TV series "Happy Parents" is being broadcast exclusively on the dual platforms of Hunan Satellite TV and Mango TV during the Spring Festival. As of now, this TV series has been aired for more than half of its time. The play is a progressive work, a typical "accompaniment style" of family life comedy. As more plots emerge and unfold, a large number of viewers who have "got into the trap" obviously cannot do without this TV series. I feel that the long tail effect of this TV series will be very obvious in the future.
"Happy Parents Group" currently has very good ratings, online broadcast numbers and audience reputation. In terms of the ratings data of Hunan Satellite TV's drama, according to data from Kuyun and other platforms, the drama has been leading the ratings of prime time dramas on satellite TV. In terms of online broadcast numbers, judging from the data of Maoyan Professional Edition, the drama even took the top spot in the week.
As more plots are released, the single episode playback volume of "Happy Parents" on Mango TV should continue to increase. What took off together with the ratings and online broadcast volume was the show's reputation among real viewers. Everyone generally reflects that this comedy TV series during the Spring Festival makes people addicted and want to follow it. The show has become an evening standard feature on many living room screens.
Obviously, the TV series "Happy Parents" is outstanding. Many of its genre details, content details and value orientation details are worthy of serious discussion.
Let’s talk about this “accompanying style” first. is one of the TV series features that is most easily ignored in our current TV series creation. In fact, as early as more than 20 years ago, many family life dramas had this "accompanying" feature. For example, there are many family comedy works such as " I love my family " and " Family with Children ". This kind of "accompaniment" is to establish a "family-like" relationship with the audience through the plot content, so that the audience feels that the play is a part of everyone's daily life and cannot be missing.
Currently, the "Happy Parents Group" currently being broadcast by Hunan Satellite TV and Mango TV achieves this kind of "companionship". In the plot, these families and the stories of each member of these families constitute the audience's own story. The screenwriter hides close to the audience, collects the content of the audience's family, school and workplace stories, and organizes them into a TV series. The audience sees themselves and their families, so this TV series makes the audience feel that it is accompanying them in the way of family life. Once the "accompanying style" of
is successfully constructed, "Happy Parents" will become a truly original IP drama. After the first part of the show ends, there will definitely be tens of millions of viewers (based on the show's current single episode broadcast volume) looking forward to the subsequent stories of these children and parents. The huge expectations brought by this "accompanying style" will inevitably form market value.
Let’s talk about the “idea style” of the play. general TV dramas are not responsible for providing the audience with ideas to deal with many difficulties, dilemmas, etc. in life and work. Because the most original attribute of a TV series is storytelling, it needs to be the first to be responsible for the story and conflicts. Therefore, many TV dramas have many conflicts and dense stories. At the same time, there are also a number of conscientious dramas with their own "idea-like" characteristics, which help the audience resolve daily difficulties and trivialities through plots.
The TV series "Happy Parents" has this "idea-like" characteristic. The story content of this TV series comes from the daily life, education and workplace of the audience. At the same time, the way to resolve these conflicts in the story provides the audience with ideas. We might as well give a few examples to prove it.
For example, the store where the heroine works has to lay off half of its employees. This conflict point is really difficult to resolve. However, in "Happy Parents", from the voting decision to the final happiness, the screenwriter's ingenuity is indeed hidden. Urban life dramas have real-life inspiration and guidance value.I think that after watching this TV series, many company bosses should understand the principle of advancing and retreating together with their employees.
For another example, "Happy Parents Group" contains contents such as school bullying, fake bullying and "soft" bullying. In the face of these "bullyings", how should parents face it and how should they solve it? In the play, the actions of the protagonists gave the audience many answers with reference value. In particular, the issue of "soft" bullying is presented in the drama, which has not been seen in previous film and television dramas. This kind of plot is definitely worth thinking about for the audience of the show.
Even in the show, several children were suspected of "puppy love" by their parents. This is also what the parent-type audience of the show will face, is facing, and has already faced. How to face and deal with the problem of children's puppy love, whether this problem of puppy love is the problem of the parents themselves, etc. are all put on the table by the drama and talked about in a very healthy way. These narratives can guide parents correctly.
Therefore, I say "Happy Parents" is an "idea drama for families with children". It provides ideas for children, middle-aged parents, and life ideas for grandparents.
Finally, let’s talk about some details about the value orientation of the play. When I watched the first few episodes of "Happy Parents", I was always worried about the value orientation of the drama. I personally take a critical attitude towards the terms "Parent Committee" and "Parent Committee Director" and believe that "they" should not exist. In actual education work, teachers should communicate directly with parents rather than through the "Parent Committee." Therefore, I am very worried that this TV series will rectify the name of the "Family Committee".
After watching the series for many episodes, I think the earlier worries were unnecessary. In the play, although there is a "Family Committee" and a "Family Committee Director", the narrative attitude towards the type of imagery is slightly ironic. This is very valuable. In particular, the ridiculing content about the "parents committee director" can curb the vanity of many parents. In the parent group, the content of everyone's "jealousy" can also slightly sting the audience - if it is, change it, if not, encourage it.
"Happy Parents" is a comedy TV series with the attribute of "satire". Many attitudes and practices of parents will be pointed out by this TV series when they are not in line with correct values. For example, Ma Ziheng's mother was criticized by some parents because she looked younger in sportswear. The play adopted a narrative method of direct counterattack against such unreasonable criticism. This is a very positive value transfer.
For another example, Liu Guoning's mother wanted to lose weight, to the point of skipping dinner. As a result, she was hungry and ate instant noodles in the middle of the night, and Liu Guoning came out to imitate the barking of a puppy. This was a scene that made the audience burst into laughter. This kind of ridicule is of course well-intentioned and has positive value. But at the same time, it can indeed serve as an exhortation. Many of the absurd behaviors of parents are conveyed in a comedic way by the play, which will definitely make parents think about themselves while they are smiling, do they have the same problem?
Based on the above, I believe that the screenwriters and directors of "Happy Parents" should continue to hide around the audience, discover the daily details of the audience's life, education and work, and continue to create TV series for everyone Bring joy and inspiration. This kind of TV series that accompanies the audience to grow up has very good social demonstration value. "Happy Parents" should have a second or third part. (Text/Ma Qingyun)
