing scripts, but 'writing' images. Du Hongjun said that screenwriters and directors do not need to worry about the emergence of AI tools such as Sora. It is a good tool to help screenwriters achieve results. "On the contrary, I think screenwriters and directors should be happy because it can inspire more people." Content creativity."
However, Du Hongjun told The Paper that although Sora has surpassed the current AI video tool that can only generate a few seconds, according to the current video content generated by Sora, it can only maintain the consistency of characters and scenes within a single shot. , the performance of the characters does not meet the requirements of professional movies. "That is to say, even if it is released immediately, it cannot be directly used to produce a complete theater movie. We can first take advantage of its advantages, maybe use it to make short films within 10 minutes, or use some special shots in feature films. It is more suitable for project concept films and IP preview films. "
As for whether AI-generated videos can reach commercial grade, Du Hongjun said that there are still difficulties. The key lies in whether the consistency of characters and scenes can be guaranteed. "If this challenge can be solved, the entire industry will indeed be transformed, and everyone will Anyone can be a director. "
