" Mr. Red Carpet " also announced that it will withdraw from the Spring Festival schedule.
Seeing that the Spring Festival war has come to an end, "Mr. Red Carpet" has also announced that after " Let's Shake the Sun Together ", "Huang Pi: The God of Wealth Cat from the Sky", and "Bajie: The Lower World of the Canopy" Withdraw from this schedule and choose another day to release it.
This year’s Spring Festival release is really strange, with one film being withdrawn one after another. This is neither the best-grossing Spring Festival movie in history, nor the Spring Festival movie with the best reputation in history, but it has become the Spring Festival movie with the most withdrawn movies in history.
What is even more embarrassing is that this time Andy Lau made fun of his own marriage, but he failed to get the corresponding box office. The one who dealt a crushing blow to him was Jia Ling, the leader of his fans who kept saying that he loved Andy Lau the most. Fans defeated their idols. From Jia Ling's perspective, this is really inspiring. The star that was once far away from him is now getting closer and closer, which makes people understand why Andy Lau lost to Jia Ling.
Repeatedly changing schedules reveals that its positioning is unclear
In fact, this is not the first time that "Mr. Red Carpet" has changed schedules. Previously, it was originally scheduled to be released in November, but it changed its date to the Spring Festival period. I originally thought I could get a bigger share of the big market during the Spring Festival, but I didn't expect that this big market was completely occupied by others. I didn't get any advantage at all. Instead, the box office of over 80 million in seven days was let to others. It was a joke, so I turned around and hurriedly changed the release date.
From this operation, everyone can clearly see that this movie has no idea what kind of position it should have. Think about this, Jia Ling's cleverness lies in this. She has been eyeing the Spring Festival schedule from the beginning to the end. She shoots content that allows the whole family to sit together and watch movies, and the promotion is also in this caliber and direction. "Mr. Red Carpet" failed to figure out its own position several times and just got into trouble.
Leftovers has been repeatedly hyped, lacks eye-catching points, and has no new ideas.
In an era where viewers are constantly stimulated by new news, people don’t even have the patience to watch a classic long drama, let alone for the audience. Let's say that there is a completely unstimulating movie that can arouse people's interest and make them pay to go to the cinema to watch it.
The selling point of this movie, after watching it, is that it uses some very old memes to ridicule and deconstruct it. There are some cliche stories about Andy Lau, such as acting like a big star, not being able to win the Best Actor Award, secret marriage, etc. This can no longer stimulate the audience's curiosity about these contents.
In contrast, the topic that everyone complained about the most was the publicity that Jia Ling lost 100 pounds in a month. Although it was much publicized, everyone saw too much. But we can't stand it. This is indeed the most effective way. We are just willing to be attracted by Jia Ling's promotion. We just want to see Jia Ling, who has been mysterious and invisible for more than a year, not exposed to the audience, and not participating in any variety shows or public activities. What does Ling look like?
Especially some time ago, someone posted a photo of Jia Ling and Zhang Xiaofei. Jia Ling officially refuted the rumors, saying not to believe any photos circulated on the Internet, which made people curious to see what Jia Ling's true identity is. Looking at the results, Jia Ling's appearance really brought everyone a great surprise. Not only could she lift a weight that even people who have been working out all year round can't deadlift, but she also achieved animal flow that requires a super strong core to control. . Although these are not the content of the movie itself, they have attracted the attention of all netizens, making people want to go into the movie to see Jia Ling's style.
underestimated the opponent again, miscalculated consumption preferences and was too confident.
Moreover, Jia Ling not only knocked his dream lover Andy Lau out of the Spring Festival show, but also knocked Ning Hao out of the Spring Festival show. In fact, this is not the first time that Ning Hao has failed miserably during the Spring Festival.Before
, his " Crazy Alien " had met " Wandering Earth ". When he was in the third year of junior high school, the status of the two movies had been reversed. Originally submerged in the long river of history by the most promising "Crazy Alien", "The Wandering Earth" has gone down in film history and has become a landmark event in the history of Chinese films.
's last movie made people feel that Ning Hao was too confident and had been away from the masses for too long. He couldn't produce the flavor of "Crazy Stone" and didn't know what the people wanted to see and talk about. Jia Ling understood that there was an additional layer of female perspective, which was more in line with the current fashion trends.