Chao News Client Reporter Lu Fang
The Spring Festival of the Year of the Dragon in 2024 is a holiday for Zhang Xiaohui, chairman and general manager of Zhejiang Film and Television (Group) Co., Ltd., to get ready for the trip. The romantic movie " I Lost You " produced by the company will be officially released on March 8 after the Spring Festival. After taking a breather during this holiday, the preparations for the release will continue in full swing. Advance.
talked about the reorganization of the Chinese film market in 2023 and plans for the Year of the Dragon in 2024. Zhang Xiaohui said that there are five film projects going hand in hand in the new year, and hope and pressure coexist.
"2023 is the first year of the post-epidemic era, and the 'final exam' score of 54.915 billion has really caused heated discussion in the industry. There is a trend behind the numbers that has attracted everyone's attention: the box office share of domestic films has increased significantly compared with before the epidemic, and imported films The market performance of blockbusters has been disappointing one after another, and 90% of the top ten box office films are locally produced. As a state-owned film and television company, our feeling about this is: hope and pressure coexist. How to deeply cultivate local culture and how to make works more accessible to the public Emotions, this is what filmmakers strive for."
"In 2024, the love movie "I Lost You" produced by our company directly faces the hot spots and pain points of young people's lives today, and truly records the lives and pain points of young people in this era. Dreams and love. The film is deeply rooted in the trivial daily life, and presents a story of an ordinary couple finding love in an ordinary life. The story is delicately expressed and full of life quality, and vividly interprets the beautiful belief of "giving love back to life". The film is scheduled to be released on March 8 this year."
"The movie "Operation Against Heaven: The White Tigers" is based on the War to Resist U.S. Aggression and Aid Korea. It focuses on the cultural mission of "continuing to promote cultural prosperity at a new historical starting point" and strengthens cultural confidence. It is planned to start production this year. "
" The comedy film "Life is High" is based on the story of Zhang Juncheng, a security guard at Peking University, who was admitted to Peking University and returned to his hometown to build a school to train students. It depicts small people with big dreams and pays tribute to everyone who works hard for their dreams. . Currently in the stage of script creation. "
" The story of the animated film " Black Cat Sheriff " comes from the classic Chinese comic IP. The Chinese comic hero in the childhood memories of a generation returns again. The animated film "Galaxy Love Traveler" focuses on Liangzhu Culture, the historical context of Zhejiang, is currently in the script stage."
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