In the first month of the new year, the circle of new car-making forces seems to be turned upside down. Huawei , which came from behind, entered the world of , and finally pushed down the ideal car , which had always dominated the list.
surpassed the ideal of top horse, Wenjie took the top spot, Yu Chengdong smiled, Li Xiang cried?
1. Yu Chengdong smiled?
In the first month of 2024, Wenjie has had a great start. According to
data, in January 2024, Wenjie delivered a total of 32,973 new cars, beating its old rival Ideal and becoming the monthly sales champion of a new power brand in the Chinese market for the first time.
What needs to be pointed out in particular is that the sales volume of Wenjie in January not only soared 638% year-on-year, but also surged 34.76% month-on-month, with more than 1,000 vehicles delivered in a single day on 24 days.
In the off-season of the auto market when the sales of car companies are generally declining, the industry still shows a month-on-month upward trend, and the upward momentum is very strong.
It’s no wonder that Wenjie’s performance is so strong. Since its launch in September last year, the cumulative sales of Wenjie’s new m7 have exceeded 140,000; since the launch of Wenjie m9 in December last year, the cumulative sales have also exceeded 40,000.
The surge in orders and the acceleration of production and delivery efficiency have driven the sales of Wenjie to continue to rise.
Wenjie's sales are so impressive, Huawei's Yu Chengdong is naturally smiling. He said on the social platform: "Our estimate of the popularity of smart car selection was insufficient and conservative. 'Yu Dazui' has become 'Yu Xiaozui'."
This can be regarded as Yu Chengdong rectifying his nickname of "Yu Dazui".
2. Li wants to cry?
The competition in the auto market is very fierce, and the market pie is only so big. Some people are happy, but others are worried. The one who is worried now is Li Xiang of Li Auto.
In 2023, ideals are like wild horses running wild, sales continue to soar, and they are the best among new forces. In December last year, Ideal sales even exceeded the 50,000 mark, which is eye-catching.
However, in January this year, Ideal sales plummeted to 31,165 vehicles. Although it increased by 105.8% year-on-year, it fell by 38.11% month-on-month.
's ideal of being the best-selling new force was finally derailed by Wenjie and lost its Iron Throne.
You must know that last month Li Xiang was not unaware of the crisis. He lowered the prices of three Ideal models by 30,000 to 40,000 yuan in order to withstand the offensive of the industry.
But even so, Ideal still failed to retain its top spot.
still remembers that in the third quarter of 2022, Ideal was beaten by Wenjie and was unable to fight back. The phenomenon-level best-selling product Ideal One was even disabled and had to stop production early.
During that time, Li Xiang was under tremendous pressure and "couldn't sleep at all." Now, old rival Wenjie is attacking crazily again, and Li Xiang may not be able to sleep for the second time.
3. Is smart driving the key?
asked why the world can transcend ideals? Mainly due to these three aspects. First of all, Huawei behind the scenes has brought too much aura to the industry.
In August last year, Huawei mate 60 pro equipped with a new chip was launched. Through its breakthrough in 5g chips, it not only slapped US Commerce Secretary Raimondo in the face, but also greatly inspired the national pride and self-confidence of the Chinese people.
This sentiment will naturally be projected onto the world of Huawei empowerment.
Wenjie took advantage of this unprecedented wealth and enjoyed this wave of dividends. As a result, sales continued to surge, and it was finally able to surpass its ideal.
Secondly, from the perspective of product cost performance, the Wenjie model may have more advantages than the Ideal.
Both are program extenders, both are medium and large SUV products, and they are also "refrigerators, color TVs and large sofas". These are the similarities. As for configuration, space, and performance, both have their own merits, and we can't say who is better.
But from the price point of view, the advantages of Wenjie are too obvious. For example, the starting price of ideal l7 is 319,800 yuan, while the starting price of wenjie m7 is only 249,800 yuan. The latter is 70,000 yuan cheaper than the former, so it is naturally more attractive to consumers.
html In January, the Wenjie M7 sold 31,253 units, which was higher than the combined sales of the three ideal cars.
Finally, with Huawei’s empowerment, Wenjie Vehicles is leading the way in smart driving.
With the support of Huawei ads 2.0 smart driving system, the city noa of Wenjie vehicles can match most cities in the country, basically achieving "can be driven nationwide", with 99% of available road sections, ranking first in the industry's high-end smart driving .
The ideal city noa can currently only match 110 cities, and the available roads are less than 50%, which is lagging behind compared with Wenjie.
Intelligentization accounts for an increasing proportion of consumers' car purchasing factors, and the world has more advantages than ideals in this regard.
