Peninsula All-Media Reporter Liu Hong
In order to deeply match the urban development strategy and accelerate the deep integration and high-quality development of the cultural and tourism industries, at 2:00 pm on February 7, Qingdao Tourism Group held the Qingdao Olympic Sailing Marine Cultural Tourism Zone "Dream Searching" "Canghai" 2024 New Year Premiere and Tourism Product Press Conference.
Tan Peng, Deputy Secretary of the Party Committee and General Manager of Qingdao Tourism Group, said in his speech: With the rapid development and upgrading of the global cultural tourism industry, tourism performing arts has become a new trend driving the development of the entire regional tourism industry chain. In an international tourism city like Qingdao, , using such an immersive and dynamic audition experience tourism performance project to expand a new track for the development of the cultural tourism industry, in order to further carry out Qingdao's tourism quality improvement work, accelerate the deep integration and high-quality development of the cultural and tourism industries, add Bricks add tiles. At the same time, invitations are sent to the media units and tourism agencies, and everyone is welcome to visit the Olympic Sailing Ocean Cultural Tourism Zone to experience, discuss cooperation, and achieve win-win cooperation.
At the promotion meeting, Mr. Jin Tiemu, the performance director, introduced the start-up team and the performance. The whole performance used Bei, Xu Fu, and Qi Kunpeng (navigator) as clues to tell the story of the primitive tribe's yearning for the sea. The young Bei went to sea with a brave heart. Looking for the snow country in the distance; in the heart of the ocean of one emperor through the ages, Xu Fu carried the ardent expectations of the Qin Dynasty and led a fleet to search for the fairy mountains; the life ideal of the youth of the era, Qi Kunpeng broke away from the shackles of life and bravely sailed to pursue his dream. Through the miniatures of the three voyagers, countless ocean dreams are displayed, and it tells a magnificent epic story of the Chinese people's continuous exploration and conquest of the ocean for five thousand years.
At the press conference, Qingdao Tourism Group, in conjunction with the New Year of the Dragon, launched a series of activities and tourism products during the Spring Festival in the Olympic Sailing Ocean Cultural Tourism Area, including the Year of the Dragon Lantern Festival, New Year's cultural performances, moshop streetcar market, and "Sea Bus" A series of exciting activities such as New Sailing, Underwater World New Year Underwater Show, etc.
At the press conference, Qingdao Tourism Group Culture and Performing Arts Co., Ltd. signed a "Strategic Cooperation" with China Travel Service (Qingdao) Co., Ltd., Sunac Cultural Tourism Qingdao Company, Jiaoyun Group Co., Ltd., and New Oriental Wokaid Qingdao Cultural Tourism Co., Ltd. Agreement"; Qingdao Tourist Attractions Operation Group Co., Ltd. signed a "Strategic Cooperation Agreement" with Bank of Qingdao Co., Ltd., Qingdao Rural Commercial Bank Co., Ltd., China Telecom Co., Ltd. Qingdao Branch, etc. Carry out multi-faceted cooperation in marketing, brand alliances, performing arts development, study courses, travel customization, business services, etc.
Subsequently, the participating media reporters and heads of travel agencies went to the Maritime Theater of the Olympic Sailing Center to conduct on-site interviews with China’s first large-scale immersive maritime epic musical "Dream of the Sea". This stage's performance that combines reality and reality takes Qingdao's maritime culture and China's maritime history as the main story line, and creatively integrates "navigation" into the visuals, atmosphere, and viewing methods. The full-view ocean is constructed through wrapped panoramic images, and the dynamic seats simulate the ultimate immersive sailing experience, showing Qingdao’s positive and courageous sailing dream-themed story, and innovatively displaying the unique charm of China’s five-thousand-year sailing epic.
As the cultural tourism industry as a whole enters a stage of rapid development, transformation and upgrading, Qingdao Tourism Group has strengthened the concept of "taking the lead and being a pioneer" and adhered to the principle of "shaping tourism with culture and promoting culture with tourism", investing more than 100 million yuan to build China's first large-scale tourism The immersive maritime epic cultural tourism performance product fills the gap in Qingdao's cultural tourism performance projects. And combined with consumption forms such as food, housing, transportation, travel, shopping, and entertainment in the region, it effectively extends the industrial chain and optimizes the industrial structure. It is expected to become a breakthrough in the conversion of old and new driving forces in culture and tourism, presenting Qingdao in multiple forms, levels, and diversification. Innovative development of the city’s cultural tourism industry.
