The most popular film not released during the Spring Festival is undoubtedly Jia Ling 's " Hot Hot ". Director and star Jia Ling shocked the entire Internet by losing 100 pounds of weight. Jia Ling became invisible and prepared for the New Year's Day. King's return".
During the period, many entries about Jia Ling were on the hot search, and the popularity continued to rise, but it also suffered a lot of doubts and criticisms...
As a commercial movie that hit the box office during the Spring Festival, the change in body shape seems to be a factor in this movie The only selling point of the movie is that the audience sitting in the theater just wants to see Jia Ling's real change in figure? Perhaps the box office performance of this movie will be determined by the audience's reaction on the morning of New Year's Day.
Seeing that "It's Hot" is about to be released, the melee between the parties is getting worse and worse. No, as soon as the final trailer of Jia Ling's "It's Hot" was released, just a few seconds of the silhouette of Jia Ling's boxer was once again hotly discussed. Hot search.
The popularity has once again aroused the jealousy of some people. In a trailer that was more than two minutes long, netizens were stunned to focus all their attention on the silhouette at the end of the film. The boxing spirit of fighting for yourself promoted in the trailer did not mention at all. .
In the film, the heroine fights for herself. It doesn’t matter if she is laughed at, it doesn’t matter if she wants to cry, so it doesn’t matter if she fails. Are these words not passionate and inspiring enough?
From the silhouette of the poster of "Hot and Spicy", we can see that Jia Ling's eyes are very different from the roles she played in the past, with a bit more perseverance and bravery, so I am very curious about what kind of breakthrough Jia Ling can bring this time.
To be honest, the first trailer at that time was very complete and had the tone of a male director's system. Li Huanying's only highlight is that she can tell a story in a feminine and simple way.
This final trailer has fewer surprises. As a viewer, I was attracted by this final trailer. It can be seen that a lot of effort has been put into the plot, and you can see many details.
This final trailer is so in-depth, but who always thinks that this movie is just marketing for weight loss? Why is the focus all on weight loss?
Netizens said that it is because the public does not care about the two-minute story of a 30-year-old waste who is introverted, shy, poor in words, and has poor self-control. How he rediscovered his own value in life, but the story of how Jia Ling lost weight in that second That’s the picture!
I saw that the final trailer was very effective. Some people even stole materials and leaked the secrets in advance. Various things were bomb-proofed. The commercial war for the Spring Festival movie is so cruel!
is capable of stealing screen and stealing materials. It really makes some people speechless because they have no copyright awareness!
Jia Ling's "Hot and Spicy" was so bomb-proofed that CCTV couldn't stand it anymore!
CCTV Net Entertainment posted an article on Jia Ling's platform: Despite the "escape" of not being understood, she still wants to be understood and recognized... She chooses to go from being at a loss to fighting for herself!
CCTV’s call cleverly avoided the topic of losing 100 pounds and brought the focus back to the core of the film.
CCTV’s call to the Sixth Princess is also very precise: ’s silhouette in the boxer state is full of power, and the hot sweat makes her transformation path shine!
I don’t care whether the marketing of this movie is good or bad, but as the trailer said, I thought that only by being good to people can you get hugs, but in fact, boxing can also be done by being bad to people...
Someone made a movie to promote the theme of love. Go and fight on your own. Just because Jia Ling has lost weight, it will be used to create body anxiety...
The movie's promotional plot also promotes the core of the expression, but some people only insist that people are using their bodies as gimmicks, but it is a fact that people have lost weight, whether it is In and out of the play, this is a point that no one can avoid! Just because
attracts more attention and discussion than other content, has it become a gimmick? It's just a movie. Isn't it normal to use marketing to arouse the public's curiosity and go to the movie?The movie hasn't even been released yet, so why do we conclude that it's all a gimmick and the content must be ugly?
In fact, the entertainment industry is the most realistic and competitive industry. Jia Ling’s perseverance in the entertainment industry for so many years is unparalleled, so losing 100 kilograms is not a problem for her, and her weight is also Belongs to a large base.
Finally, I quoted a netizen as saying, some people, please don’t hate us too much for our female director who has the highest box office in the world. As a new director, "Hot" is only her second film, so she will be belittled by you, and it is too early. Bad-mouthing is another leak. Please cherish the only work in our Spring Festival stalls that tells the story from a female perspective.
[picture from the Internet]
