If you ask who is the most popular during the Spring Festival this year? Jia Ling must have done her part. After losing 100 pounds and triggering heated discussions on the Internet, Jia Ling successfully achieved continuous hot searches during the Spring Festival. The entire Internet was discussing Jia Ling's weight loss, and even the delicacies for the New Year's Eve dinner no longer tasted good. What should we think of Jia Ling’s gameplay? What should we think of Jia Ling’s logic?
1. Jia Ling’s movie box office has exceeded 8 billion?
According to a report from Beiqing.com, as of 16:00 on February 13, 2024, the movie "Hot and Spicy" starring director Jia Ling is currently in theaters, with a current box office of 1.427 billion yuan; the box office of movies starring Jia Ling has exceeded 8 billion yuan.
On the first day of the Lunar New Year, the 2024 Spring Festival schedule was officially unveiled. Jia Ling's second directorial work "Hot and Spicy" met the audience. Her appearance after losing 100 pounds was also exposed for the first time. On the same day, Jia Ling released the latest character poster of the movie with the text: "Everything is too late - remember to love yourself!"
During the Spring Festival holiday, Jia Ling was considered one of the most popular people, because her slimming appearance brought piping hot... The effect is very inspiring. However, Jia Ling bluntly said that filming "Hot and Spicy" did not want to cause everyone's body anxiety, nor did she want everyone to discuss whether they are fat or thin. "Being thin is not my ultimate goal. I want the audience to see a person who is positive and starts to love himself."
Jia Ling plays the protagonist Le Ying, who isolates herself from society after graduating from college. Because of boxing and the inspiration of the saying "You can only live once", she chose to change her life trajectory and became a female boxer, and found the answer to "Who am I" on the field. Jia Ling said that Le Ying in the film did not become thinner, she just became stronger!
For the filming, Jia Ling gained 40 pounds and lost another 100 pounds. As for why she had to "trouble" like this, she said it was to change her screen image, that is, to break through the previous thinking stereotypes left to the audience in terms of "acting". Because in the past, Jia Ling "showed off her fatness", in order to break that lively and cute image, she hoped to make some breakthroughs.
2. What do you think of Jia Ling’s gameplay?
As a representative figure in the Chinese comedy industry, Jia Ling's successful cases in the film market are of great research value. Especially during the 2024 Spring Festival, Jia Ling's high-profile film "Hot and Spicy" and her topical marketing strategy around her personal weight loss of 100 pounds not only triggered heated discussions across the Internet, but also boosted the movie box office With strong growth, how should we view Jia Ling’s Spring Festival performance this time?
First of all, Jia Ling is well versed in the cyclical patterns of the Chinese film market and audience preferences. The Spring Festival is one of the most popular periods in the Chinese film market, with a strong atmosphere of family reunion and celebration. The release of light-hearted comedies at this time just meets the audience's demand for holiday entertainment. Jia Ling chose to release "Hot and Spicy" during this time period. With the help of her consistent humorous style and people-friendly image, she accurately targeted the family movie-watching group, making the content of the film highly consistent with the atmosphere of the schedule, thus effectively attracting a large number of viewers. Enter the cinema.
Secondly, people’s eating habits tend to change during the Spring Festival, and many people choose to enjoy delicious food during this time. However, overeating can easily lead to weight gain, which can lead to health problems. Therefore, the topic of weight loss during the Spring Festival has also become a hot topic of discussion. As a public figure, Jia Ling's image and behavior often receive widespread attention. During the Spring Festival, her successful weight loss attracted a lot of attention and became a hot topic on social media. This not only enhanced her personal image, but also brought more exposure opportunities to the movie "Hot and Spicy". When the audience sees that Jia Ling looks healthier and more beautiful after successfully losing weight, they will have more expectations for her performance in the movie.
Thirdly, Jia Ling has always been known for her plump and cute image. Her fat persona has not become an obstacle to her career development, but has become her unique label and charm. When such a chubby comedy star in public perception is determined to lose weight and actually succeeds in losing weight, the news and communication power it generates is far greater than that of other thin stars.This huge sense of contrast not only brought more attention to Jia Ling herself, but also cleverly transformed it into the film's promotional highlight, making "Hot and Spicy" stand out among many Spring Festival films.
Fourth, by planning the event marketing of "Jia Ling lost 100 pounds", Jia Ling and her team successfully tied personal topics to the movie, creating a social hot spot with continuous fermentation power. Both official channels and social media platforms have made full use of this topic to warm up and promote, constantly attracting and maintaining the attention of the audience. This strategy of in-depth binding of topics not only effectively increased Jia Ling's exposure, but also allowed the movie "Hot and Spicy" to accumulate extremely high popularity and expectations before it was released.
Therefore, the success of Jia Ling's movie box office exceeding 8 billion is not an accident, but the result of her precise market strategy, deeply rooted stories and unique personal charm.
