text | Linghu Boguang
I didn’t expect that after the withdrawal of “Let’s Shake the Sun Together” a few days ago, two more movies were released today. That is " Mr. Red Carpet " and "Huang Pi: The God of Wealth Cat from Heaven". Not to mention the latter, after all, it is the kind of bad animation movie with three no animations that no one will watch no matter when it is released.
And "Mr. Red Carpet" is a lineup of Ning Hao + Andy Lau. The reason for its withdrawal is the same as "Shake the Sun". The box office was around 100 million in its first week of release. The investment for these two movies was not low, and with the promotion fees and Spring Festival film scheduling fees, they were huge losses, so they decided to withdraw from the movie when they saw something was not right.
From my point of view, the withdrawal of "Shake to Fang Bai" is quite excusable, because the director of this film is called Han Yan, and a similar film of the same type was released during the Spring Festival a few years ago called "Send You a Little Red Flower" ", although the release time is not the Spring Festival period, but the New Year's Day period, the box office has exceeded 1 billion, so I want to give it a try, but now the box office cannot get up and run.
The funniest thing is "Mr. Red Carpet", because in September last year, Ning Hao made such a speech when attending an event:
"I have a feeling that our movie schedules are now too concentrated in a few big movies." holiday, but it seems a bit too crowded. If you can spread it out on weekends, you may not waste bullets so much."
Therefore, "Mr. Red Carpet" was originally scheduled to be released on November 17th, which means it is not the Spring Festival. file. As a result, it was later adjusted to the Spring Festival schedule. At that time, there was a notice saying that it would be adjusted. In the notice, Andy Lau asked Ning Hao, and Ning Hao's reply was: The employer meant it.
is really interesting now. It was moved to a big schedule but was later withdrawn. The reality is more black and humorous than the movie.
Four movies withdrawn? What's going on with the 2024 Spring Festival movie?
Again, that "Huang Pi" just made up the numbers, not to mention, the other two movies are actually not bad in terms of quality. "Shaking the Sun" has a score of 7.9, which is an excellent commercial film. "Mr. Red Carpet" has a score of about 7.9, which is not good among Ning Hao's movies, but it is not particularly bad either. According to normal logic,
should still have a box office of hundreds of millions, just like the box office rankings of domestic movies during the Spring Festival last year.
's two first movies are " " with 4.5 billion yuan and "The Wandering Earth 2" with 4 billion yuan; in the middle, our famous wall, the box office keeper "Bear Bears" has a box office of about 1.5 billion; and the next two movies "Unknown" have a box office of about 1.5 billion ” and “Deep Sea” were all at the 1 billion threshold, and in the end, only the comedy “The Call to Life” with a poor reputation was rejected.
The two leading movies for the 2024 Spring Festival are undoubtedly " Hot and Spicy " and " Speeding Life 2". Then "Bear Bears" directly improved and sucked up the box office of other movies, and "Article 20" sucked the box office of "The Deep" and "Unknown" to rank fourth. In the end, "Mr. Red Carpet" and "Shake the Sun" were reduced to "Exchange Life".
However, their quality and reputation are not that bad. It seems that they are willing to lose, which is indeed a bit ironic.
If you want to ask me why they lost, it was actually the one replied by Ning Hao in "Mr. Red Carpet", which was what the employer meant.
The 2024 Spring Festival movie has actually been very controversial ever since it was released. Although the overall quality of the movie is very balanced (some scores are around 8 points, only "Mr. Red Carpet" is the worst), at first glance it seems too homogeneous. High, they are all about a certain theme + light comedy. Note: there is no heavy industry blockbuster this year.
In terms of genre alone, there is actually a big difference. You can't say that "Article 20" law, "Flying Life 2" racing and "Hot and Spicy" boxing are the same genre. But from the perspective of the large film and television industry, except for "Flying Life 2", which is a bit like an industrial movie, all other movies are similar.
A certain theme + light comedy, for the general audience, there is not much difference in the industry. If you add some comedy elements, you want to sell well during the Spring Festival.
The current box office ranking is that Jia Ling's biggest weight loss gimmick and "Hot and Spicy", which is a woman's dream, is number one; and the movie itself is the best + well-known sequel + Shen Teng's "Flying Life 2" ranks second."Article 20" did not make it out of the circle due to realistic factors and comedy + Ma Li and Lei Jiayin were still not as good as Shen Teng, and finally ranked fourth temporarily (now it has reached third).
However, the terminally ill love story of "Shaking the Sun" and the cold humor of "Mr. Red Carpet" satirizing the entertainment industry seemed uncompetitive during the Spring Festival. "Bear Bears" finally became the biggest winner.
I think if "Dunhuang Heroes" is released, or Jackie Chan's "Legend" is released, although there will be no industrial blockbusters in this Spring Festival release, it will be much better than now. The quality of these two movies is higher. "Heroes of Dunhuang" is expected to become the next "Assassination of Novelists". No matter how bad Jackie Chan's "Pu Songling" is, it will still have a box office of hundreds of millions, and it will not be as miserable as it is now.
The current result of the 2024 Spring Festival really echoes Ning Hao’s own complaints. The management and everyone wanted to be broad, but the result was dead.
