The dragon is auspicious and warm to welcome the spring. On February 9th, New Year’s Eve, adhering to the social responsibilities and responsibilities of cultural state-owned enterprises and based on caring for the people’s spiritual life, the “Warmth” event was hosted by China Central Radio and Television and China Film Co., Ltd. and hosted by China Broadcasting Television Satellite Co., Ltd. The public welfare live screening event of "Watching the Spring Festival Gala in the Year of the Dragon Cinema" was successfully concluded.
This event is co-organized by China Cinemas, Sichuan Pacific Cinemas, Jiangsu Xingfu Blue Ocean Cinemas, Zhejiang Times Cinemas, Hubei Yinxing Cinemas, Wanda Cinemas, Hengdian Cinemas, and Womei Cinemas, relying on China Film's "appointment screening" The platform held ten live special screenings of the Year of the Dragon Spring Festival Gala in cinity theaters in ten theaters in nine cities. We also invite couriers, migrant workers, sanitation workers and other workers in foreign lands who are unable to reunite with their families during the Spring Festival to ensure the normal operation of the city, to watch the CCTV Year of the Dragon Spring Festival Gala and spend time together with audiences across the country on the big screen. During the Spring Festival, let’s feel the warmth of the social family together.
Nine-city grassroots workers warmly gathered in multiple city theaters to watch the live broadcast of the New Year's Eve Gala
In June 2023, General Secretary Xi Jinping emphasized at the symposium on cultural inheritance and development: "Continue to promote cultural prosperity and build a cultural power from a new starting point. Building a modern civilization of the Chinese nation is our new cultural mission in the new era." China Central Radio and Television and China Film Co., Ltd. actively carry out work, adhere to the people-centered approach, constantly meet the people's growing spiritual and cultural needs, and grasp the Good cultural construction, increase the spiritual and cultural wealth of society, play a leading role when the country and people need it, and host and participate in many public welfare cultural activities that benefit the people. The eight cinema lines participating in this live screening event selected cinemas covering Changsha, Haikou, Hangzhou, Chengdu, Nanjing, Jinan, Nanchang, Zhengzhou, Dongying and other cities. Each cinema specially selected the cinity cinema with the best audio-visual effect. As the screening halls for this event, the two cinemas in Jinan and Nanchang have specially opened the cinity LED cinemas that have just been put into operation to provide the audience with a smoother and clearer top-level visual experience. This event invited grassroots workers from nine cities to the theater to watch the Spring Festival Gala on the big screen to celebrate the New Year. At the
event, the audience said that it was heart-warming to be invited to participate in the event during the Spring Festival, the most grand traditional festival of the Chinese nation. “Every year when everyone goes home for the New Year, we all stay alone because of our work, but today The live screening of the Year of the Dragon Spring Festival Gala specially opened for us tonight made us feel very warm this winter."
Actively respond to the cultural digitalization strategy to create a new scene for movie live streaming
In 2022, the General Office of the CPC Central Committee and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" to promote the construction of a cultural power, enhance cultural confidence and self-reliance, and promote high quality It is of great significance to develop and enhance the country’s cultural soft power and the influence of Chinese culture. Since its launch more than 40 years ago, the China Central Radio and Television Station Spring Festival Gala has made positive contributions in meeting the cultural needs of the people, enhancing the influence of Chinese culture, and stimulating the vitality of Chinese culture. While promoting the inheritance and innovation of China's excellent traditional culture, the Spring Festival Gala brand also continues to inject new cultural vitality into the vast market.
In recent years, China Film Corporation has kept up with the times, continuously promoted the development of digital multiplex scenes in cinemas, and continued to explore new formats of cultural digital technology. On New Year's Day in 2024, China Film and Television cooperated with China Film Broadcasting Corporation to simultaneously broadcast the "2024 Vienna New Year Concert" in nearly a hundred theaters across the country, creating a precedent for live broadcast in theaters and attracting great attention from the industry. In this public welfare live broadcast of the Spring Festival Gala, the audience also highly affirmed this viewing format. They all said that watching the Spring Festival Gala on the big screen in the theater was a very unique experience.
In the new year, China Central Radio and Television and China Film Corporation will continue to shoulder cultural responsibilities and social responsibilities, with the important goal of meeting the spiritual and cultural needs of the people, going to the grassroots level, deeply caring for the lives of different groups of people, and using Practical actions convey warmth, create more diversified cultural content and more diverse viewing methods for audiences, contribute high-quality screening content to audiences across the country, and create a good viewing experience.
