's eight-day "longest Spring Festival stall in history" ended last night, with a final box office of 8.05 billion yuan exceeding the 7.843 billion yuan of the 2021 Spring Festival stall, setting a record high. There were 163 million moviegoers and 3.936 million screenings. Among them, the Spring Festival period in Beijing achieved a box office of 264 million yuan, with 4.431 million moviegoers. "Hot and Spicy", directed and starring Jia Ling , ranked first at the Spring Festival box office with 2.72 billion yuan. "Flying Life 2", "Bear Infested: Reverse Time and Space" and "Article 20" ranked second to fourth respectively.
"Hot and Spicy" continues Jia Ling's myth
On New Year's Day, a total of eight new films hit the market. Although "Hot" directed by Jia Ling ranked 26.7% higher than "Flying Life 2" directed by Han Han (26.1%), the single-day box office championship was still won by "Flying Life 2".
However, with the release of photos and videos of Jia Ling "losing 100 pounds" for the film, it quickly aroused heated discussion on the Internet. Starting from the second day of the new year, "Hot and Spicy" whether it is scheduled or singled The daily box office ranked first among all new films, and it achieved a box office of 433 million yuan on February 14, becoming the single-day box office champion during this year's Spring Festival. "I bought the ticket just for Jia Ling. I hope this movie can give me strength. I plan to lose 20 pounds this year." At the Anise International Cinema, audience member Ms. Jin told reporters.
Han Han's new film "Flying Life 2" has firmly secured the second position in both film schedule and box office, with a box office of 2.4 billion yuan during the Spring Festival. The 3D animated film "Bear Bears: Reverse Time and Space" performed amazingly, with a box office of 1.39 billion yuan during the Spring Festival. As the tenth film in the "Bear Bears" movie series, the film has achieved a comprehensive upgrade in production, setting a record for this series. Box office record high. Although " Article 20 " directed by Zhang Yimou only ranked fourth with a box office of 1.34 billion yuan during the Spring Festival, the film achieved word-of-mouth spread with its themes related to everyone's lives and excellent quality. Zooming in, starting from February 14, the single-day box office rose to third place.
Lighthouse Professional Edition data analyst Chen Jin told reporters that the average ticket price for this year’s Spring Festival is less than 50 yuan, which is significantly lower than the 52.3 yuan for last year’s Spring Festival. “During the pre-sale period, the subsidies for ticket purchasing platforms this year are relatively large, and many The actual ticket price for viewers is significantly more affordable than in previous years during the Spring Festival, which also makes going to the cinema to watch movies a cost-effective entertainment consumption choice during the Spring Festival."
This year's Spring Festival, the box office share of third- and fourth-tier cities exceeded 53.8%, significantly higher than 50.1% last year. In particular, the performance of third- and fourth-tier cities such as Weihai, Tonghua, Dezhou, Huludao, and Zhangjiakou is particularly outstanding. "The market as a whole continues the momentum of continued decline during the Spring Festival. "Hot and Spicy", "Flying Life 2" and "Article 20" The fourth-tier cities performed well, with box office share exceeding 52%, and the box office share of "Bear Infested: Reverse Time and Space" in third- and fourth-tier cities exceeded 60%," Chen Jin said.
The proportion of family viewers continues to increase, reaching a record high. "Watching movies with the whole family" has increasingly become a consumption habit during the Spring Festival. "Hot", "Flying Life 2" and "Bear Infested: Reverse Time and Space" all accounted for more than 24% of the movies watched in groups of three or more, with family audiences growing significantly. In terms of the composition of the core audience, female viewers accounted for about two-thirds of "It's Hot" and "Article 20". The male audience of "Flying Life 2" was significantly higher than that of other films. Audiences aged 35 and above accounted for the most prominent proportion, exceeding 55%.