The 2024 Spring Festival release, with three movies running, proves that Chinese movies are indeed "sick"
This year's Spring Festival release is indeed quite strange. Strangely enough, the movie's reputation and quality are pretty good, and the box office seems to be pretty good too. But something is always wrong, and I still want to put forward some of my opinions. I think it still has to go back to the success of "Li Huanying".
Because in the current box office rankings of Chinese movies, I think there are four movies that are controversial for the Chinese movie industry.
The first one is "Changjin Lake". Its subject matter, all-star cast, film and television industry and expression are all good. After all, in the context of the patriotic wave of the past two years to resist U.S. aggression and aid Korea, it was normal for the box office to explode. The biggest problem is that there were three directors and a rushed construction period, which resulted in the film not being fully completed. That is, it is not a very good war blockbuster, but it is understandable that it has such a high box office.
The first one is "Tang Detective 3". The quality of this movie is really problematic, but it is the first major commercial IP in China in the new era to have a third film. It was completely ruined by the excessive intervention of capital, which led to the collapse of reputation. , this movie originally broke 1 billion in three days, aiming to break the record of 7 billion in box office.
The last two films are "Li Huanying" and "Man Jiang Hong". The former is a family comedy with a serious sketch feel but sincere emotions. It won because "Tang Detective 3" pulled its big crotch and was overtaken, allowing the Chinese audience to vote with their feet. The latter is still difficult to explain. It is related to marketing, but it is also related to the threshold of "Ball 2".
Other movies such as "Wolf Warrior 2", "Operation Red Sea", "Nezha: The Devil Boy Comes to the World" and "The Wandering Earth" series are all heavy industry blockbusters, and may not be of the same quality, but they are all top-notch domestic films in different subject areas, and their significance is also It's very important, and with the addition of "I'm Not the God of Medicine", it's very complete.
In addition to "Wolf Warrior 2" that transcends "cultural significance", you will find that netizens have the least controversy about the above-mentioned movies.
In fact, when "Li Huanying" became a hit, some netizens argued that this kind of movie might have changed investors' preferences. When we talk about this, have we paid attention to the film product itself and the audience of the film product? The strong box office results of a comedy film may change the preferences of investors, thereby causing a negative impact on the film industrialization or our country's film industry.
For me personally, it has indeed come true in the Spring Festival of 2024. This is the result of the speculative, short-term and blindness of capital. The responsibility lies with the weakness of capital itself. We should need more and better art. Appreciation and deep capital involvement.
We criticized the possible ignorance of investors, but Jia Ling began to copy this kind of speculation and achieved great success.
Let's think about it carefully. Last year, there was a remake of the same movie "The Lost Girl". It was also a realistic topic + well-known stars and created a huge gimmick. The problem is that "Hot and Spicy" is not as good as "The Missing Girl" from a movie perspective. "excellent. "All or Nothing" is more comparable to "Article 20". The latter is of higher quality, while the former is of lower quality, but it is an original script at least.
remake IP+realistic topic+well-known celebrity topic+some kind of social event big gimmick. is a commercial market. If a movie only accounts for one or two items, or even three items, I think it is normal. However, "Hot and Spicy" accounts for all of them and is still so successful, which is really shocking.
The 2024 Spring Festival stall is really weird? Bad money drives out good money
Let me discuss my concerns from a business perspective. From an investment perspective, if we define a work as an asset. So following the trend of investment often means that you only see the success of the previous asset project, but do not recognize this seemingly similar asset project at all. Is the asset high-quality? Where is the quality? Is it really possible to achieve similar results? Just put the money in.
For ordinary people, it doesn't matter whether it is "Li Huanying" or "Hot and Spicy", because ordinary people just watch movies for fun, but for movie fans like us, in fact, "Li Huanying" came out There were quite a lot of supporters at that time, and if it turned out to be a good film, we would actually be able to accept it.
If they make a bad movie, they deserve to be insulted by everyone and lose money.
Because this kind of capital can have a good effect on the film industry, because they simply can’t tell what is a good work and what is a bad work. There is also a very interesting example, that is, after "Shanghai Fortress", the kind of traffic economy movies collapsed.
Do you think that just because you say you are a science fiction actor, you can really get the same treatment as "The Wandering Earth"? Stop dreaming!
However, times are progressing, and so are filmmakers. Domestic dramas are still playing the traffic economy, but what filmmakers are playing is no longer called the traffic economy. There is no name to describe it, a remake of a realist economy?
I believe that the development of China's film industry can be achieved only through the joint efforts of those who truly care about film art, truly improve film technology, truly respect film audiences, conscientiously do a good job in publicity and distribution operations, and truly understand the value of film investment. . Among them are high-quality film works, good film technology, an attitude of respecting movie audiences, healthy publicity and distribution operations, and a correct investment attitude towards movies.
and every outstanding investor, artist, worker and audience are our very valuable assets. But this year's Spring Festival "Hot and Spicy" is obviously not a good direction, just like "The Disappearance of Her", Happy Twist, and a large number of remakes of movies. On the contrary, it will make these high-quality assets of ours buried by weird opinions.
What is the funniest and ironic thing in the 2024 Spring Festival? I think it is the words of Ning Hao from "Mr. Red Carpet". It's like, in the past two years, we were criticizing Han Han's "Four Seas" and Zhang Yimou's "Man Jiang Hong". As a result, they delivered movies with better quality this year, but they all lost to the female version of Chen Sicheng.
Of course, I am now China’s number one female filmmaker Jia Ling, she is so amazing.
