The tide rises from the Oriental Chinese Dragon, and the flavor of the Qilu Earth Year is strong. The 2024 Shandong Spring Festival Gala has been broadcast on Shandong Satellite TV on February 7 (the 28th day of the Lunar New Year). The entire evening party takes strong feelings of family and country as the central idea, with a distinctive flavor of the times, superb artistic standards, and rich With its local characteristics, joyful festival atmosphere, and rich scientific and technological content, the "cultural flavor" is particularly conspicuous. It can be said that it presented an unforgettable cultural feast to the audience and presented a table with Shandong characteristics and era to the national audience. The cultural "New Year's Eve dinner" of spiritual and international expression showcases Shandong's image as a rising Eastern dragon and highlights Shandong's status as a culturally powerful province.
The Shandong Spring Festival Gala is not only an entertainment performance, but more importantly, it conveys the love for the motherland and pride in the national culture through strong feelings of family and country. It shows Shandong’s cultural heritage through various forms of programs such as music, dance, and opera. cultural heritage and artistic characteristics. Everyone has the responsibility to inherit and promote the excellent traditional Chinese culture, and the Shandong Spring Festival Gala will use carefully designed programs to arouse the audience's inner feelings of home and country, inspire their love and pride for Chinese culture, and master the cultural code!
Various program formats, focusing on literary and artistic innovation in the new era
This year's Shandong Spring Festival Gala has a large number of cultural innovations, which is also the first time . In this year's Spring Festival Gala program, there are opera culture, Yellow River culture, Eight Immortals culture, red culture, ocean culture... In addition, the camera focuses more on the shining people among the ordinary people, such as aerospace heroes, craftsmen of great powers, foreign wives, and passionate people. Young people with traditional culture... use the life stories of ordinary people to show a series of Spring Festival elements that reflect the flavor of the Chinese New Year, such as "chasing dreams, contributing to society, cultural inheritance, family reunion", thus forming a reflection of their feelings for their home and country. pursuit and expression.
focuses on the Yellow River culture . The 8,300-year-old Dongyi culture, the 6,500-year-old Dawenkou culture, and the 4,600-year-old Longshan culture are the birthplaces of Confucianism, military strategism, and Mohist thought... The rolling Yellow River water nourishes the fertile soil of Shandong and gave birth to the brilliant Yellow River Culture, Shandong adheres to the fertile soil of humanities, in-depth cultivation, innovation and inheritance, making the Shandong chapter of the Yellow River story vivid and vivid. The Shandong Spring Festival Gala's major outdoor instrumental music program "Encouraging the Yellow River" vividly embodies the different styles of the Yellow River through different drum performances in the Yellow River Basin. It uses music to tell the story of the Yellow River, and uses music to show the surging Yellow River. It is presented to the audience. A magnificent New Year landscape of mountains and rivers has become an excellent expression of inheriting and carrying forward the Yellow River culture and telling the story of the Yellow River.
dance combines calligraphy to show the charm of calligraphy. innovatively adapted the dance "Orchid Pavilion", the first domestic panoramic display of calligraphy works, with Wang Xizhi, a famous calligrapher from Shandong, as the theme. He splashed ink on the stage to show the historical charm of "clear skies, gentle winds" and the profoundness of Shandong. The cultural heritage of calligraphy presents the contemporary style of China’s excellent traditional culture in a diverse and panoramic manner. It is worth mentioning that this program vividly interprets "Xi Zhi Loves Goose" and "Eight Methods of Yongzi", bringing the free and easy mood of "looking up at the vastness of the universe and observing the prosperity of categories" to the stage, recreating "the best running script in the world" "The style of the book allows the general public to experience the broad-mindedness and elegance of the calligrapher at close range.
digs deeply into the local Eight Immortals culture. If you ask what is the most unique culture in Yantai? "Eight Immortals Culture" is undoubtedly among them. Those fairy tales passed down over the years have been passed down from generation to generation in this land and have become a cultural phenomenon, penetrating into all aspects of people's lives and bearing fruit... The Shandong Spring Festival Gala was held in Yantai, and the song "Fairy" was also created. "Travel" uses the culture of the Eight Immortals to connect with the current social reality and empower Yantai, the "Wonderland on Earth". This program is rooted in the local area. It not only recreates the beauty and ethereal beauty of "Wonderland" in terms of aesthetic expression, but also combines the beauty of folk customs and the beauty of humanity in its stage presentation.
Promote traditional opera culture.In the Peking Opera industry, Old Yantai has a resounding name "Peking Opera Pier". Yantai's status in the Peking Opera community across the country is extraordinary, and " Opera Universe " has the purpose of "promoting opera culture and spreading the beauty of China". , is a masterpiece of Shandong Satellite TV’s opera and culture variety show. During the Shandong Spring Festival Gala, the positioning of Yantai City's "Peking Opera Pier" was deeply bound to the Shandong Radio and Television's "Play Universe" brand, creating the opera girl's opera song "A Hundred Flowers Zhengyan" and the Peking Opera performance " Outsmarting the Tiger Mountain " ", etc., to inherit and carry forward the opera culture and provide the audience with audio-visual enjoyment.
The young mascot Longlong is adorable, and the cultural and creative industry has been upgraded to create digital collections
This party not only had an amazing star lineup, but also the appearance of the mysterious dragon mascot and cultural and creative products. The image of "Dragon", the mascot of the 2024 Shandong Spring Festival Gala, has been deeply loved by netizens since its debut and attracted a lot of attention. Its innocent and friendly image not only represents the brave, tenacious, energetic, enterprising, and unyielding spirit, but also conveys the wish for a better life and a high-spirited attitude towards life. The topic #山东Spring Festival Gala mascot 龙龙 was listed on Weibo’s Shandong 16 city list and Douyin’s hot list.
Coupled with the strong escort of "Shandong Handmade", cultural and creative products derived from "Dragon Dragon" include Dragon Dragon dolls, Dragon Dragon U-shaped neck pillows, Dragon Dragon heart-warming waist pillows, Dragon face sculpture creative lamps, and Year of the Dragon enamel colors Bracelets and other peripherals are also on sale.
Every word is full of fireworks in the world, and every song and dance is full of joy for the whole family. On the stage of this year’s Shandong Spring Festival Gala, it can be said that every performance has its origin. The integration of historical allusions creates a meaningful stage and presents a wonderful experience of beauty and beauty to the audience. The Shandong Spring Festival Gala has increasingly become Shandong Radio and Television is an important position for practicing cultural innovation and has become a beautiful business card for publicizing and promoting Shandong.
