On the evening of February 16, the first episode of the second season of the variety show "Music Warehouse No. 17" was broadcast on Zhejiang Satellite TV. Kuyun's real-time ratings data shows that after this variety show was broadcast, the real-time ratings were around 0.2557%, and showed a relative decline.
In terms of program popularity, the first issue of the second season of "Music Warehouse 17" did not produce good numbers either. Maoyan Professional Edition data shows that this variety show ranks only 21st among all variety shows throughout the day. Many variety shows that have been broadcast for a long time are ranked before the 20th. It is rare for a new variety show to have such low popularity.
In terms of audience reputation, it is also worth a reference. On Douban, the first episode of the second season of "Music Warehouse No. 17" only generated one short review from the audience. Let alone what this audience member said, it would be too embarrassing to just say that this "only formed one". For a normal variety show, no matter how low-quality it is, at least there will still be viewers willing to make short comments. What the hell is going on with this variety show? Why are the audience not even willing to comment?
Looking at the first episode of the second season of "Music Warehouse No. 17", I feel that this variety show has a triple hit in terms of ratings, popularity and audience reputation. The reason is simple. Its quality as a music variety show is really not good. In other words, our music variety shows really shouldn’t do this.
Let’s talk about the music content first.
Audiences who have not watched this variety show will definitely be surprised. Zhejiang Satellite TV is a real first-line satellite TV. How can a first-run music variety show have such low ratings as you said. But you only have to watch one issue to understand why. In the first episode, several singers sang a few songs, but the first episode lasted nearly two hours. Were you singing during such a long time? In the first episode of
, more than an hour was spent chatting. "Music Warehouse No. 17" once made people doubt that what they were watching was not a music variety show, but a show where singers and stars chatted and played games. This kind of content where celebrities sit together, chat and play games is not good to watch.
Let’s talk about the stage.
Other music variety shows, again, have to be on the satellite TV stage. Let’s not talk about the stages of top music variety shows such as Dragon TV and Hunan Satellite TV. The stages of these two companies really treat music variety shows as top variety shows. The stage of Jiangsu Satellite TV’s New Year’s Eve Party is incomparable! The current audience is no longer ignorant when they see the top stage.
On the other hand, Zhejiang Satellite TV's "Music Warehouse No. 17" really set up a stage in the warehouse. Maybe this is what this variety show wants. However, the place where the stage is set up can be simple, but the music equipment cannot be bad. As for Zhejiang and Taiwan, you should really take a look at the several music variety shows on Hunan TV, some of which cut out the complicated and simplify them. But in the process of cutting out complexity and simplifying things, the luxury inherent in the stage is hidden and present. What about Zhejiang and Taiwan? The warehouse is really used as a stage for the grassroots team.
Then the celebrity artists came on stage to sing. After
chatted for more than an hour, everyone finally went on stage to sing. However, what about rhythm? It's not that their sense of rhythm when singing is wrong, but that when they join the show, they really make it last. In the content of the program, several celebrities actually asked another celebrity to talk for a while on the stage. what is this? In a variety show, time is precious, so how can we tolerate such a long time?
Besides, these female audiences who came to the scene, even if they are female fans, do not deserve to be respected, but their time is also time. It is really good to not sing more than sing a few songs, but to make up the time by chatting. ? Moreover, such content was actually broadcast in the form of a variety show for the audience to see. These singers still think they are so smart. This is terrible stuff.
This variety show is a bit like a reality show. Let a group of celebrities set up a stage in the warehouse and invite everyone to listen to the music.But isn’t setting the stage the point of a reality show? What did these stars build? It's not just watching the workers build it, they just look like normal people nearby. What kind of reality show is this?
Based on the above, I feel that it is inevitable that this variety show will fail three times. Variety shows really shouldn’t do this. (Text/Ma Qingyun)
