Text/Dong Guangqiang
html On the evening of February 7, the 2024 Shandong Spring Festival Gala of "The Tide Rising Eastern Chinese Dragon" arrived as scheduled.Maybe you will ask, year after year. Why should we watch Shandong Spring Festival Gala?
The author believes that when watching the Spring Festival Gala, you must not only compare it horizontally, but also think vertically. After watching this ceremonial get-together, three "ones" came to mind.
looks "as usual" in the time dimension. "On the 28th of the twelfth lunar month, watch the Shandong Spring Festival Gala". In recent years, it has become the "biological clock" for Shandong people from all over the world and even many viewers across the country. The Spring Festival Gala is undoubtedly the last industry "involution" for major TV stations at the end of the year. Whether it is content creativity or technological innovation, they all reflect the pursuit of creators. The Shandong Spring Festival Gala's "unshakable" persistence may also be a sign of confidence.
is "consistent" in choosing locations. Careful netizens may find that starting from 2020, the official statement has undergone subtle changes-from "Shandong Satellite TV Spring Festival Gala" to "Shandong Spring Festival Gala". The change of a few words shows the confidence of a cultural province.
In recent years, Shandong people are full of expectations for the recording locations of the Shandong Spring Festival Gala, from Jinan and Qingdao to Weifang, Weihai, etc., from the "Favorite China Year" in 2020, to the "Happy China Year" in 2021 to 2022 "The tiger leaps across Qilu and everything is new", and in 2023 "the sun rises in the east and welcomes the spring", the Shandong Spring Festival Gala every year can always bring people some surprises and changes. This time I walked into Yantai, which has entered the "Trillion Club", and the shots all contained the changes in the economic province's courage to take the lead. Combined with the beauty of the city, it will showcase Shandong’s high-quality development results and enhance the city’s reputation and charm. Which city will it be in next year?
"comes from the same origin" in program design. may be due to "dealing" with the Spring Festival Gala in recent years, and I can always find inextricable connections. This year, heroic astronaut Wang Yaping returned to his hometown in Yantai and participated in the recording of the Shandong Spring Festival Gala. In fact, during the 2022 Year of the Tiger Spring Festival Gala, she was on a "business trip" in space and specially sent a New Year blessing to the people across the country from the Chinese Space Station. Nowadays, "going home for the New Year and feeling good" is not a dream linkage? For another example, crosstalk actors Lu Xin and Yuhao's "I Am Barrage" not only brings joy to everyone, but also triggers deeper thinking. This is also the follow-up to their 2022 "Have You Heard" , after "Member War" in 2023, it is another masterpiece that continues to "fire" at the chaos of the Internet and has the same purpose but the same purpose.
This year’s Shandong Spring Festival Gala features ten major features - deep feelings of family and country, distinctive flavor of the times, strong audience awareness, exquisite artistic standards, strong local characteristics, joyful festival atmosphere, full of scientific and technological content, three-dimensional Communication pattern, good comprehensive benefits, and excellent audience reputation.
Through the Shandong Spring Festival Gala, you can not only see your favorite celebrity artists, but also see the struggles of countless ordinary people like you.
Literary and artistic creation must adhere to a people-centered creative orientation. When strives for creativity and programs, the most important core is the people. The most resonant thing is the tangible and tangible results achieved by Shandong's high-quality development. They are the stories of countless ordinary people working steadily and down-to-earth. It is a life full of vitality and steaming heat. Spring Festival Gala is the people’s Spring Festival Gala, and it is also a stage for ordinary people to chase, realize and display their dreams. Mr. Dong, the Internet celebrity who is often mentioned on Douyin, Huang Qihui, a Chinese medicine girl who became popular some time ago, Qin Yuqing, the roller skating champion who has "skated" the Chinese style to the world, as well as the couple guarding the border from the Arctic Border Police Station, the women's football team of Licheng No. 2 Middle School, etc., or On-site participation or video blessing is a tribute and praise to the dream chasers , making more people more hopeful and motivated for 2024.
Through the Shandong Spring Festival Gala, you can not only see the characteristics of Qilu, but also the unchanging feelings of family and country.
A Spring Festival Gala embodies the efforts of countless people. For a provincial mainstream media, it is even more difficult to host a gala successfully. It’s hard to agree, how should we hold the Spring Festival Gala? The feeling of family and country is the "magic weapon" for the Shandong Spring Festival Gala, which is also one of the reasons why many people "follow" the Shandong Spring Festival Gala every year.
family is the smallest country, and a country has tens of millions of families. The sketch "My Dad" and the song "Prose Poems Written by My Father" sung by Xilinnayi Gao were a proper "tear-jerker"; musical musicals and stage dramas emotionally told the stories of Qi Jiguang and Yang Zirong, But it is evocative and does not deliberately sensationalize; the 80-year-old singer Peter Chen from Taiwan, China, sang "Descendants of the Dragon" with Yu Yi, Xilin Nayi Gao, Wen Ji'er, etc., setting off the audience and the entire network...
The Shandong Spring Festival Gala is an expression of cultural confidence and a mark of the times. Of course, through the Shandong Spring Festival Gala, you can also see the grand presentation of international vision. This year marks the 60th anniversary of the establishment of diplomatic relations between China and France, the 40th anniversary of the establishment of diplomatic relations between China and the United States, and the 75th anniversary of the establishment of diplomatic relations between China and Russia. In the creative interaction of "Transnational Love, Beauty and Sharing", the program team carefully invited families from China and France, China and the United States, and China and Germany. The three "foreign wives" who spent the Spring Festival in Shandong for the first time shared interesting stories behind the collision of Chinese and foreign cultural exchanges.
On January 1, 30 years ago, Shandong Satellite TV took the lead in launching satellite broadcasts in Taichung, the provincial level in the country, and began broadcasting 24 hours a day on May 23 of the same year, truly achieving the first of its kind in national television. At the age of 30, many netizens and colleagues discussed the changes in Shandong TV. In my opinion, what has changed is the way and entrance to watch TV, and the presentation format of programs. What remains unchanged is the pursuit and feelings of generations. This year’s Shandong Spring Festival Gala has also specially added dual-system shooting, making it even cooler to watch the Spring Festival Gala on a vertical screen. Of course, no matter how innovative the form is and how new the technology is, the essence of the party has not changed and the core of the New Year flavor remains.
It is not too late to welcome the spring in the Spring Festival Gala, and it is not too late to keep the cold every year. The Spring Festival Gala enriches the spiritual and cultural needs of the people. No amount of words can express the artistic conception and content that the show wants to convey. These are all worth watching and savoring in person...