The overall reputation is the best in the past
"This year's Spring Festival film types are relatively single, but the quality and reputation of the overall films are the highest in history, especially several leading films, and their performance is very average." Jiang Yong, a film market expert, told reporters that during the Spring Festival, Before the movie was released, "Flying Life 2" and "Bear Infested: Reverse Time and Space" were screened in multiple screenings. "This reflects the film studio's confidence in the quality of the movie." Currently, the Douban score of "Hot and Spicy" It scored 8.0 points, "Flying Life 2" and "Article 20" scored 7.8 and 7.7 points respectively, and "Bear Infested: Reverse Time and Space" also scored as high as 6.9 points. "Every audience can find excellent works according to their own preferences." Jiang Yong said.
Yang Ge, program planner of the China Film Archive, believes that although "Hot" is adapted from the Japanese film "One Hundred Dollar Love", it is still full of highlights in the localization process. ""Hot" is essentially a story about female growth, but Jia Ling did not impose the so-called perfect love and boxing match victory on the protagonist Le Ying. The movie is not sophisticated, and the threshold for viewing is not high. The marketing gimmicks are also very sufficient. Coupled with Jia Ling's strong appeal and popularity, it can indeed attract many people into the cinema. "
" The sequel can still be filmed at such a high level. Han Han's control of the racing theme is indeed worthy of recognition ." Netizen "I really love watching movies" commented. He believes that in addition to Han Han's handling of literary dramas has been significantly improved this time, in action scenes, he "directly shows the most realistic and exciting side of car rally in front of the audience."
film critic "Dark Knight" gave " "Twenty Articles" received five-star praise, "The good thing about "Twenty Articles" is that it talks about the ups and downs of the world, arouses the resonance of the audience with its in-depth description of life, and provides comfort to those who persevere silently throughout the year. And the audience is being entertained At the same time, you will gain spiritual baptism and have a better understanding of laws and regulations such as 'acting bravely for justice' and 'justifiable defense', which highlights the social significance of the film."
Most of the new films released during the Spring Festival this year focus on the comedy style, lacking the magic and science fiction of previous years. and other genres, but Jiang Yong believes that these films have their own selling points. "The improvement of the overall production level is one of the main reasons to attract audiences to the cinema."
Four new films have been withdrawn
The overall booming market has also The phenomenon of "some people are happy and some are sad" is going on. On February 14, " Let's Shake the Sun Together " directed by Han Yan announced that it would be withdrawn from the Spring Festival schedule and postponed to March 30. Subsequently, " Mr. Red Carpet ", "Huang Pi: The God of Wealth Cat from Heaven" and "Bajie: Under the Canopy" were officially announced to be withdrawn on February 16 and 17 respectively. There were originally 8 new films released during the Spring Festival, but in the end only 4 films were left to complete the schedule.
"In such an important period as the Spring Festival, marketing plays an increasingly important role. If the film does not receive attention from the beginning, unless the quality is particularly excellent, it will be difficult to have a chance to turn around." Jiang Yong believes that in the market In terms of attention, "Hot and Spicy" has achieved an unparalleled success. In contrast, tragic themes such as "Let's Shake the Sun Together" are difficult to win the favor of the audience in the Spring Festival period that mainly focuses on "family fun".
In Yang Ge's view, although "Mr. Red Carpet" is a satirical comedy, the theme of the story is not very down-to-earth. "Although people usually chat about gossip, they may not be very interested in the entertainment industry itself, especially... This is especially true for audiences in third- and fourth-tier cities."
"This year's Spring Festival market lacks movies worth between 100 million yuan and 1 billion yuan." Jiang Yong said that this reflects to a certain extent that the current market is still There is a lack of enough excellent works, especially films that obviously lack attention such as "Huang Pi: The God of Wealth Cat" and "Bajie: Under the Canopy" are temporarily scheduled for the Spring Festival, which is a bit "filling up". Their The box office is also incredible.
During the 2023 Spring Festival, "China Ping Pong" directed by Deng Chao announced its withdrawal two days after its release on the third day of the Lunar New Year, and ultimately only earned 100 million yuan in box office. This year’s Spring Festival, there were actually four movies that were withdrawn due to “misjudged schedules” and other reasons, which has to make people think deeply. In this regard, Jiang Yong bluntly said that although the withdrawal of films is a commercial behavior, this practice is still not worth encouraging. “These films have signed exhibition contracts, and withdrawing them at any time may disrupt the market order. "
