Speaking of which, the Spring Festival has long become a battleground for film companies, and many blockbusters will choose to be released at this time. As for the most anticipated movies this year, it must be " Chapter 20" directed by Zhang Yimou, " Flying Life 2" starring Shen Teng, and " Hot and Spicy" directed by Jia Ling 》.
The advance receipts of "Hot and Spicy" will exceed 80 million, and the cast is worth looking forward to.
Speaking of Jia Ling, many netizens think of the hit "Hello Li Huanying", and therefore many viewers are very fond of "Hot and Spicy" expect. At present, the pre-sales of these three movies have exceeded 230 million. They are about the same in terms of popularity. I just don’t know who can be the first?
The biggest selling point of "Hot and Spicy" is undoubtedly Jia Ling's weight loss. Since a few months ago, related topics have appeared on the Internet. Some viewers are also very curious about how Jia Ling can lose weight for this movie. It is said that Jia Ling lost a full 100 pounds this time.
Audiences who have watched the trailer must have an understanding of the general plot. The main line of the story is that the heroine played by Jia Ling was very decadent in life. She once gave up on herself and was disliked by her family in various ways. Later, he succeeded in counterattacking with his own efforts, and finally proved his story.
Putting aside everything else, the cast of this drama alone is exciting. In addition to Jia Ling, her gold medal partner Zhang Xiaofei also starred. Zhang Xiaofei was undoubtedly popularized by Jia Ling and won the Golden Rooster Best Actress. Zhang Xiaofei has developed well in recent years.
As for the male lead, Lei Jiayin is very popular in recent years. This unattractive actor has been regarded as an emperor by his acting skills in recent years and has collaborated with many big directors. In addition to "It's Hot" this time, he is also the male lead in "Article 20" and is also quite talented in comedy.
In addition, there are also well-known actors such as Qiao Shan who played Jia Ling's father in "Hello Li Huanying", Sha Yi, Yang Zi, Li Xueqin and other well-known actors. It can be said that this movie became a hit before it was aired and has already raised the expectations of netizens.
Excessive marketing has caused resentment among netizens, who expressed no desire to watch it.
Although netizens are looking forward to it, many viewers are not optimistic that "Hot" can recreate the box office miracle of "Hello Li Huanying" this time. "Hello Li Huanying" can only be said to be the result of the right time, right place and right people. Although "Hot and Spicy" this time is promising, it will probably only make a small profit.
Not to mention that there are two movies "Flying Life 2" and "Article 20" competing in the Spring Festival, especially the former "Flying Life 2". As the starring Shen Teng has undoubtedly become a box office guarantee in recent years. , and both dramas are comedies, which means "Flying Life 2" has a greater chance of winning.
And the question of Jia Ling’s weight loss that has always been concerned by netizens finally has an answer. Just recently, the film company finally released the final trailer of "Hot and Spicy". In this trailer, Jia Ling still does not appear head-on, but there is a silhouette. Judging from the silhouette, Jia Ling has indeed lost a lot of weight.
As for the real situation, we will only know when the movie is released. But for some reason, perhaps too much marketing has caused some netizens to feel disgusted with the drama "Hot and Spicy". Some netizens bluntly said online that the movie was so heavily promoted that they no longer had the desire to see it.
Indeed, during this period of time, the topic of Jia Ling's "weight loss" was being promoted overwhelmingly on the Internet, and netizens were also very curious at first. However, the film investors have been pinning the audience's curiosity. Each time they release only a small part of the material, there are no real photos or videos.
How many viewers will really buy movie tickets because they want to see how thin Jia Ling becomes? Maybe, but certainly not many. It can only be said that the excessive marketing by Jia Ling and investors this time has ruined the audience's popularity. Of course, we won’t know the exact box office results until the movie is released.
Movies always rely on quality, and marketing can only bring temporary popularity.I wonder if you guys are looking forward to "Hot and Hot"?
